Do you remember your time in dental school? Those late nights spent studying dental anatomy or mastering dental procedures, all geared towards one goal - being the best dentist you can be. Not once were you asked to ace a course in digital marketing or social media algorithms. And yet, here you are, trying to play marketer, all while maintaining your dental expertise.
We're living in the digital age, where the online presence of your dental practice is just as important as the comfort of your dental chairs or the friendliness of your front desk staff.
The thought of hiring a digital marketing agency might’ve crossed your mind a few times, and now, you’re seriously considering it. One question may be stopping you, though – is it really worth shelling out those hard-earned dollars?
Well, here’s a post to enlighten you. We’re going to dive deep into the world of digital marketing, unraveling the pros and cons of hiring an agency. By the end, we hope to provide you with enough insight to make an informed decision. Because just like how every tooth needs individual care, every dental practice has its unique needs when it comes to marketing.
First things first: Why should a dental practice even consider bringing in an agency? There are a few key reasons:
Agencies live and breathe digital marketing. They're armed with the skills and knowledge to navigate the ever-changing world of online advertising. They understand SEO like it's their mother tongue and can make sense of the baffling algorithms that govern social media platforms.
Digital marketing isn't something you can do casually during your lunch break. It takes a lot of effort and even more understanding. Instead of spending those precious hours crunching SEO strategies, imagine utilizing that time to focus on what you truly love and are skilled at: dental care.
Due to their experience and resources, agencies often have a knack for producing exceptional results. They can help optimize your online presence, drive traffic to your website, and ultimately increase your patient base.
Now, you’re probably thinking, if agencies are so great, why doesn't every dental practice hire one? Well, there are a few potential downsides to consider:
A good agency will prioritize client communication, but there may be times when your vision doesn't perfectly align with theirs. This could lead to misunderstandings or disagreements, which can affect the outcome of the project.
Even the best digital marketing agency won't know your practice as well as you do. They might miss the subtle nuances that make your practice special, thus displaying a not-so-accurate portrayal of your brand online. Plus, if they have multiple clients at once, you could find your unique voice and personal touch getting lost in the crowd.
Here’s the biggest reason why companies are on the fence: digital marketing agencies aren't typically cheap. While the exact price tag will depend on the scope of your needs, it's certainly an investment. You're paying for a whole team of professionals with years of experience and skills that have been honed over time.
Let’s talk more about that in the next section….
Digital marketing agencies usually determine their pricing based on these factors:
Are you looking for full-service digital marketing, or do you need help with specific areas such as SEO, web design, content marketing, or social media management? The more services you require, the higher the price tag is likely to be.
The size of your dental practice and the target market you're trying to reach will also influence the cost. If you're a multi-location practice targeting a large or highly competitive market, expect to pay more.
Most agencies work on a retainer basis, which means they'll charge a set fee for a specific period (typically 6 to 12 months). The longer the engagement, the more it will cost overall, although a longer commitment may also mean receiving a discount.
While the cost might seem steep, it's essential to view hiring an agency as an investment rather than an expense. An effective digital marketing strategy can significantly increase your online visibility, attract more patients, and boost your practice's revenue in the long run.
When weighing the cost, consider the potential return on investment (ROI). Are the agency's services likely to generate more revenue than they cost? If the answer is yes, the investment could be worth it. For instance, if a $2,000 per month investment in SEO services results in five new patients each month, and each patient's lifetime value to your practice is $1,000, then you're getting a substantial ROI.
It's also worth considering the time and effort you could save by outsourcing your digital marketing. Time spent learning about SEO, running ad campaigns, or writing blog posts could be better spent seeing patients or managing your practice.
At the end of the day, only you can make that call. What we can tell you is this: The key to a successful relationship with a digital marketing agency is finding one that's a good fit for your practice. Look for an agency that understands the dental industry, values communication, and is transparent about pricing and expectations.
Don't be afraid to shop around, ask lots of questions, and even request to speak to other dental practices they've worked with. A little homework upfront can save you a lot of potential headaches down the line.
As with any business decision, it's all about weighing the pros and cons, assessing your unique needs and resources, and making the choice that suits your dental practice best. After all, there's no one-size-fits-all solution in digital marketing.
And remember: Your dental practice deserves the best, whether that means sharpening your own digital marketing skills or bringing in the big guns. As long as you're serving up healthy smiles, you're already winning in our book!
When it comes to the right agency, you need one that not only talks the talk, but walks the walk. Here’s where Digital Resource comes in.
As an agency that has helped dental practices succeed through digital marketing for years, we understand the unique needs and challenges that come with promoting a dental business in the virtual world. We’ll decode the algorithms, optimize your online presence, and craft a compelling narrative about your practice - all while you focus on doing what you do best: transforming smiles.
So, if you’re ready to take your practice to the next level, what are you waiting for? Book a free consultation with us now! We look forward to working with you!