As a small electrician business, it’s important to stay competitive to ensure your business thrives in the years to come. One way to achieve this is by partnering with the best electrician SEO company.
This is especially important because potential customers no longer use the yellow pages to find electricians near them. Instead, they use the web to make specific searches for the electrical services they need.
If your website isn’t one of the top three organic search results when potential customers Google your products and services, you’re losing out on more leads, booked jobs, and the chance to grow your business.
97% of users go online to find local services, and 55% of those users click on one of the first three entries. 93% of all online experiences also begin with a search.
By investing in electrician SEO, you can improve the visibility of your business online and make it easier for potential customers to find you. This will help bring in more leads and ultimately boost your revenue.
Want to know more about electrician SEO? Keep scrolling.
Electrician SEO is the process of improving your website and its content to boost traffic from search engines.
An electrician SEO company implements different strategies to make sure your website ranks well in search engines, such as using keywords throughout your site and publishing helpful content your potential customers will want to engage with.
Starting an electrical company is one thing, and making it a true success is another. Currently, there are more than 231,000 electricians businesses in the US.
To survive and thrive in this highly competitive market, you have to stand out from other electrical businesses and reach out to the right people near you. And the best way to do it is to improve your business's visibility on search engines.
81% of people do an online search first before making any purchase decisions.
If your electrical business website shows up on the top search results when potential customers search for your products or services, it will undoubtedly increase your brand awareness and generate more leads for your business.
Electrician SEO can help your business in the following ways:
1. Rank higher in search engine results. This means that when a potential customer near you searches for your products and services, your website appears at the top of the list. This increases your chance of getting chosen over a competitor.
2. Improve the overall user experience of your site. When you optimize your website for SEO, you can make it easier for customers to find the information they want and navigate your site intuitively. This will help motivate them to stay on your site longer and increase the chances of potential customers contacting you.
3. Boost your reputation online. Investing in SEO can help boost your reputation online. By creating helpful, high-quality content that is optimized for electrician SEO, you can show your expertise, establish your credibility, and build confidence in your customers.
4. Increase trust and credibility. When your site ranks high, provides a good user experience, and contains valuable content, you can build confidence and trust in your business.
5. Increase your ROI with SEO campaigns. According to FirstPageSage, SEO offers up to 748% ROI.
6. Stand out from your competitors through a robust SEO campaign that will put you at the top of the SERPs.
There are six key strategies you can use to boost your electrician SEO, including the following:
Create a profile on Google My Business to claim your electrician company online. Doing this helps ensure that people near you will find your business right away when they search for the products and services you offer online.
Enlisting your company on GMB also helps improve your local SEO. It allows you to list your business location maps and tell people about who you are and what you do in the local search results.
What’s great about having a GMB profile is that you can display crucial information about your electrical business, including contact details, a link to your site, opening/closing times, and other details that may help convince potential customers to reach out to you and book a job.
Aside from claiming your business on GMB and optimizing it, here are other local SEO best practices:
Once you’ve enlisted your business on GMB, it’s time to know what your current standing is in search engines.
Do a detailed SEO audit of your website to help you do the following:
Do keyword research to figure out what search terms or key phrases your potential customers are using to discover electrical service providers.
Keyword research will help you decide which search terms are best to target. It also provides you with insights into what queries your target audience is using to search for the products and services you offer on Google.
Here are some tips on how to do SEO keyword research:
Create high-quality content that your target audience will find helpful, especially for solving their problems. This can help improve your site’s visibility online and increase the chances of users finding your site.
Make sure you publish blog posts, articles, infographics, videos, and other types of content that provide value to your audience. Aim to strike a balance between educating, entertaining, and promoting your services in your pieces.
The leading electrician SEO company recommends that you make it your goal to showcase your expertise as an electrician to help build confidence and trust in your business.
On-page search engine optimization or on-page SEO is the process of optimizing the pages on your site to boost user experience, visibility, and positioning of your electrician site.
On-page SEO optimization best practices include the following:
Monitor and track your progress to see if your SEO efforts are working.
The best electrician SEO company can help improve the visibility of your business online, create valuable content that showcases your expertise, and build a reputation that will make it easier to generate leads and grow your business.
At Digital Resource, our SEO experts and content marketing specialists will work with you to create a custom SEO plan that will put you ahead of your competition and ensure you achieve your goals. Contact us today to get started!