Did you know that 46% of small businesses do not have a website? If you’re currently part of that statistics but you’ve finally decided to build one, congratulations! You’re about to be a step or two ahead of your competitors!
Having a website makes it very easy for customers and prospects to find you. And, the best part about it is, you’re not bound by store hours or location. Anyone can buy from you anywhere and anytime!
Looking for a reliable website builder is the first step, and we’re assuming that that’s where you’re at. We’d also like to assume that you’ve heard or seen some ads about Squarespace, and you’re probably even considering using it - which brings you here.
We gotta say, you sure are lucky to have stumbled upon this article. You’ll learn everything you need to know about the platform, which should ultimately lead you to decide whether it’s the best choice for you.
First, let’s talk briefly about it.
Squarespace is a website builder that aims to simplify the process of creating and designing a website so that anyone who wants to bring their business online can do so quickly - no coding required. It offers a wide range of pre-built website templates you can use for a super affordable monthly fee.
If you’re someone who has minimal knowledge about building or designing a website, we understand how enticing this sounds. However, you should know that creating a good website is more than just dragging and dropping. There are tons of other steps required.
What they’re offering might be something you’d want now, but not as your business expands.
Before choosing Squarespace as your partner in building your website, read this review first to know if it’s gonna be a decision you won’t regret.
While it sounds like they offer awesome deals, we figured it would be best to do a bit of a background check. And so, after hours of digging, this we can say: Using Squarespace is a bad idea.
Here are six reasons why:
Squarespace provides users with pre-designed website templates and drag-and-drop elements that allow them to easily create and modify their website.
You may think that these tools are enough to help you develop a good website that draws prospects in and converts them into loyal customers. That’s where you’re wrong.
Squarespace only offers basic features, which means that you’re only allowed to work with what you have and what you know.
So, in case you need to upgrade your website to accommodate a multichannel retailing model for your business, it will be very difficult for you to enforce these changes.
Another thing is, there’s a big chance you’ll end up having the same website as somebody else, and that’s definitely not something you want to happen.
That’s why working with a professional web developer and designer is a much better option. These people can give you a website that’s not only brand-friendly and unique, but also one that’s functional and optimized. They have the knowledge, experience, and expertise to turn your vision for your website into reality, even going far beyond your expectations!
When making a website for your business, you don’t just think of the now, you also need to consider the future.
Take into account the changes in trends, advancements in technology, and shifts in consumer behavior, and your website should be flexible enough to accommodate these changes. You need to realize that your website plays an important role in building your reputation.
If you have a professionally designed and well-thought-of website, people are more likely to trust you and do business with you. But, if your website doesn’t provide them the experience they expect to get from a credible company, then expect visitors to bounce.
The goal of SEO is to improve your visibility and searchability online. If your website cannot be optimized for SEO, then chances of it appearing on the first page of a search result are highly unlikely.
This means less traffic for your website. Less traffic means lesser leads. Lesser leads mean very little conversions.
We did a little sleuthing to find out why the websites built using Squarespace and the likes of this platform are not ranking well. From it, we discovered that these platforms are not SEO-friendly. It has something to do with the way they build their websites that makes it very difficult to optimize them for search engines.
Having a solid SEO is critical because it allows you to provide a better user experience to your visitors, drive more people to your site, and increase conversions.
Squarespace takes pride in the fact that their website builder is so easy to use. In reality, however, it’s far from easy!
Sure, building a basic website at Squarespace may seem like the simplest task in the world. But, once you decide to make changes or add new functionalities, you’ll find yourself needing to add a custom code or even shift platforms just to access the extra features you want for your website.
Once you’ve built your website on Squarespace, there’s no turning back. They won’t allow you to transfer your website to your hosting account even though it’s technically yours and you paid for everything.
The only way to move your website out is to build another one somewhere else. Doing this is not only time-consuming, but it can also be costly. Plus, it may cause problems in the future, like duplicate content, for example.
It’s best to work with a digital marketing company that gives you full authority and rights over your website, even when you decide to end their services.
Unfortunately, Squarespace doesn’t provide support for customizations.
If you’re experiencing problems with your website, you need to get rid of every feature and functionality you’ve added before they’ll help you troubleshoot. Additionally, we’ve read a lot of negative Squarespace reviews online regarding their poor customer service.
Have you heard of the saying “you get what you pay for”? Well, in this case, it doesn’t mean that the most expensive option is always the best one.
Compared to their competitors, Squarespace costs bigger bucks. Take a look at their packages and features, and you’ll realize that they’re just not worth it.
You might as well get your money’s worth hiring a digital marketing company that can provide you the results you paid for and more!
The goal of this Squarespace review is to help small business owners and companies like you make the right decision in choosing the best website builder.
If you don’t believe this review, check out these unhappy customers blowing off steam at The Better Business Bureau and Trustpilot. You’ll be glad you did!
It’s always best to do your research first before deciding which company can provide you the digital marketing services you want and deserve.
At Digital Resource, we aim to help businesses achieve greater heights through effective digital marketing. We offer everything from web design and development to SEO and content management. And, the best part about working with us is that we give you full ownership over your website.