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What Does "Full-Service" Marketing Mean?


So, you're thinking about hiring a digital marketing agency. Congratulations! This is a big decision, and it's one that can have a real impact on your business.  

Before you can make a final decision, however, there are a few important things to keep in mind. There’s a huge chance that you’ll encounter a couple of “full-service” marketing companies.  

They’re becoming increasingly popular in this digital world. This could leave you with questions like:  

  • What does full-service marketing mean?
  • How can my business benefit from it?
  • How do I know if a digital marketing agency is the right one for me?

Allow our Florida internet marketing company to provide you the answers you’re looking for!

In this article, we'll break down everything there is to know about full-service digital marketing agencies and how they can help your business grow.  We'll also take a look at some things to watch out for when choosing a digital marketing partner. By the end of it, you’ll be able to decide whether this type of marketing works best for you.

Sounds good? Let’s get to it then!

What Is “Full-Service” Marketing?

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When we say, "full-service marketing," we’re referring to an approach that encompasses all aspects of digital marketing. This includes everything from website design and development to search engine optimization, PPC advertising, social media, content marketing, and email marketing.  

A full-service marketing agency is responsible for managing all aspects of a company’s online presence. It has separate departments designated for each area: one for web development, another for SEO, another for content writing, and so on.

These departments often support each other, leading to a stronger final product. For instance, if a startup company needs an eye-catching, responsive website, a full-service agency’s design department will first design the site.

Once the design is finalized, the content team will begin writing the website and the SEO team will ensure that the new website is properly structured for search engines. After the content is written, the web dev team can begin the development process.

Finally, the social media team will get the word out about the company by promoting its website on the biggest social platforms.  

If you want your business to succeed online, hiring a full-service marketing company is your best bet. Whether you’re struggling to get your website ranking high in Google, attract followers on social media, or come up with a solid ad campaign that converts, you can always count on an agency to achieve your goal or solve your problem.

Benefits of Working with a Full-Service Marketing Agency

There are numerous reasons why you want to hire a full-service marketing agency, and we know you’re eager to know what they are. With our Florida internet marketing company being one itself, we’ll be more than happy to share them with you. Read on to discover what they are!

Get Faster Results

Not a fan of the waiting game? Then you’ll be in for a treat when you have a full-service marketing agency behind you!

These agencies have a well-rounded pool of specialists who know the ins and outs of their respective areas, from SEO and web design to reputation management, onboarding, email marketing, and more.  

By having their finger on the pulse of the most effective tactics, they can efficiently get things done and meet tight deadlines.As long as you choose a well-established marketing firm that has years of experience, you’ll be on your way to success.

Use the Latest Technology to Manage & Optimize Your Campaigns

Full-service marketing agencies always stay on top of trends and technology to ensure they deliver optimal results to their clients.  

They utilize tools for pretty much all aspects of a marketing campaign – keyword research, content creation, graphic design, social media scheduling, rank tracking, analytical reporting, you name it.  

That being said, you can rest assured that you’ll be seeing the outcome you were hoping for, or possibly even better, when you team up with a reputable agency.  

Spend Less Money

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Having an in-house staff alone can already eat up a big chunk of your company’s marketing expenses. We’re not only talking about their salaries, but there’s also benefits, training, facilities, and all the necessary equipment.  

Could you imagine how much more of your budget you’ll be spending if you added 10+ names to your payroll? If you’re guessing many thousands of dollars, we’re afraid you’re correct.

On the other hand, you’ll find yourself shelling out less money if you employ a full marketing team.

Enjoy Easy Scalability

Here’s another reason why outsourcing your marketing to a full-service company is a smart decision for your business: you can scale your efforts up or down whenever you feel like.

An internal team requires you to hire to scale up and lay off to scale down. This won’t be the case when you partner with an agency. Simply give your account manager a call or send an email, and they’ll take care of the rest. Problem solved.

Gain New Ideas for Your Business

Sometimes, all your business needs is to get fresh ideas and viewpoints from other marketing experts. And, guess what? That’s something you can achieve when you hire an agency!

As you’ll be working with a bunch of folks who live and breathe marketing, expect to learn new tactics that can further improve your brand. They’ll also make an effort to find new opportunities for you to grow through offline means, such as activating your brand at conferences or dipping into their network.

Stay Up to Date on the Latest Trends

Digital marketing is a field that’s constantly evolving. What worked a year ago may no longer be relevant today. For instance, your search engine ranking might’ve dropped because you haven’t kept up with Google’s search algorithms.  

This is actually a common mistake many clients of our Florida internet marketing company have made.

That’s why it’s crucial to be in the know of the current trends and happenings in the marketing industry. And, not surprisingly, a full-service marketing agency is all about that. Investing in one gives you the guarantee that your business will stay competitive in the virtual world.

How to Find the Right Full-Service Marketing Agency for Your Business

So, how exactly can you decide if a full-service marketing company is the best choice for you? How do you know that it’s 100% reliable and efficient?  

First, look up your options online. Go through each of them and see how they’ve advertised and marketed for other companies.  

Read what their past clients had to say about their services. They must have enough experience in all aspects of online marketing, coupled with a good reputation.  

Ideally, you’ll want to opt for an agency that:  

  • Has exceptional market analytical skills, media strategy, and brand positioning techniques
  • Is well-versed in concept knowledge, graphic design, copywriting, and brand engineering
  • Possesses above-average communication skills
  • Is good at data processing, web development, and digital printing
  • Can analyze and generate easy-to-understand reports

Lastly, below are key questions you should ask to help you pick the most appropriate agency:  

  • What services do you offer? What areas of marketing and advertising do you believe provide the most value?
  • How will your team work with my team? What’s the structure of your agency?  
  • Can you explain your fee model and how your fee structure works?
  • Do you have any connection with media outlets that can help us with outreach and ad placement?
  • Have you worked with businesses similar to mine before? How was it?

Make Digital Resource Your #1 Full-Service Marketing Choice!

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Look no further than DR to handle all your digital marketing needs. We offer a wide array of services that can amplify your online efforts and boost you bottom line – web design and development, SEO, reputation management, digital ads, content writing, and so much more.  

Our dedicated Florida internet marketing company team will work with you to develop a customized marketing plan that meets your unique business needs. Request a free consultation now.  

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