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Google Ads Remarketing for Franchises: Staying Top-of-Mind with Audiences

Digital Advertising

Have you ever noticed how some brands just seem to follow you around online like a creepy stalker? Let’s say you’re eyeing a pizza from a popular franchise but decide to mull it over. Later, as you're watching videos or catching up on tweets, there it is again – that tempting pizza ad, nudging you to reconsider dinner plans.  

It’s not a coincidence; it’s Google Ads remarketing working its charm, and trust us, it’s an absolute must if you want to stay top-of-mind with your target audience. It’s what helps your brand stay on their radars.

By targeting ads to folks who have already shown interest by visiting your website, you're essentially waving a friendly hello again and again, boosting the odds they’ll come back for more. It doesn't matter if they found you through a Google search, a Facebook post, or even an old-school email link; remarketing keeps your franchise in the conversation.

And for franchises, that’s crucial. When you own a bunch of locations and a brand reputation to manage, making sure everyone remembers you is key. That said, let’s dive deeper and explore the world of franchise Google Ads remarketing and how it can take your business to the next level.

Catch Them Where They Browse: The Magic of Google Ads Remarketing

So, what’s the secret behind Google Ads remarketing? Well, it’s all about reconnecting with your audience in the places they hang out online. Whether they're binge-reading blogs, getting lost in memes, or just casually surfing, your ads can be there, too.  

This strategy is incredibly effective because it focuses on people who have already shown interest in what you offer. They’ve visited your site, they know what you’re all about, and now, with a little prodding, they might just be ready to commit. Besides reinforcing brand recall, keeping your franchise in their line of sight subtly convinces them to choose you over the competition.

Another thing you’ll love about franchise Google Ads remarketing is that it gives you the freedom to customize your campaigns based on the actions visitors took on your site.  

Did they linger on the signup page? Show them an ad with a testimonial from a happy member. Just browsed through the class schedule? Highlight a free first-class offer to get them through the door. You can adjust your strategy to target different segments of your audience with messages that will resonate most with them.

And here’s where it gets even better: it’s budget-friendly. Rather than casting a wide net to random internet users, you're fishing in a pond where you know there are interested fish. This means you're spending your advertising dollars more efficiently, getting more bang for your buck.

What Does This Mean for Your Franchise?

man holding a sign that says franchise

Keeping your franchise's message consistent across various locations while still sprinkling a bit of local charm can feel like walking a tightrope. And this is where you use Google Ads remarketing as your safety net.

A Unified Brand with a Personal Twist

When you’re running multiple franchise locations, uniformity in messaging is crucial. You want someone walking into your store in Miami to feel the same warm welcome as in Minneapolis. And you know what? Google Ads remarketing helps make this happen.

It sends out your main promotions and brand messages to everyone but tweaks them a bit based on what you know about each customer's past visits. This way, your brand stays consistent but feels personal, like a warm welcome that’s just right every single time.

Local Spots, Local Ads

Now, let’s get local. Remarketing lets you tweak your ads based on where your viewers hang out. So, if your coffee shop in Portland is whipping up special brews for rainy days, only the locals will get teased with those ads. It's a slick way to show you’re tuned into what's happening locally, making your brand a part of their everyday chat.

Engaging Locally, Connecting Personally

Remarketing doesn’t mean throwing ads out everywhere and hoping they stick. It’s about building connections that actually mean something and get people to act. With ads tailored to local tastes and events, you’re more likely to draw in folks from the area. Your brand stops being seen as just another corporate name and starts feeling like a local hangout spot that genuinely cares.

From Data to Decisions

The insights you get from your franchise Google Ads remarketing efforts are priceless. You can see what's hitting the mark and what’s missing, which regions are digging your ads, and how different groups are interacting with them. You can use this data to keep fine-tuning your campaigns, making sure your brand isn’t just making noise but making connections that count.

Keep Them Coming Back: Setting Up Your Google Ads Remarketing Campaign

businessman working on laptop

Ready to get your hands dirty and dive into the nitty-gritty of setting up a remarketing campaign? It’s not rocket science, but there's a bit of art to getting it just right. Here's how to keep your franchise in the loop and top of mind:

Step 1: Tag and Track

First things first, add the Google remarketing tag on your site. This tag will start collecting data about your visitors, such as what pages they visit, how long they stay, and what they’re interested in. You’ll use this data to segment your audience later, so see to it it’s set up on every page.

Step 2: Create Audience Lists

Once you have your tag in place, segment your visitors into different lists. Maybe you have one list for people who made a purchase, another for those who abandoned their shopping carts, and another for those who just browsed. This allows you to tailor your ads specifically to each group’s interests and behaviors, making your message more relevant and engaging.

Step 3: Get Creative with Your Ads

Now for the fun part: designing your ads! This is your chance to shine and show off what makes your franchise special.  

Throw in some sharp images and snappy copy, and don’t forget that clear call-to-action. Each ad should feel like it’s speaking directly to someone. Got people who left stuff in their cart? How about a little discount to bring them back? For those who just browsed around, maybe highlight your new arrivals or best-sellers to catch their eye.

Step 4: Set Your Bids and Budgets

Who says remarketing has to break the bank? With Google Ads, you can set your bids and budgets to match what you’re aiming for. Spending a bit more on those who are almost ready to buy makes sense, right? But you can keep it lighter for the casual browsers. The trick is to use Google's smart bidding strategies so you’re not overspending while still getting seen by the right eyes.

Step 5: Analyze and Optimize

Finally, keep an eye on your campaign’s performance and dive into the analytics. Which ads are getting the most clicks? Which audience lists are converting? Use these insights to tweak your ads, adjust your bids, and perhaps even rethink your audience segments.  

It’s Time to Make the Most of Remarketing!

female professional holding magnet to attract customers

And there you have it – your handy guide to making franchise Google Ads remarketing work for your brand. From crafting attention-grabbing ads to managing your budget wisely and continuously refining based on data, these steps are designed to keep your brand buzzing in the minds of your customers.

Ready to take your online marketing to the next level? Team up with us! Digital Resource specializes in Google Ads remarketing among a host of other online marketing services tailored to help franchises thrive.  

Get in touch today, and let's make your brand unforgettable!

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