You've navigated the tricky process of launching a pest control business in a highly regulated and competitive market. You've also received your certification, purchased insurance, and decided on a market.
It's now time to develop.
Whether you're starting from scratch or growing on an existing list, marketing is crucial to provide you with the steady and stable customer base you need to be in a company.
You might have considered SEO for your pest control business (which is a great move!). But it makes no difference where you are in the pest control marketing process if you don't stick with a concrete marketing plan first.
We at Digital Resource has listed five marketing strategies below on how you can start expanding and increasing your lead generation.
Before you begin marketing your pest control company, you need to consider your whole business marketing approach. To begin, answer the following five questions:
Once you've decided on the above, select the pest control marketing methods best suited to your aims and clients from the list below.
People use the internet to find the services they need. If you want your company to be located, it must be online.
Facebook and Google are the simplest and least expensive ways to market your pest control service online. They're exceedingly common and almost free. Signing up for Google My Business will also help you appear in local searches when clients seek pest control services in their region.
Another free option to schedule work is to create a Facebook company profile, which takes less than 20 minutes to complete.
After you've created your Facebook Business page, enhance it by doing the following:
A website allows prospective clients to contact you, learn more about your company, book work online, approve bids, and pay invoices. Most importantly, a website helps your company appear professional, encouraging customers to book work with you.
Fortunately, the best pest control websites are straightforward. Just make sure you have the following:
If you're competing against other pest control companies, you'll want every edge you can get to stand out. This starts with improved lead management because the company that responds first is more likely to get the job.
The best thing is that you can automate this process so that you're always the first and never be forgotten. For pest control business, we recommend the following two-step procedure:
You are the public face of your company. Nobody will do a better job of promoting it and spreading enthusiasm than you.
You don't have to stop people on the street. Still, you should always be ready to talk about your organization and services in a kind and professional manner. Practice your pitch with friends and family until it comes naturally.
Also, keep business cards on hand at all times. They are a low-cost and professional approach to make an impact and keep your company top-of-mind.
Many online businesses will design, print, and send business cards for you at a low cost. Also, don't be scared to collaborate with other local businesses to recommend business and to attend local trade exhibits and events.
Referrals are the most effective form of promotion for any pest control company. Suppose a consumer is so pleased with your services that they tell their friends and family (or write about you on NextDoor). In that case, you'll almost certainly get more business.
The problem is that most companies leave referrals to chance. Instead, take the initiative and set up a referral scheme. You will gain more dependable and high-quality consumers. You can follow the following four referral program guidelines:
Pest control marketing is critical for acquiring new customers, increasing revenue, and expanding your business. Just be sure to have a firm grasp on your whole marketing strategy before deciding on tactics to achieve your business objectives.
Remember to keep things simple, start small with 1-3 marketing techniques, and then scale them as needed.
At Digital Resource, we will be there to take your marketing strategy to the next level. Whether you need more reviews for your business, more leads from your website, or get paid faster, join the thousands of other local companies expanding with Digital Resource.
Contact us today to book a free consultation.