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How to Receive More Customer Feedback on Instagram?

Social Media Marketing

Nowadays, client feedback, whether positive or negative, can significantly influence the success of your business in many ways.

With a massive customer base of 2.3 billion monthly active users throughout the globe, Instagram is one of the most popular and successful social media platforms available today.

This means that many businesses now depend on Instagram to get more attention and input from their target audiences.

Instagram can indeed help gain important client information. Customers' feedback is critical to a company's marketing and success.

But, how do you leverage the power of Instagram so that you can receive more feedback?

Lucky for you, as the top Florida internet marketing company (that's us!), we will share with you four easy ways to collect customer feedback on Instagram.

Without further ado, let's get started!

5 Ways to Receive Customer Feedback on Instagram

1. Maintain an Interactive Comment Section

Even though the comment section was one of the first features offered by Instagram, the comments feature continues to be one of the most effective methods of increasing awareness and engaging your audience.

There are various benefits to paying attention to your followers' remarks, including:

  • Gaining a better understanding of your target audience.
  • Establishing connections with your target audience.
  • Drawing inspiration.
  • Receiving criticism.

Great content can spark debate among your followers. Keep an eye on your comment section to gain insight into what they think about your brand, products, or specific topics.

Including questions in the captions is a terrific way to start dialogues with your consumers and get valuable information.

The benefits of using this strategy include two things:

  1. Generating meaningful information for your company.
  1. Making consumers feel like they are a part of the decision-making process.

It is essential for customers to feel heard and cared for by the companies they support and buy from. 

2. Use the "Questions" Feature in Stories

questions sticker on instagram
Photo from The Verge

Question stickers are another Instagram feature that you can use to better understand your consumers' interests.

The sticker allows you to ask questions and get a response from your followers who are viewing your story. There's no limit to what they can ask you, which gives them room to be more creative and ask a variety of inquiries.

Your followers may enter their questions into a question sticker that appears in your inbox after you've added it to your post. If you choose to respond, you must create a new Story dedicated to answering those questions. Make your responses more interactive by using photos or videos. 

You can even invite your followers to respond by writing their own responses to make things more interesting. It's a great approach to get customer feedback when introducing a new product or service.

To make the most of the question stickers, follow these steps:

  • Remind your followers that the information is confidential: Your followers may be reluctant to ask queries. So, you want to let them know that their identities will be concealed. 
  • Always answer whatever question your followers throw at you: Even if you don't want the question or response to be shown publicly, you shouldn't disregard it. Respond to them via direct messages.
  • Be Creative: Allow your followers to express themselves and ask questions to their hearts' content, whether positive or negative.

When you provide your followers the opportunity to ask their questions, you show them that you care. On top of that, their questions can also give you insight into what they are interested in learning from you.

3. Promote User-Generated Content

re-sharing IG story
Photo from The Verge

User-generated content or UGC is any kind of content, videos, photographs, reviews, etc., created by your followers or users.

Have you ever thought of reposting your customers' content on Instagram? Yes! Using UGC to build an aesthetically beautiful Instagram feed while establishing trust among your audience is possible. 

By reposting customer feedback on your feed, you're showing proof that you are trustworthy and that they should give your business a try. It's also a great way to motivate your other customers to post about you for a chance to get featured on your page. 

Don't forget to use a branded hashtag in your posts! It's a great way to gain insights into your community and discover what they're posting about your products or services. Also, you'll be able to identify the most widely used items on the market.

Monitoring your UGC may also provide valuable information into which products are the most Instagrammable. It can help you do the following:

  • Foster a stronger sense of community among your target audience.
  • Enables others to find your brand.
  • Allows you to get input on what they're enjoying about your brand without you having to ask.
  • Helps to build trust with your audience.
  • Persuade prospective buyers to purchase your product.

Here are some ways how you can promote UGCs:

  • Repost "photos of me" on your IG feed.
  • Reshare @mentions on your IG feed.
  • Reshare your followers' IG Stories to your Stories.

Remember that reposting or resharing UGCs about your brand is one of the most effective ways to generate customer feedback.

4. Collaborate with Influencers

a group livestreaming

If you're concerned that your brand doesn't have enough followers or hasn't established a presence that's strong enough to spark a conversation with its followers, why don't you try collaborating with influencers?  

Doing collaborations with Instagram influencers will not only help you promote your brand to new audiences and boost traffic to your website, but they can also help you generate feedback from prospects. 

Try collaborating with an influencer and ask them to rave about your product in a series of Instagram posts. Then, go through the comments to see what their audience says about the product.

Here are the things that you should consider when working with an IG influencer:

  • Determine your target demographic and the social media platforms where they are active.
  • Take note of whether or not they are consistent with your brand positioning and values.
  • Consider the practicality of the situation.
  • Pay attention to micro-influencers. Collaborating with mega influencers can be expensive, so try working with micro-influencers instead.

Customers who have been following an influencer for an extended time may feel more comfortable sharing their experience and opinions with that influencer.

Influencers may also encourage their followers to try out new products from your company, increasing your business's exposure and revenue. 

Boost Your Instagram Profile Now to Receive More Customer Feedback

Without a doubt, social media can significantly influence the overall performance of brands in various ways. One of these methods is to provide a platform where brands and their customers can share dialogues and comments.

A platform such as Instagram, which is constantly expanding in terms of its user base and popularity, offers many opportunities to increase your brand's consumer interaction.

And as the leading Florida internet marketing business, Digital Resource has a team of Digital Advertising Specialists that can assist you in designing, launching, and monitoring campaigns that tap into this vast market opportunity.

Contact us today to learn how we can help your company reach its full potential.

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