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‍SEO for Moving Companies: 10 Simple Steps to Get Started

Search Optimization

Do your competitors outrank your site on Google despite the fact that you offer superior moving services at a better price?  

We know how frustrating it is to see your competitors rank higher than you every time you run a search because it means they can take customers that would otherwise be yours.

But don’t worry! SEO (Search Engine Optimization) for moving companies is the key to ranking high in the search engine results pages.  

What Is SEO for Moving Companies?

SEO for moving companies means following SEO best practices, such as using keywords in your content and improving the speed of your site, to improve your rankings in Google and other search engines.  

This can result in better website traffic and sales, more inquiries, and even drive foot traffic to your store.  

Importance of SEO for Moving Companies

When modern consumers need something, they rely on the internet to help them find vendors or service providers near them. Within seconds, they can find options and make a purchase right away.  

Given that the average web user won’t go past the first page of the search results, you need to secure a spot in the top results to be able to get customers. Otherwise, they’ll be the ones picking up the business that you’re supposed to be generating.  

Besides generating more customers and making more sales, ranking high on Google offers the following benefits to your moving company:

  • Improves brand awareness
  • Creates a trustworthy web experience for users
  • Helps establish your credibility
  • Allows you to track and monitor performance
  • Boosts your marketing initiatives

SEO Tips to Get Your Moving Company at the Top of the Search Results

There are many ways to get your site ranking in Google. Here are the 10 moving company SEO tips that focus more on the things you can do by yourself to get started.  

1. Set Up Key Tools for Analysis

Marketers analyzing SEO for moving companies.

Data is very important when it comes to SEO. You need to have insights on how your website is performing and track progress to know what you need to focus on to boost your site’s visibility.  

The two tools you need for analytics are:

  • Google Search Console – Helps you monitor your site’s traffic, optimize performance, and troubleshoot indexing problems.  
  • Google Analytics – Enables you to track and generate reports on your site’s traffic and conversions, as well as understand how your visitors go about your website.  

Before you start optimizing your website for SEO, get familiar with these tools first so you can make informed decisions as you go. These tools are completely free, so you don’t need to worry about paying anything.  

2. Check for Basic SEO Issues

Before anything else, check your website for basic SEO problems, such as:

  • Broken links
  • Duplicate content
  • Slow website speed
  • Improper redirects
  • Poor navigation  
  • Images that are not optimized
  • Non-mobile-friendly website
  • Questionable backlinks
  • Improper URL format

These issues can prevent your site from ranking. So, conduct a thorough SEO audit before working on optimization.

If you don’t know how to conduct an SEO audit, you can use free tools to help you search for problems and collect data. They will also present recommendations on how to solve these problems.  

3. Learn How to Do Keyword Research

Keyword research is the process of researching the terms your ideal customers use when they search for your moving service online.

You can start by putting yourself in your customers’ shoes and think about the terms they’ll likely type on the web to find you. Input them in an excel spreadsheet.  

Aside from this, you can also go to Google and search for moving company keywords. Some of the most common ones are:

  • Moving company
  • Long distance moving companies
  • Moving and storage companies
  • Moving services
  • Moving companies near me
  • Local moving companies

You can start with these key terms. However, since they’re popular among users, ranking for them will be challenging. So, we suggest that you make your keywords specific to your business.  

What we mean by this is adding adjectives or your specific location. For example, instead of using the keyword local moving companies, you can use moving companies in West Palm Beach or affordable moving companies in West Palm Beach.  

We believe that localizing your keywords and being specific is a more strategic approach for moving companies since the customers you’re targeting are within your local area. Although they tend to get a lower search volume, those who use them are usually ready to buy.  

However, you still want to check your long-tail keywords to make sure that they have enough search volume to generate enough leads to sustain your business. To do this, check your chosen keywords’ monthly search volume and keyword difficulty (KD%) or their competitiveness.  

4. Analyze the Moving Companies that Appear First in the SERPs

Image of a friendly, moving company.

Your competitors that appear on the first page of the search engine results pages (SERPs) must be doing something right to earn a top-ranking spot.  

This makes it useful to analyze their SEO strategy so you can tailor your approach accordingly.  

