Tampa Digital Marketing

The secret behind a successful digital marketing Tampa campaign is making the right offer at the right time – and in the right place. Being a business owner in this digital age means staying active where your target audience is spending most of their time: online. Doing this makes it easier for potential customers in Tampa to find you. Establishing a strong online presence also makes it simpler to market your brand, showcase your products and services, and build a relationship with your customers.

At Digital Resource, we believe that having the right digital marketing strategies can help your business grow in ways you never thought possible!  As your go-to Tampa digital marketing agency, our proven and tried digital marketing strategies will surely increase your customer reach, grow your customer base, and double your profitability!

What is Digital Marketing?

Digital marketing Tampa is the process of advertising and selling products online through various digital channels. It involves multiples tactics and best practices, such as SEO optimization, social media marketing, email marketing, and advertising. It aims to help businesses get found, attract new customers, generate leads, and turn those leads into loyal customers.

Why is Digital Marketing Important?

Digital marketing is crucial because it helps business owners like you reach more customers in Tampa cost-effectively. It allows you to track and oversee your campaigns and collect data along the way. These data will enable you to see what works and what doesn’t. It also allows you to make data-driven driven decisions that will help improve your strategy over time and drive better results. At Digital Resource, we understand the importance of having a solid digital marketing strategy to dominate the local search and to reach a broader target market across the globe. That’s why we work smart to get you ahead of the curb!

Why Choose Digital Resource as Your Go-to Digital Marketing Agency in Tampa?

We Can Help Your Business Get Found

We specialize in SEO. In fact, Digital Resource was named 2019’s Best SEO Company by the Best of Small Business Awards! We have the knowledge and expertise to help you build a strong online presence and increase your visibility in SERPs. With our proven and tested SEO tactics and our continuous effort, we can improve your ranking in a matter of months.

We Can Help You with Content

Our content team can help you create engaging, creative, and sharable written and multimedia content! Content marketing not only helps build brand awareness, but it also positions your business as a reliable source of valuable information. It helps create trust among your audience and maybe even turn them into paying customers.

We Can Help You Optimize Your Website 

Digital Resource has an award-winning team of web designers and developers that are dedicated to making your visions to life. We believe in providing your visitors with an excellent user experience through fast page speed and smooth browsing experience across various devices.

We are Results-Driven

Our team of experts are dedicated to developing a custom digital marketing strategy for every business that will generate results and empower them to achieve their goals!

What are Some Digital Marketing Goals?

Digital marketing can sometimes feel overwhelming, especially with the countless things you need to do to reach an ever-increasing number of customers and prospects in different channels. Without an object in mind, you might lose focus and get burnout doing many things at a time without generating any results. To make sure you’re on the right path to success, here are some of the digital marketing goals you need to keep in mind.

Convert Leads to Customers

A lot of businesses spend a lot on internet marketing Tampa to generate more traffic. But it would be best if you remembered that your ultimate goal is to capture leads and turn them into loyal customers. That’s why you need to put in as much effort in converting your leads to sales.  If your lead conversion rate is low, it means that your current digital marketing strategy is not as effective as you think as it is. It could also mean that something’s wrong with your sales funnel. Measure how much money you’re spending on each channel against the percentage of conversions you have. Doing this will help you identify what’s working and what’s not working in your strategy.

Improve Lifetime Value

Did you know that it costs five times more to get a new customer than to maintain an existing one? Given the investment you’ve made in getting new customers, you must do your best to retain them and turn them into loyal customers. Aside from this, your loyal customers can increase your profitability by doing repeat business with you and urging other shoppers to buy from your online store! That’s why your digital marketing campaigns should also be geared towards keeping your existing customers happy, motivating them to spend more, and purchase more often.

Win-back Customers

Your digital marketing efforts should also be about drawing inactive customer back into the centre of the customer lifecycle. Here are some tips on how to win-back customers:

• Two of the top reasons why customers leave is poor customer service and low customer satisfaction. Find out why your customers left. Read reviews on your page or ask for feedback. Once you identify the problem, make it a point to correct it and launch a “We Fixed It” Campaign. Doing this will help your customers feel heard and involved!
• Incentivize your lost customers to return to your site and make a purchase. Give them special discounts or freebies. You can use statements like, “We miss you! Shop anytime this week for a 20% off on your total orders!”
• Use social media to answer complaints, queries, and feedback. Create a social media campaign to address some of the most common issues people have with your company. For example, you launched an ad that some people felt was offensive. You can post an official statement of apology and then release a campaign correcting your previous mistake. Making amends is one of the best ways to win a lost customer back.

Looking for a Tampa Digital Marketing Agency?

Digital marketing Tampa can help your business achieve goals and reach new heights! At Digital Resource, our team of experts will help you build a custom digital marketing strategy that will boost your brand awareness, increase your sales, and widen your customer base/ Contact us to know more about what our digital marketing team can do for you!