Do you have a Twitter account? If you do, you've probably already enjoyed the ways it allows you to engage in real-time conversations and instantly read, report, and comment on global events as they’re happening.
In fact, if you've spent any time scrolling through your Twitter timeline, you've probably seen a diverse range of content posted by people you follow. This can include entertainment, news updates, corny dad jokes, viral trends, and much more.
With the dominance of social media platforms like Instagram and TikTok, many people believe that Twitter is dying. Remember what happened to Friendster and Myspace? The argument is that the same thing is happening here.
According to Statista, Twitter was only the 16th most popular social networking site globally in July 2021. To put this in context, Twitter only accounts for 8.85% of the global social media user base.
As Twitter falls further down the list of leading social media platforms, how valuable will it be in the future? More interestingly, how important is using Twitter going to be for your company?
In this post, our internet marketing experts in Miami will share the top five reasons why Twitter is still relevant and why you should use it for your business.
Having a Twitter account for your business and actively using it can be an important part of your brand-building efforts. This is because the social media platform provides your brand with massive reach and effective marketing techniques, as well as improving your searchability in search engine results pages (SERPs).
One of Twitter's impressive features is that you can gain reach and interaction instantaneously. The network's users tend to engage with your posts as soon as you hit the 'tweet' button.
You can take advantage of this feature and immediately reach out to your audience whenever you have something interesting to say. By doing so, you'll be able to help your audience understand how your brand can address their inquiries and problems.
Here are three ways you can generate reach on your Twitter business account:
Following these strategies can help you speed up your brand-building efforts.
Twitter, like any other social network, allows two-way conversation. This is a wonderful chance for businesses to:
Your content should constantly aim to elicit emotion and response from your viewers. This may require experimenting to see what performs best, which in turn allows you to capture how your audience thinks and reacts.
Twitter has now expanded into content discovery, so users may now see tweets from people they don't even follow. This is can only happen if multiple users in a network, such as a tweet, are involved.
The algorithm assumes you'd like to see content similar to what's already in your network. With this feature, your tweets with high engagement can be seen by new people, increasing reach and engagement.
Scheduling your tweets saves you time and allows you to evaluate when you can best reach your target audience. There are several commercial programs for scheduling tweets, but if money is an issue, Twitter provides two free platforms: TweetDeck and Twitter Ads.
TweetDeck allows you to schedule tweets, manage messages, see notifications, and view trending topics. On the other hand, Twitter Ads doesn’t just enable you to schedule your tweets. It also allows you to use those tweets for advertising.
While both are free, Twitter Ads needs you to add a functional credit card if you decide to advertise a tweet.
You may be wondering, "Why is there a need to test my tweets?" Consider this: you can't use Twitter to grow your business if your target audience isn't on the platform to see your tweets.
To schedule your tweets accordingly, you need to understand when your target audience is most active on Twitter. Are they more active on Twitter in the afternoon than in the morning? Are they more active on the weekend than on weekdays?
You need to schedule a series of tweets at different times and monitor the statistics to see which ones perform well.
Twitter advertising costs as little as one dollar per day, but its true power lies in optimization. Twitter Ads assists marketers of all skill levels through the campaign design process, recommending parameters to maximize effectiveness. The platform will then pace spending based on results to ensure marketers aren't overspending.
As we mentioned in the previous section, you can play with A/B testing while scheduling your tweets to determine the best times for your target audience. You can also use A/B testing to test other campaign formats and other variables. It's very configurable and highly user-friendly.
The best part? According to independent studies, Twitter marketing efforts may provide a 40% better return on investment than other media platforms.
Want to start your own Twitter campaign? Check out the Ads Help Center of Twitter for Business.
Twitter is a one-of-a-kind marketing medium with enormous potential for businesses searching for a fresh approach to reach out to prospective customers.
It isn't yet overrun with commercial accounts and has kept the authenticity that other social media platforms have lost -- resulting in a loyal user base that's sick of Instagram's meticulous curating and Facebook's fake news.
If you want to make an impact, don't disregard Twitter just yet. It's one of the cleanest platforms left, and the potential for new businesses is limitless.
At Digital Resource, we understand that internet marketing in Miami is competitive. You need to have fresh strategies up your sleeves to adapt to the ever-changing world of digital advertising.
Contact us today to learn more about our digital marketing services.