Let’s say you want to rank for “moving company in Miami.” If you look at the SERP for this search term, you’ll see a mix of:

  • Moving company directories
  • Generic directories
  • Businesses
  • Map listings
  • Ads
  • Organic result
Screenshot of moving company in Miami results in search bar.
SEO for moving companies  screenshot Google results.

By understanding who you’re competing against and analyzing the pages that are ranking, you can determine how to differentiate yourself, where to put your keywords, and how to structure your site.

5. Asses Your Site Structure and Pages

If you already have a website in place, assess your site structure.  

Is your content linked together and presented in a way that will help your site to rank for the terms you want to rank for?

A good website structure makes it easy for web visitors and search engine bots to navigate between pages, discover related content, and understand what your pages are all about.  

Use the information you’ve gathered from keyword research and plan out how your pages should relate to one another.

Ideally, you need to have a dedicated page to target your main moving company keywords and then link out to other pages that contain relevant keywords.  

Take the time to assess your website’s URL structure, navigation menus, categorization, breadcrumbs, and internal linking to make sure everything is easy to navigate.

6. Publish Helpful Content for Your Audience

Content can:

  • Inspire prospects to take action.
  • Entertain them and build a connection.
  • Help you rank at the top of the SERPs.  

Articles, videos, and social media posts about your moving company help your customers understand your offerings and determine what makes you different. They also allow search engines to understand what your site is about.

By creating high-quality blog posts that speak to the needs and interests of your ideal customers, you can attract leads and backlinks, generating sales across different stages of the buyer’s journey.  

7. Add Keywords to Your Page Titles, Meta Descriptions, and Heading Tags

  • Title tags – Titles that appear above each listing on Google search results.
  • Meta descriptions – Text that is displayed below the featured title on Google search results. These give users additional information and convince them to click on the listing.  
  • Header tags – Visible page headings on a page that improve the readability and SEO of a webpage.  

To improve your site’s rankings, integrate your main keywords into these on-page SEO elements naturally and follow these best practices:

Title tags

  • Keep your titles short. Around 55-60 characters long.  
  • Describe your page’s content in the most compelling and precise way possible.  
  • Use power words to encourage clicks.  
  • Make your titles unique to avoid duplicates.
  • Include your company name if needed.  

Meta Descriptions

  • Don’t go beyond 160 characters. Keep your descriptions between 1- 2 sentences only.  
  • Add a call to action to urge clicks.  
  • Make sure your descriptions are unique.  
  • Your descriptions should be informational enough to let users know what to expect from your content.  

Heading Tags

  • Include an H1 tag for the main heading on your pages.  
  • Add keywords naturally throughout your content.  
  • Don’t overstuff your keywords.  
  • Use subheadings or H2 – H6 tags to structure your content and improve its readability.  
  • Write with your readers in mind. Do your best to produce content that will help solve their problems and answer questions about your moving company.  
  • Use a summary of what’s in the content as your subheading.  

8. Claim Your Moving Company on Google My Business

To help customers find you, make sure you claim your moving company on Google My Business. It's important to provide information about your business on the listing, including:

  • Hours of Operations
  • Contact Details
  • COVID-19 Protocols
  • Images of Your Business
  • Site Link

9. List Your Moving Company in Relevant Online Directories and Local Listings

Moving company online listing.

Backlinks are one of Google’s core ranking factors. The more quality sites that link to you, the more reliable and credible you appear. However, getting other websites to link to yours isn’t easy.  

Fortunately, getting your moving company listed on online directories and local listings allows you to build links. This helps you rank better on Google.  

Aside from this, people also use directories to find local businesses. Being present ensures that your customers can find you.  

10. Work with Your Suppliers and Customers to Build a Stronger Backlink Profile

Along with listing your moving company in online directories, another way of building backlinks is to ask your suppliers, customers, and membership organizations to link to your website.  

Are You Ready to Take Your Moving Business to the Next Level?

Ranking as one of the top results on Google can be a major boost for your business.  

At Digital Resource, our team of SEO experts and digital marketing specialists will work with you to create a custom SEO plan that will put your moving company at the top of the search results and achieve your business goals.  Contact us today to get started with SEO.

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