Aug 30, 2021
eCommerce product catalogs are more relevant than ever. The shift from print to online has meant that customers, both B2B and B2C, make buying decisions based on the information in your digital catalog.
Buyers are looking for a seamless, personalized experience, and you cannot create it by just adding all your products and prices to a page. 53% of customers revealed that they wouldn’t buy from the same business after a bad experience, so the quality of the customer experience is as important as the quality of the product.
Here are some tips to help you optimize your eCommerce product catalog to attract traffic, generate more conversions, and improve customer experience.
Ensure that customers have a quick and enjoyable purchasing experience with a flexible point of sale system that enables:
Other capabilities of flexible POS software are:
Thus, you can easily manage customer relationships and customer experiences through automated and intuitive systems. Flexible POS platforms integrate seamlessly with your processes and streamline your workflows.
eCommerce merchants tend to use multichannel POS software that can integrate with various channels - websites, third-party marketplaces, social media, events, and so on.
Help your customers find what they want on your eCommerce catalog by tagging and categorizing your products accurately and consistently. Give them the option to filter, sort, and refine choices to find their desired product.
For instance, if it’s a clothing catalog, don’t limit categories to size and color. Customers look for styles, occasions, materials, brands, and availability, too.
Ensure your tags are consistent to avoid confusion. E.g. Use either “kilogram” or “kg” to represent package weight, but not both.
Similarly, use the same system of weights and measures across the product catalog. Don’t use centimeters for some products and feet for others.
The average cart abandonment rate is 69.8%. Don’t be a part of this statistic by having an inconsistent catalog structure.
Use breadcrumb navigation to help customers understand product hierarchy and move to other pages of interest. This navigation scheme reduces bounce rates as well.
High-resolution, zoomable product photos are the best way to boost conversions and sales because visitors are more likely to remember information when accompanied by a vivid image.
93% of consumers use visual content to decide whether to purchase or not.
Best practices for product photos include the following:
What could be better than a product demo or tutorial to help your customers experience the product? Or, even user-generated content to build trust?
73% of adults are more likely to buy after watching an online video that explains a product or service.
You can increase sales and conversions by showing customers related and alternative products while they shop.
It’s easier to sell to existing customers, so strategies like upselling and cross-selling can bring more revenue.
These strategies can also be applied to internal searches by directing customers to category pages or displaying suggestions in a drop-down menu.
Since customers cannot physically examine online products, they rely on product descriptions for information.
Good product descriptions connect features with benefits and are optimized for search engines. Create rich, comprehensive, and consistent product descriptions that communicate value and include relevant keywords to drive traffic.
Elements of a good product description:
Use a scannable format with short paragraphs and bullet points to help customers glean information quickly.
Make your call-to-action (CTA) buttons easily accessible, prominent, and large so that customers do not have to look for them when they’re ready to buy.
It could be a “Buy now” or “Add to Cart” button that customers can easily recognize.
Pay attention to fonts, colors, and contrast for a pleasant visual experience.
Create a sense of urgency and/or scarcity by using CTAs like “Only 2 left in stock,” “Buy now for free shipping.” Customers don’t get time to think over their purchase decision and are compelled to act quickly for fear of missing out (FOMO).
Duplicating product descriptions or using the manufacturer’s copy in the catalog hurts SEO. Search engines consider such copy as plagiarized and will penalize you by reducing traffic to your site.
Duplicate content also diminishes the customer experience because people cannot differentiate between various products and make informed purchasing decisions.
On-site search is affected because incorrect products may rank higher, leading the customer astray.
If a product exists within multiple subcategories, it is also considered duplicate content and should be avoided.
By optimizing your eCommerce product catalog for a smoother buying experience, you can ensure that customers will remember your brand and return for repeat purchases.
A superior customer experience, smooth checkout systems, and consistent layouts help you stand out from your competitors and boost sales