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Optimizing Your Twitter Account for 2021

Social Media Marketing

Twitter is one of the most popular social media platforms to date. More than 330 million people use it daily - whether it’s to engage in real-time conversations, stay up-to-date with the latest news and trends, and keep in touch with people they know.  

If you see these users as potential customers, then you’re one step ahead of your competitors.  

With the right social media marketing strategies, you can use this powerful platform as a marketing tool to drive more business to your website.  

However, things move very quickly on this platform.  

In fact, it is estimated that the lifespan of a single tweet is four times shorter than a post on Facebook. This makes it very challenging to reach your audience and get their attention despite having the right marketing message.  

Fortunately, optimizing your Twitter account can help you get the most out of this platform by putting your content in front of your target audience.  

In this article, we will teach you the different ways to optimize your Twitter account for 2021. That way, it’ll be much easier to grow your followers and turn them into customers. Let’s begin!

How to Optimize Your Twitter Account for 2021?

Optimize Your Twitter Handle

Your Twitter handle is your username. It appears right after the @ sign and at the end of your Twitter URL. It is what people use to tag or mention you in their tweets.  

Choosing the right Twitter handle for your business is crucial because it helps people find your business easily and quickly. When deciding on your Twitter handle, it’s important to remember the following:

  • It should be related to your business or brand
  • It should be consistent with all your other social media accounts
  • It should be easy to remember  
  • It should easily come up in search results in both Twitter and Google  

As much as possible, use your company name as your Twitter handle. Doing so not only helps promote consistent branding, but also because it’s what people will most likely use when trying to look for you online.

Optimize Your Bio

Did you know that your Twitter bio acts like a meta description?  


It describes and summarizes the content of your Twitter account for the benefit of users and search engines. You only have 160 characters to tell the Twitterverse who you are and what you have to offer, so be sure to summon your creative juices here.  

Here are some tips on how you can optimize your Twitter bio:

  • Tell people who you are, what you do, and what makes you different from your competitors
  • Use the right keywords
  • Showcase your personality
  • Include a link to your website or other social media accounts
  • Use CTA to help drive traffic
  • Include your location

Optimizing your bio can help your Twitter profile appear on the first page of search results. But more than this, you can use your Twitter bio to wow your followers.  

As a small business owner, you want to seize every opportunity to draw customers in, and what better way to do that than to create a strong positive first impression through your Twitter bio.  

It helps create a positive momentum that allows you to build and strengthen your brand equity and customer relationships.  

Be Consistent in Publishing Relevant Content in Various Forms

Staying relevant is so important nowadays - the market is always shifting, new trends are always emerging, and your audience is also changing.  

It’s so easy for people to feel disconnected from you, especially if they feel like you’re no longer relevant to what they’re currently into.  

To prevent the possibility of them leaving you for your competitor, you should be good at adapting to changes and meeting their needs while staying true to your brand.

Make it a point to consistently produce relevant content in various forms to keep your followers engaged and interested in your brand. People love seeing different content types - infographics, memes, videos, GIFs, you name it.  

So, do your best mixing it up! You’ll be keeping your followers on their toes and attract new ones too!

Twitter’s algorithm in 2021 is still about the visuals.  

Make sure to create more brand-specific photos, GIFs, memes, and videos to attach to your tweets. Scroll-stopping visuals and relevance are the keys to getting your audience’s attention.

Oh, and hashtags! Don’t forget about the hashtags.

Tweet at the Right Time

Tweeting at the right time allows your tweet to gain more likes, retweets, and replies. It also helps you gain more followers and increase traffic to your site.  

The question is, when’s the right time to tweet?  


Look up Twitter analytics!  

With Twitter analytics, you’ll determine how your audience is responding to your tweets, which tweets are getting the most engagement, and which aren’t not working. It also shows you the interests, demographics, and locations of your followers.  

You can use all of these information to figure out when’s the best time to tweet so you can further optimize your future Twitter campaigns and drive better results.  

According to Hootsuite, the best time to tweet for B2B brands is between 9 a.m. and 4 p.m. EST on Monday or Thursday, while 12 p.m. or 1 p.m. EST from Monday to Wednesday works best for B2C brands.  

Remember, your tweet only has a lifespan of 18 minutes, so make it a priority to get your timing right. That’s one of the most surefire ways to reach your target audience.

Additionally, knowing the trending topics on Twitter can give you an idea of what and when to tweet.  

Tweeting about current events or viral subject matters in your industry is a great opportunity to be a part of the conversation and catch the attention of your audience.  

Once you’ve figured out the best time to tweet, you can now schedule your tweet ahead of time to make your life easier.  

A word of advice: Be mindful of the words you’re using, as they may be sensitive to some of your followers.

Pin Important Tweets

If you have an incoming product launch, flash sales and promotions, giveaway contest, or other special announcements, it’s best to pin that tweet to prevent it from getting lost in a sea of content on your Twitter profile.  

Pinned tweets stay on top of your profile, which makes it more convenient for your followers to read them. Doing this extends the lifespan of your tweet, and allows it to generate more results.  

Pro tip: Optimize your pinned tweet by adding rich content like a mini commercial, scroll-stopping image, or an explainer video. You can also use it to make your visitors laugh or inspired by sharing a hilarious meme or a motivational quote.  

Engage as Much as You Can

Use Twitter to engage with your audience as much as possible. Respond to tweets that mention you, retweet feedback from customers, reply to complaints quickly, ask your followers questions, do giveaways, participate in a conversation, and more.  


You can do so many things to get your brand under your audience’s radar.  

Make an effort to create purposeful conversations that bring value to your audience. Twitter algorithm for 2021 still prioritizes engagement and meaningful interactions between brands and users.  

The more active you are, the more exposure you’ll get and the stronger your online presence will be.  

Ready to Optimize Your Twitter Account for 2021?

Twitter can be an impactful marketing tool for those who know how to use it. Follow the tips above to help your business generate more leads and make more sales through Twitter!  

Feel like you need professional help? At Digital Resource, we have the knowledge, tool, and experience to help you establish a strong presence online. Contact us today to know how we can make it happen for you!

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