According to HubSpot, 75% of web users never scroll past the first page of a search result. That means the websites located on page one are the ones who get the most traffic. It is why businesses, both big and small, invest their time and money in getting their Tampa SEO tactics right. You can follow many methods and strategies to rank higher on search engine results, but if you can’t perfect the basics, your chances of ranking on the first page is slim.
We’ll let you in on a little secret about SEO. It would be best if you always prioritized your on-page optimization. Mainly because the SEO landscape is ever-changing, so you want to make sure that your on-page SEO efforts are up to date.
By knowing the basics and getting them right, you’ll be laying the foundation for your site to increase its visibility online. Once you have laid the foundation, you can now work on your off-page SEO factors and move to more advanced strategies. Here are the six basic on-page factors you need to master:
When it comes to assessing webpages, sites, and content creators, Google raters use the E-A-T framework. E-A-T stands for expertise, authoritativeness, and trustworthiness. They use this framework because Google wants to make sure that the sites it features on the first page are the ones that can best satisfy web users’ queries. They also reward these sites by giving them better rankings. It is why publishing value-rich content consistently is so important.
So, what is considered value-rich content? High-quality content has the following attributes:
If producing quality content isn’t your forte, no need to worry because you can always hire an SEO company in Tampa to help you.
Besides publishing value-rich content, it’s also important to optimize what’s inside it so bots can “read” and comprehend it faster. Here’s how to optimize your actual content:
You want your website to please visitors and make them want to do business with you again.
When search engine bots look for content to generate for a keyword, they crawl through webpages to check each title and description and see if they’re relevant to the keyword. By optimizing the title pages and meta descriptions on your site, you allow the bots to “read” what your webpage is all about. And then, based on other SEO factors, the bots will index your page.
Here are some tips on how you can optimize your page titles:
And here’s how you can optimize your meta descriptions:
Your content must be clearly structured so that readers can scan through it and understand it quickly. Besides this, formatting your content correctly also allows search engine bots to “read” what your text is all about.
Here are tips on how to improve the structure of your content:
People go to the internet for information, and they want it to be given to them fast. So, you want your website to load within three seconds or less to satisfy your visitors! Otherwise, they’ll hit the back button and go to a competitor.
Here’s how you can make your website load faster:
None of the factors above will matter if your website isn’t optimized for mobile use. Having a mobile-friendly, or responsive, site ensures that both web users and mobile users can access your website without difficulty, allowing you to cater to as much traffic as possible. A mobile-friendly site provides a better user experience to your visitors by making your website look great and function well on smaller screens. It also makes sharing content feel natural and enjoyable!
Choose a responsive web design for your website to provide the ultimate user experience to your visitors!
These are the six fundamental on-page SEO techniques that you need to master to lay a strong foundation for your site’s visibility! If you feel like you need professional help to get you started, Digital Resource can help. Contact us to learn more!