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Which Is The Right Instagram Account Type For You?

Social Media Marketing

Instagram accounts are divided into three types: personal, creator, and business. While the names are pretty self-explanatory, they each provide something unique. This means that choosing the right profile type is a critical part of a good Instagram strategy.

Want to learn more? Learn from the social media experts at Digital Resource, the top SEO company in West Palm Beach.

3 Types of Instagram Accounts

1. Personal Account

Are you uninterested in implementing an Instagram strategy? If so, then the personal Instagram profile is probably right for you.

A personal Instagram account will provide everything you need to generate content and keep in touch with your followers. It’s also the only kind of Instagram account that can be private.

Personal accounts, while more private, come with some disadvantages. They don’t allow you to:

  • Access as many statistics about your account.
  • Access Instagram’s API.
  • Use the swipe-up feature for Instagram Stories.
  • Plan future posts.

If you want a private account with access to all of the music in Reels and Stories, a personal Instagram account is likely right for you.

Who Needs This Instagram Account?

The personal Instagram account is for people who do not:

  • Focus on curated content.
  • Wish to monetize their posts.
  • Have anything to sell.

This profile type is for folks who just want to have fun and interact with others on the network.

2. Business Account

Sample business account dashboard
Photo from The Kape Club

Business accounts have the most functionality to aid with brand management, conversions, and marketing.

They’re "ideal for stores, local companies, brands, organizations, and service providers," according to Instagram.

Having a business profile gives your brand the appearance of being professional, trustworthy, and verified. It also serves as an additional point of contact for your company.

A business profile can assist you in growing your Instagram presence, by allowing you to:

  • Run advertisements.
  • Display your company's name and contact information.
  • Select a category for your company.
  • Gain access to Instagram Shopping, which will allow you to tag items in your photos.
  • Set up quick answers and direct message filters to better manage your direct messages and communicate with your consumers.
  • Gain access to video chat, within direct messaging.
  • Request profile verification.
  • Post links to your Instagram Stories, once you’re verified or have over 10,000 followers

Who Needs This Instagram Account?

This account type is perfect for business owners looking to make Instagram a part of their strategy.

If you want to run advertisements or promoted posts on Instagram, you'll need to create a business profile. It’s also beneficial when collaborating with influencers or producers.

3. Creator Account

sample creator account post

Instagram just launched the Instagram creator account, the newest profile on the block.

Instagram's creator account is "ideal for public personalities, content creators, artists, and influencers," according to the platform.

The creator account is more versatile than an Instagram business account, making it suitable for influencers and freelancers who want greater control over their accounts.

It is a complete step-up from a personal profile or business account.

Key Features:

  • Provides you with creator-specific insights and data about your account and performance in terms of content, activity, and audience.
  • Allows you to connect with a Facebook Page and request profile verification.
  • Lets you select the type of creator you are.
  • Enables you to manage and generate promotions.
  • Allows you to post links to your Instagram Stories, if you get verified or have over 10,000 followers.
  • Gives you desktop access to Creator Studio.
  • Gives you access to branded content tools.


  • Your account cannot be made private.
  • You can only connect to one Facebook Page.

Who Needs This Instagram Account?

This is the account type for you if you are an influencer, public figure, or content creator. It is ideal if you want to build your Instagram account and boost your Instagram visibility.

If you wish to monetize your content or collaborate with brands, you'll need this account type.

The insights are an excellent method to learn more about what is effective on your account and what connects with your followers.

Which Is The Right Instagram Account Type For You? 

You must scrutinize the three accounts to choose which type is ideal for you.

Here are a few questions you may ask yourself to get you started:

  • Do you want more control over your online presence? You'd appreciate the creator account.
  • Can't go a day without third-party social media scheduling and analytics tools? You must have a business account.
  • Is it your intention to keep in touch with friends and family? A personal account is intended for you.

How to Switch Your Profile Type

Go to your Instagram profile and touch on the three-line button in the upper-right corner to discover what sort of Instagram account you currently have. Then, click on 'Settings' and scroll down to 'Account.'

Once in the Account menu, scroll all the way down to the bottom until you can find the option to change your account type.

When you tap 'Switch Account Type,' you'll be given the option of selecting one of the two accounts you don't presently have. For example, if you have a business account, you can change to a personal or a creator account.

The interface may appear slightly different depending on your device and recent Instagram updates. If you see the option to convert to a professional account, you have a personal account. When you choose the Switch to Professional Account option, you will be asked whether you want to be a creator or a business.

While you may move between account types with little effect, Instagram can briefly conceal insights when you convert to a business account and may restrict access to features like music if you switch to a creator account.

The system does this because they don't want you to switch back and forth to use the most significant features of both types of accounts. You must choose one and stick to it.  

That said, Instagram understands that users might want to try various features before settling on an account type, so it's OK if you switch back and forth two or three times in one day to test a function.

Boost Your Instagram Presence by Choosing the Right Account Type

If you're using Instagram for business, you should consider the advantages and disadvantages of each of the three Instagram account types — personal, creator, and business — before deciding which one is best for you.

Consider essential elements you may require access to, such as analytics, scheduling, music, and Creator Studio.

Digital Resource is the leading SEO company in West Palm Beach. We are capable of assisting your company's growth. If you want to increase your Instagram presence, we can help you manage your business or creator account.

Contact us today to learn how we've helped other businesses grow on Instagram and how we can do the same for you.

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