As conversion strategists, we see footers as an opportunity to maximize the amount of time prospects spend on your site, increasing the likelihood that you can sell them something.
Are you using footers to your advantage? Or have you not put much thought into this part of your Miami web design?
Optimizing your website footer is essential. Today, we’ll show you how to do just that.
A website footer is located at the bottom part of a website. It contains informational and navigational content that improves a website’s overall usefulness.
A study conducted by ChartBeat revealed that 66 percent of user engagement happens “below the fold”.
Turns out, people go to the bottom part of your website. There are three main reasons for that:
There are a lot of missed opportunities when you don't optimize your website footer. If a user is lost, the content on your footer can redirect them back to your product page and stop them from leaving your site.
Aside from this, you can also use your footer to do the following:
You should optimize your existing Miami web design’s footer if:
There are no user activities in that area. To identify what’s going on in your footer, you can use heatmaps and user session recordings. It will provide you with information about how users go about your site and what they do in your footer.
If there isn't any user activity in this section, it’s likely that your visitors aren't making it to this part of your website or there isn't much to be found that provides value to users.
It contains the same information as your header. Contrary to popular belief, your footer and header should not contain the same information. So, how do you differentiate the two sections?
Think of your footer as a place where people go when they’re having difficulty navigating your site. With this in mind, you want to include a sitemap to try and get them back on track and headed to other important parts of your site.
Other details you should put in your footer are:
How should you design your footer so that it elevates the user experience? Here are the top nine best practices to follow:
When designing your footer, make sure to include your brand imagery or logo. This is a great way to reinforce your brand’s identity and build recognition.
If a user made it down to your footer, the chances are high that they didn't find what they were looking for above.
To offer some more options and lure visitors to explore your site more, use your footer as an extension of your site navigation.
To get an idea of what you should be putting on your footer that’s not on your main navigation, do the following:
It’s a Miami web design standard to put a “contact” link in the bottom right or center of a website’s footer.
However, the most common mistake that web designers do is linking it to an email link instead of a contact form.
Why does this matter? Your contact information should link to a form instead of an email for the following reasons:
Visitors expect to find your address at the bottom of your site. Make sure you let them know where your store or office is and allow them to locate you quickly by attaching your pinned location or linking to Google Maps!
Site search tools aren’t commonly located in website footers. But we think adding one to your site is a great safety net to help lost visitors find what they’re looking for.
A quick search tool for your products or service, for example, can be extremely helpful in bringing users back into your product pages.
Since it’s not very common in footers, make sure that you label them clearly so people can tell what it’s for.
Every Miami website design needs to have these elements in the footer. Aside from the fact that it’s a legal requirement, they also add credibility to your site.
Aside from navigation and site search tools, you should also provide other forms of support in your footer.
Footers are a customer’s go-to place when they have questions before or after making a purchase. So, adding links to your FAQ page or help center is a great way to help people get the support they want.
This delights users and boosts their overall experience with your brand.
What better way to tell your visitors that you’re an established and credible business than by featuring your certifications, professional partnerships, and awards?
Make sure you feature logos and awards that would instill trust and confidence in your web visitors, especially if you’re a company that stores highly sensitive client information.
This is also a major plus if you’re in a highly competitive industry. Trust signals and social proof give you an edge over your competitors.
If you don’t have any awards yet, you can also use customer testimonials to earn the trust of prospects.
Placing a clear call-to-action at the bottom of your website is an effective tactic for catching people who make it to your footer and encouraging them to convert.
Are the contents of your website footer an afterthought?
Footers are easily one of the most neglected components of Miami web design. Make sure you optimize your footers to give your visitors an elevated user experience.
At Digital Resource, our team of web designers and conversion strategists will work together to create a high-converting web design for your business. Contact us today to start getting more leads and sales to grow your business!