Is your website the “link” to increasing your digital footprint? If not, Digital Resource is here to get your company’s online presence on the move! Link building is a major key in gaining the visibility you want as an SEO strategy, but in establishing yourself as an industry leader, but is an awesome to start pulling in more, high-quality web traffic.
Link building is a proven SEO technique used to gain online authority and visibility, especially on search engine results pages (SERPs). It involves earning hyperlinks from websites that direct visitors to your own. It also covers how pages are interlinked throughout your own website.
You know, they say that a chain is only as strong as its weakest link. That’s why our team of content marketing and SEO specialists is diligent when writing your content and executing an effective link building strategy. Our link building process includes:
Content creation in the form of blogs
Cross promotion of blogs across all digital channels
Outreach to authoritative sites using proven strategies
To start, a specific set of words, also known as anchor text, are hyperlinked. Marketers use these to direct users to different webpages, whether they be within your own website or someone else’s.
In order to determine how a webpage will rank, search engines use these smart, little crawlers. They send crawlers out to assess your website and see how SEO-friendly it is. During this, they look at how many links you have and where they lead to. The number and quality of these links is taken into consideration, and the ranking factor embedded into the algorithm can put your pages on track to the top of the search results.
If you’re a business looking to get the word out about what you do, link building is the perfect way to let a larger audience know exactly who you are. This is especially true when you’re looking to target a niche audience! With your links featured on similar, credible websites, this makes you a legitimate source of information for customers in the same industry.
You’ll not only gain substantial online traffic, but strong credibility that gets an audience to trust your mission and your products and/or services.
We previously mentioned that website crawlers look for links between your own site pages and entire websites! Those links have their own names:
An internal link is when you send a visitor on your website to another page on your website. At no point is the viewer leaving your site! They’re simply being directed to another page.
Inbound links are links to your website. So, a searcher may be on their favorite blog. There, they click on a link that then sends them to your website.
Backlink is simply another term for inbound link! Feel free to use them interchangeably.
To make sure we’re on the same page when it comes to link building, let’s break it down into it’s most basic elements.
A good quality link takes the following into consideration:
Relevance to the audience
Domain authority (credibility)
Added value to the reader
Flashback to learning how to write citations back in grade school. If you needed to find a good source, you knew Wikipedia wasn’t always reliable. You wanted to look at organizational or educational websites (.org and .edu), or well-established outlets like high-profile media outlets because they offered valuable and reliable information.
Anchor text are a fixed group of words, typically three to five, that hyperlink to your website. This set of text is not random and is chosen based on relevancy to information in the surrounding group of content on the current webpage. The anchor text is a preview of what the user will learn from the chosen text by clicking on the backlink. You’ll probably recognize a hyperlink with highlighted text or an underline.
Okay, this is some in-depth SEO talk. “Link Referral Location” is basically a fancy term for a hyperlink. A hyperlink is basically a little line of code that tells the internet what to do. Within each link is a hyperlink referral. This is where a URL is placed, pointing to a different web page.
As search engine marketers, everything down to the format of a line of code and a URL is extremely important. It allows us to streamline your user experience, which is a win-win for you and your website visitors!
A DoFollow link is a coded URL that tells search engine crawlers that a link can be included as a part of search engine optimization efforts. The DoFollow link is hyperlinked on an external website where each click actually heightens SEO rankings each time they are clicked on.
On the other hand, NoFollow links actually include an HTML code that signals search engines not to count these links toward SEO. We always recommend having search engines acknowledge DoFollow links to increase ranking and authority. If you’re uncertain enough about a link to consider NoFollow, chances are you should avoid it anyways.
A Facebook pixel is a code that is directly enabled into the ad for tracking purposes. This code makes it simpler for our team to keep track of previous conversions and users who viewed your page. Therefore, we have a better idea of not just your target audience but reaching out to other users who may not be laid out in specific demographic laid out from the start.This is essentially a tracking tool to optimize your ads in order to learn more about your audience.
We align link building campaigns with your search engine optimization campaigns. So, depending on the keywords we’re trying to rank for and all the other SEO efforts included in a strategy, it can take anywhere from six to nine months. Sometimes it’s longer, sometimes it’s shorter.
When you work with Digital Resource, we assess all aspects in the consultation phase and moving forward with your Account Manager. Our team will keep you updated with how your campaigns are running, and you’ll receive a monthly report summarizing the status of all marketing efforts.
A successful link building strategy is based on the number of links your site accumulates and how your webpages stack up against competitors. We keep track of how many links you’re earning, as well as constantly monitor your search engine ranking for relevant keywords. On average, we optimize for 15 keywords. But every client has a custom strategy and that number isn’t a hard rule.
Really any type of content can be used in a link building strategy. The most common would have to be a blog. Blogs contain so much valuable information in addition to photos, videos, and infographics. That’s why we write blogs that are engaging but extremely educational. We want your readers to take something away from every piece on content on your website.
Domain Authority is a numerical score assigned to websites based on how well they’re predicted to rank. Search engine marketers can use this tool to improve the success of a link building strategy. The higher the score, the higher the potential search ranking. A brand-new website starts with a domain authority of one. Larger sites with a bunch of high-quality links can score all the way up to 100.
Well, you can. But, your SEO is going to suffer. Google and other major search engines will dock you for buying inbound links. Even if you paid for sponsored content, we don’t recommend using it for your link building strategy. Our team is familiar with FTC and Google Webmaster Guidelines to make sure your link building strategy abides by their rules.
We do not offer any discounts for students or nonprofits at this time. However, We do offer a 10% recurring discount to any websites that include our logo and link on sign up and login pages. You're also welcome to apply to our Startup program if you're unable to afford the $25/mo plan.
We think you might be right! With a proven approach to link building, Digital Resource is the leader for creating high-quality backlinks. In fact, our proprietary link building methods helped us become the Best SEO Company, as named by the Best of Small Business Awards!