• 46% of all Google searches have local intent
• 84% of local searches food-related
As more and more people are opting to order food online, it’s becoming increasingly important for restaurants to have a good local restaurant SEO so they can be found quickly and easily across multiple platforms.
Unfortunately, a lot of restaurants are still not using local SEO to boost their online presence.
They think that enlisting their business on Google and making a Facebook page is enough to drive customers to buy from them. But it’s not enough, and they’re missing a lot of leads and thousands of dollars worth of revenue because of it.
Big restaurant chains have the budget to draw customers in through TV ads and extensive PR campaigns, making it difficult for small and medium restaurants to appeal to people.
If you own a small restaurant, you need to understand that having strong online visibility is no longer an option.
If you want your business to thrive in this digital era and compete with large restaurant chains in your area, you need to get found first every time a potential customer searches for a restaurant near them.
In this article, we will give you tips on how to dominate the local restaurant SEO game through the right keywords, so you can get more leads and make more sales!
Add your location to your keywords to make sure that people who conduct local searches can find you easily.
If your area has a well-known tourist spot, landmark, or a famous street, you can use them too.
Being specific about your location establishes which areas you want to target for a local search. It can also filter out searchers who aren’t likely to contact or buy from your restaurant.
For example, if you own an Italian restaurant in Los Angeles, use more specific geographic terms to your keywords like “Italian restaurant in Santa Monica” or “Italian restaurant in Venice Beach CA”.
You also want to make sure that your keywords include all the places you service so you can reach people in all those locations.
Aside from specifying your location, it’s also crucial to use niche-specific terms in your keywords to generate more qualified leads to your restaurant.
By niche-specific terms, we mean words that focus on a particular dish or adjective that describes your restaurant.
For instance, you can add the terms “Homemade” or “ Family-owned” to a more generic keyword. You can also use “ Vegan” or “Organic”. As a result, you will get “Homemade organic pizza in Santa Monica”.
Niche keywords may have a lower search volume but they do drive leads that are more likely to buy from your restaurant.
These terms can also help your business rank higher on Google Maps results and in SERPs.
Quality modifiers like “best” or “top” add credibility to your business. It makes people think that you’re one of the best restaurants in the area.
A lot of people use these terms in their search to generate the best results possible and guarantee that they end up choosing a terrific restaurant.
Here are some examples of quality modifiers you can add to your keywords:
• Top 10
An example key phrase is “Best Italian restaurant in Santa Monica” or “ Affordable Vegan Italian Restaurant in Boca Raton”.
You can also take advantage of occasion modifiers and drive more qualified leads to your business.
If your restaurant offers catering you can include phrases like “wedding”, “birthdays”, or “ Christmas”. It will allow people who are looking for catering services for those occasions to find you.
Or those looking for restaurants that are open on holidays. An example key phrase is “ Wedding catering services in Santa Monica” or “ Italian catering services for Los Angeles wedding”.
Special offering keyword modifiers is also a great way to capture leads.
You can use phrases like “free delivery”, “holiday exclusive”, “all-inclusive”, or “affordable package”.
It will help people know what’s unique about your company. An example is “ Affordable Italian Catering Package for Los Angeles Wedding”.
More than using modifiers, it’s also essential to add your restaurant’s name to your keywords.
It is one of the best ways to outrank your competitors.
Incorporate your brand name into your keywords and other on-page SEO elements. Having accounts on all social media platforms also helps.
When your name appears across multiple platforms several times for a search, it will help draw customers back to your restaurant and generate more leads.
Apply these tips to help increase your chances of getting ranked on the first page of search engines! Remember, people today search the web to find information about new places to eat.
So, it’s important to invest in a good local restaurant SEO to make sure that potential customers can find you first online and quickly!
At Digital Resource, we can help you develop the right keywords for your restaurant and increase your visibility online. Contact us today for an instant SEO scan!