Search engine optimization (SEO) is essential for a website's online visibility. It can propel your site to the top of the search engine results pages (SERPs) or drop your site to the depths of the index.
Yet many businesses and people remain hesitant to engage in SEO due to the widespread misconceptions that have gained traction in the marketing community.
Because of these misconceptions, business owners delay employing an SEO marketing agency, which slows expansion and prevents acquiring quality new customers.
To ensure that you are on the right track with SEO, here are seven common SEO misconceptions to avoid:
Content length and how it affects search engine rankings is a hotly debated topic in digital marketing. The premise is that the longer a piece of content is, the more likely it will rank well in search engines.
However, Google's ranking system does not rely solely on word count. This means that shorter content can compete for top positions. Depending on the user's needs, short-form content can even prove more effective. It’s therefore important to understand the length a piece of content needs to have to prove sufficiently valuable to readers.
When it comes to ranking well on the SERP, there is no set word count for content. The length of content appears to be determined by the topic and the medium in which it is presented.
However, our SEO marketing agency can conclude the following about content length and search results:
Furthermore, because short content is much more challenging to optimize for search engines, it must be unique and beneficial to users to rank well. Short-form content includes lists, infographics, and social media posts.
Here's what our SEO marketing agency knows about short content and search results:
To put it briefly, "it depends." There's room on the web for both short and long-form writing. To sum up, the most crucial thing is high-qualy content. Your content length can vary as long as you satisfy your target audience's and the search engine's needs.
If you want people to read your work, you need to optimize it for search engines. You want your article to be one of the first in a Google search for your topic.
This requires some forethought and planning, but at the expense of your writing voice and, more specifically, your ability to be creative.
You may have noticed that following SEO guidelines makes your work sound less like you. But, as with everything else, finding a middle ground is the key to writing well and getting your work read.
Our SEO marketing agency strongly advises being fearless of the challenge of creating SEO-friendly yet creative pieces. You don't want the standard of your work to drop while you keep your focus on the technicalities.
So, aim to have a collection of work you're pleased with, one that engages readers and stays with them.
Remember that sharing is a big part of how people find articles. If you write a good piece, a reader will almost certainly recommend it to a friend. The reader then forwards it to a friend, and so on.
The higher the quality of your content, the more likely it will be appreciated and shared.
That is, in fact, correct. But that's no reason to put it off; it's a reason to get started sooner.
One of our SEO marketing agency's most frequently asked questions is, "How long does SEO take?" Because of the numerous variables involved, this is one of the most challenging questions to answer. It is frustrating for both the client and the consultant.
This is because, in addition to evaluating all the factors that go into optimizing your own website, you must also assess all the factors that go into optimizing your competitors' websites.
However, here is a plausible scenario for how your SEO efforts might look during the first few months, as well as the results you can expect:
Many SEO companies will tell you that it takes four to six months to see results. That is generally correct, but keep in mind that this is when you begin to see results, and SEO results grow over time.
Whatever results you get at six months should be significantly less than what you get at 12 months. At some point, your results may begin to plateau, and it may become a matter of maintaining rather than growing your results.
The success of our SEO strategy is crucial to the achievement of both our immediate and long-term objectives. To rise in the ranks and attract more customers, it helps to know what actually works and what is just a misconception.
And if you're serious about learning as much as you can about SEO, it's time to hire an SEO marketing agency that specializes in your field.
At Digital Resource, we have a comprehensive strategy for achieving top Google rankings!
Contact us today for a free consultation.