May 24, 2022
Do your competitors outrank your site on Google despite the fact that you offer superior moving services at a better price?
We know how frustrating it is to see your competitors rank higher than you every time you run a search because it means they can take customers that would otherwise be yours.
But don’t worry! SEO (Search Engine Optimization) for moving companies is the key to ranking high in the search engine results pages.
This can result in better website traffic and sales, more inquiries, and even drive foot traffic to your store.
When modern consumers need something, they rely on the internet to help them find vendors or service providers near them. Within seconds, they can find options and make a purchase right away.
Given that the average web user won’t go past the first page of the search results, you need to secure a spot in the top results to be able to get customers. Otherwise, they’ll be the ones picking up the business that you’re supposed to be generating.
Besides generating more customers and making more sales, ranking high on Google offers the following benefits to your moving company:
There are many ways to get your site ranking in Google. Here are the 10 moving company SEO tips that focus more on the things you can do by yourself to get started.
Data is very important when it comes to SEO. You need to have insights on how your website is performing and track progress to know what you need to focus on to boost your site’s visibility.
The two tools you need for analytics are:
Before you start optimizing your website for SEO, get familiar with these tools first so you can make informed decisions as you go. These tools are completely free, so you don’t need to worry about paying anything.
Before anything else, check your website for basic SEO problems, such as:
These issues can prevent your site from ranking. So, conduct a thorough SEO audit before working on optimization.
If you don’t know how to conduct an SEO audit, you can use free tools to help you search for problems and collect data. They will also present recommendations on how to solve these problems.
Keyword research is the process of researching the terms your ideal customers use when they search for your moving service online.
You can start by putting yourself in your customers’ shoes and think about the terms they’ll likely type on the web to find you. Input them in an excel spreadsheet.
Aside from this, you can also go to Google and search for moving company keywords. Some of the most common ones are:
You can start with these key terms. However, since they’re popular among users, ranking for them will be challenging. So, we suggest that you make your keywords specific to your business.
What we mean by this is adding adjectives or your specific location. For example, instead of using the keyword local moving companies, you can use moving companies in West Palm Beach or affordable moving companies in West Palm Beach.
We believe that localizing your keywords and being specific is a more strategic approach for moving companies since the customers you’re targeting are within your local area. Although they tend to get a lower search volume, those who use them are usually ready to buy.
However, you still want to check your long-tail keywords to make sure that they have enough search volume to generate enough leads to sustain your business. To do this, check your chosen keywords’ monthly search volume and keyword difficulty (KD%) or their competitiveness.
Your competitors that appear on the first page of the search engine results pages (SERPs) must be doing something right to earn a top-ranking spot.
This makes it useful to analyze their SEO strategy so you can tailor your approach accordingly.
Let’s say you want to rank for “moving company in Miami.” If you look at the SERP for this search term, you’ll see a mix of:
By understanding who you’re competing against and analyzing the pages that are ranking, you can determine how to differentiate yourself, where to put your keywords, and how to structure your site.
If you already have a website in place, assess your site structure.
Is your content linked together and presented in a way that will help your site to rank for the terms you want to rank for?
A good website structure makes it easy for web visitors and search engine bots to navigate between pages, discover related content, and understand what your pages are all about.
Use the information you’ve gathered from keyword research and plan out how your pages should relate to one another.
Ideally, you need to have a dedicated page to target your main moving company keywords and then link out to other pages that contain relevant keywords.
Take the time to assess your website’s URL structure, navigation menus, categorization, breadcrumbs, and internal linking to make sure everything is easy to navigate.
Articles, videos, and social media posts about your moving company help your customers understand your offerings and determine what makes you different. They also allow search engines to understand what your site is about.
By creating high-quality blog posts that speak to the needs and interests of your ideal customers, you can attract leads and backlinks, generating sales across different stages of the buyer’s journey.
To improve your site’s rankings, integrate your main keywords into these on-page SEO elements naturally and follow these best practices:
To help customers find you, make sure you claim your moving company on Google My Business. It's important to provide information about your business on the listing, including:
Backlinks are one of Google’s core ranking factors. The more quality sites that link to you, the more reliable and credible you appear. However, getting other websites to link to yours isn’t easy.
Fortunately, getting your moving company listed on online directories and local listings allows you to build links. This helps you rank better on Google.
Aside from this, people also use directories to find local businesses. Being present ensures that your customers can find you.
Along with listing your moving company in online directories, another way of building backlinks is to ask your suppliers, customers, and membership organizations to link to your website.
Ranking as one of the top results on Google can be a major boost for your business.
At Digital Resource, our team of SEO experts and digital marketing specialists will work with you to create a custom SEO plan that will put your moving company at the top of the search results and achieve your business goals. Contact us today to get started with SEO.