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How to Update Your Online Presence During an Acquisition

Business Development

So, your business is currently in the midst of an acquisition. Without a doubt, it’s an incredibly exciting time in your career, as a new chapter starts with lots of potential opportunities on the horizon. However, it can also get overwhelming.  

If you're trying to navigate this transition in both the physical and digital space, one thing is certain: it's going to involve some level of digital transformation – all with the goal of managing the change to position yourself as a reliable practitioner and with respect for your existing customers!

From website redesigns to creating new branding guidelines and content strategies, it takes careful planning before making any changes on your company site, social platforms, and other parts of your web presence. Fortunately for you, we have plenty of tips that will help make sure your business puts its best foot forward during this process.

Keep reading to discover how you can seamlessly update your online presence during an acquisition!

Update Your Professional Profiles

As soon as the news of acquisition is released, your first move is to update your professional profiles – LinkedIn, Google Business Profile, Yelp, and other sites where you’ve listed your business.

Edit job titles, add new skills, change contact details (if necessary), and state that you’re now part of a larger organization. All the details provided in your directory listings should be current and error-free. Take time double-checking the changes you’ve made, and more importantly, see to it that they’re consistent across all platforms.

You don’t want to confuse prospects and customers by providing inaccurate and inconsistent info. Otherwise, you could end up losing their trust, which potentially means losing sales. Not only that, but inconsistencies in directory listings can also hurt your local rankings. In other words, folks in your area who are searching for businesses like yours online have little to zero chances of finding your website.  

Revamp Your Social Media Accounts

social media icons on keyboard

Just as with your business profiles, updating your bios and profile photos on your social media accounts – including Facebook, Twitter, Instagram, and wherever else you’re on – is a crucial step while you’re in the middle of an acquisition.  

Refresh the “About” section to add any relevant information about the new company, including its mission and values. Replace your profile photos in all platforms with the logo of the newly merged organization.  

It’s also a good idea to use these channels to post the latest scoop on the status of the deal, as well as how upcoming changes might affect the overall customer experience. Doing so will keep potential and existing customers informed while giving them an insight into how the process works at the same time.

Lastly, monitor your accounts on a regular basis. For sure, lots of your followers will have lingering questions and concerns regarding the acquisition, which is why you should pay attention to the comments and interactions with your posts. Respond promptly to these inquiries.  

Rebrand Your Website

Once you’re done with your social media accounts and online listing profiles, your next move is to work on your business website. If it has been rebranded as part of the acquisition, be sure that visitors know about it from the get-go.

While you don’t necessarily have to give your site a complete overhaul, expect to be implementing tons of changes here and there. Below is a quick checklist to guide you:  

  • Update logos, URLs, and all other branding elements to align with the new company’s identity
  • Add relevant information on your “About” page, such as what the new company is all about, its goals, and mission statement
  • Ensure that all contact details provided match those of the new company
  • Revise your privacy policies to meet the new company’s standards
  • Update all forms and landing pages on your website so they reflect the new company name  
  • Include a link to the press release announcing the acquisition on your homepage, as well as any related articles that have been published about it
  • Create content related to the acquisition process your business is about to undergo (ex. how the new company will serve your customers, how everyone will benefit from the acquisition, or what changes may occur as a result of the transition)
  • Carefully go through your website and remove any pages or content that will no longer be significant after the acquisition.  

Educate Existing & Potential New Clients

Finally, it’s time to get the word out about your acquisition. It's time to let your customers know about the major changes your practice has just undergone. That way, you’ll avoid any misunderstandings and confusion down the line.  

Send out emails to inform them about the acquisition and how it will affect them. Explain why it was more than necessary to make the move, and why it’s good for your business and for them as customers. Keep your message as straightforward and transparent as possible.

Aside from emails, you can also use educational videos to notify them of your company’s recent acquisition. Highlight the benefits – expanded services, more resources, and improved technology – so your current and potential customers will see it as a positive development for the company. Don’t forget to address any concerns they may have. Reassure them that you’re committed to delivering the same high level of service and support.

Think You’ll Need Professional Help to Update Your Online Presence? We’re Here for You!  

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Keeping your digital presence current is crucial if your business is in the process of being acquired. It can make all the difference in ensuring a smooth and seamless transition for both you and your customers.

However, if it seems like a task you can’t handle on your own or you’re super busy with many other priorities, you might as well leave it to our experts here at Digital Resource.

Our dedicated team of internet marketing specialists will be more than happy to help you through every step of the process. They’ll do everything they can to make sure that your website, directory listings, and social media accounts are up to date with all the latest changes so that you don't miss a beat when it comes to acquiring new customers and retaining existing ones.  

So, what are you waiting for? Book a free consultation with us today to learn how we could help take your company’s online presence to new heights!

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