How Can Solar Companies Use SEO?

Did you know that there are more than 9,000 solar companies in each state? Without a doubt, there’s no shortage of solar suppliers. This is good for consumers because they have endless options but bad for you because it means more competition.  

With so much competition in the solar industry, how can you drive enough customers each month to ensure your business survives and thrives?

You need to stand out and target the right audience with SEO for solar companies!

Modern consumers do their research first before they consider buying something, especially if it’s going to be a costly investment like solar panels.  

Are you confident that your target customers will find you first when they search for your solar products and services online? If your website can’t be found on the first page of Google search results, it’s time for you to consider SEO.  

What is SEO for Solar Companies?

SEO for solar companies aims to improve your website using various strategies to help it rank higher in Google search results.  

These strategies include doing keyword research, building reputable backlinks, using a responsive web design, creating content, and more.  

Without these strategies, your solar company will have a hard time ranking in search engine result pages. And, if your ideal customers can't find you, they won’t know you exist or be able to consider you as an option.

Even if they find you offline, they might think you're not legit if they can’t find you on Google.

You don’t want to lose revenue to your competitors just because you don’t have a solid SEO strategy.  

So, where exactly do you start?

SEO is based on keywords, which are terms or phrases that people use to research something in search engines. To find the right keywords for your site, you must do keyword research.  

You want to know what queries they make to research your industry and the intent behind them. This allows you to use the right keywords and create content around topics they’re interested in.  

SEO also uses content to help you rank better in search engines. Search engines love fresh content. The more you publish high-quality content consistently, whether it’s images, text, or videos, the more your pages get crawled and indexed.  

This is also a great way to showcase your expertise in the solar field and build confidence in your business – enough to convert interest into paying customers.  

Why Does Your Solar Company Need SEO?

Aside from being found first, SEO for solar companies offers many benefits that will help you achieve both marketing and business goals.

• Generate more traffic to your website. When you rank high in the search engine results pages (SERPs), you're more likely to get clicked. The top 3 results in Google generate 54.4% of all clicks. As a result, you can generate more traffic to your site.  
• Capture more customers. More website traffic means more chances of converting customers. Make sure you publish content that provides users with exactly what they're looking for to help them move faster along the buyer journey and convince them to choose you over your competitors.  
• Boost your brand awareness. Nobody ever really goes to page 2 of Google. By ranking high, more people are going to see your site and become aware of your solar brand. This helps your company to stay top-of-mind.  

How to Plan an SEO for Solar Companies Campaign for Higher rankings

Now that you know what SEO for solar companies is and why it’s important for your business’ success, let’s discuss how you can get started:

1. Do an SEO Audit

The first step to improving the SEO of your site is to determine which areas need improvement. Do an SEO audit of your site using tools like Google PageSpeed Insights and WebPage Test.  You want to know how fast your site loads and how strong your backlink profile is. It's also important to determine technical problems like 404s and broken links.  

Here are some key points to keep in mind when doing an SEO audit:

• Discover internal and external link-building opportunities.
• Optimize your site architecture to improve the way your information is structured. This is a great way to pass authority to pages that need it.
• Find poor-quality content and optimize it to meet user needs. These can be pages that have dropped in performance or rank.  
• Identify duplicate content and fix it. Determine how you can differentiate them from each other.
• Optimize your web pages for keywords that will help them rank in organic search.  

• Optimize your meta titles and meta descriptions by adding your keywords.  
• Identify which pages need to be updated to keep them fresh and relevant to search engines.
• Run page speed analytics to determine how slow or fast your site is.  
• Scan for technical errors such as 404 errors and replace them with links that work.
• Switch to HTTPS for faster and more secure web pages.  

2. Determine What Aspects of Your Site You Should Double Down On

To boost traffic to your site, you need to know which pages should be optimized the most.  

You need to prioritize and determine what would be smart to tackle first. It’s also crucial to identify which of these improvements would boost your chances to rank high in the search results.  

Typically, the pages you want to double down on are those that have the highest value (i.e., make money and have a lot of traffic pointing toward them).  

Identify what it is about these pages that are attracting users. Then, apply the best practices in your other blogs.

You also want to take note of pages that are important but don't have much traffic. You want to improve them and make sure they generate traffic.  

3. Do Keyword Research

Now that you know which of your pages are ranking well and which ones are not generating much traffic, it’s time to do keyword research.  

Keyword research enables you to find which terms or phrases are best to target potential customers. It also provides you with valuable insight into the queries that your ideal customers input on Google. Think of it as getting inside the heads of your audience.  

Remember those important pages that aren’t generating much traffic for your solar business? It could be because your target customers are using other keywords that you aren’t targeting or because they’re searching for the problem that your product is solving and not the product you’re offering.  

Keyword research helps you align your content with what your customers are looking for.  

Here are some keyword research tips to take your SEO to the next level:

• Use negative words in your targeting strategy. This ensures that you’re only targeting potential customers who are the right fit for your solar company.  
• Build a list of localized solar keywords. For example, if your business is located in West Palm Beach, integrate it into your keywords like “solar panels in West Palm Beach”.  
• Do an SEO audit on your direct competitor to see what keywords they’re targeting.

• Determine common customer questions so you can create content centered around the concerns that your target customers ask often.  
• Use the “people also ask” section on Google to find out common questions that your target audience asks.

4. Set Realistic Goals for Your SEO for Solar Companies Campaigns

SEO is a long-term strategy so getting your website to rank at the top of the search results won’t happen overnight. In fact, it may take months before you start seeing results.

This is why it’s important to set realistic goals for your SEO campaigns. Here are some tips on how to set SEO goals for your business.  

• Create an outcome goal. This is what you want to achieve with SEO and the timeframe you want to achieve it in. Think about what SEO outcome will contribute towards your solar company’s overall goals. For example, “To rank in the top 3 for ‘the best solar panels in West Palm Beach’ in 6 months.”
• Set performance goals so you can identify the short-term wins you need to achieve to get to your outcome goal. For example, “To rank in the top 3 for “the best solar panels in West Palm Beach, I need to get 30 high-quality backlinks to the page within 6 months”.
• Create process goals so you can determine what you need to do to achieve your performance goals. For example, “To be able to secure 40 high-quality backlinks, I need to send out 133 outreach emails every month for 6 months.”

Take Your Business to the Next Level with SEO for Solar Companies!

Your solar company needs SEO for solar companies to stay competitive in this digital age.  

If you don’t have the knowledge or manpower to get started, Digital Resource can help! Our SEO experts will work with you to create a custom SEO strategy that will get you more customers and put your solar company ahead of your competitors.  

Contact us today to get started!

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