Dec 18, 2022
Even if you share a piece of content on as many platforms as possible, it won’t necessarily fall in front of your intended audience’s eyes.
Remember, not all content is created equal.
To ensure that your content has the best chance of achieving its intended goal, whether that's to turn leads into conversions or rank high in search engine results pages, you need to optimize your content.
Contrary to popular belief, content optimization isn’t just about designing your blog post or video specifically for Fort Lauderdale SEO. It’s all about making your pieces user-friendly so that they become search-engine friendly.
In this article, we will teach you how to properly optimize your content for humans to generate the most conversions possible.
To optimize content pieces that are strategically placed within your content funnel to generate conversions, here’s what you need to do:
If you want your content pieces to convert as many leads as possible, then you need to pitch them to the right audience.
For example, if you’re a travel and tours agency, your content should be aimed at people who like to travel. This means using language and terms that they are familiar with. It's also important to have an insight into the pain points and challenges they face when traveling or planning a trip.
You can then address this in your content and present your services or products as a solution to their problem - and the best option available on the market.
Your CTAs are one of the most important parts of your content, especially when you’re trying to get readers to take action.
This is why it’s important to optimize your CTA by positioning it in highly visible areas, making sure it’s well-designed, and that it aligns with the goals of your content.
When creating a highly effective CTA, you need to first understand where in the user journey your audience is. For example, if you're sending an email about a new product to repeat buyers from a top-of-funnel blog post, choose a CTA that does not pressure them to buy but encourages them to click and engage.
The goal is to nurture them along your sales funnel instead of turning them off by being too salesy.
People online typically skim blogs and articles to spot the information they’re looking for right away.
Make it easy for your audience to do so by formatting your copy in an easy-to-digest manner. This means using lists, bullet points, comparison tables, numbers, and more.
Here are some best practices to keep in mind when formatting your content to engage readers:
You want your content pieces to revolve around addressing the needs of your intended audience - not trying to get them to convert.
People can tell when you're being salesy and they hate that. But when they feel that you have their welfare in mind and that you want to help them, you can draw them closer and encourage them to engage with your content.
Instead of focusing on how amazing your products or services are, talk about how they can solve problems. This way, your audience will be more likely to envision themselves actually using what you’re selling.
Academic writing tends to be formal and can come off as monotonous to many average Joes. Unless you're in an academic setting and you're trying to appeal to professors, universities, and the like, keep your content conversational.
Conversational content makes you more approachable. People will feel like you’re speaking to them personally. As a result, they’re more likely to engage and interact with your content.
People love having conversations because they’re more memorable. It’s like they’re talking to a friend. No pressure, easy, and delightful. When you translate this in your writing, your pieces can be persuasive and encourage your readers to take action.
Although no one likes reading lengthy articles, it's still crucial that your content pieces are comprehensive, especially when addressing the search intent.
You don't want your readers to feel like something is missing and that the information you provided in your article is inadequate. You want to satisfy their needs and delight them.
To make sure your content covers a topic in-depth, here's what you need to do:
Do a competitive content analysis and find out what your competitors are publishing for certain keywords. Start by typing your key terms on Google and analyzing the top results.
This will give you an idea of the searcher's intent, what has been covered on the topic, and what hasn’t. All this information will help you identify ways to provide your audience with better content that satisfies their intent.
Check out the “People also ask” section and “Related searches” to analyze what potential customers are asking about a certain topic.
This will give you an idea of all the potential topics you’ll need to create content about and all questions you want to address in your piece.
If you want to take your piece to the next level, include additional sources of insights when creating your article.
Differentiate your content by not making the same points that other ranking articles are.
Make your content pieces better and provide unique value by coming up with original ideas, offering innovative ways to solve a problem, and sharing case studies.
You can also add a fresh perspective to the topic or cover it from another angle based on your own experience and research.
There’s no point in writing high-quality content if your intended audience can’t see it.
Make sure you optimize your content piece for Fort Lauderdale SEO to improve its visibility and boost your digital presence. The goal is to ensure that your pieces appear when searchers need them.
Here’s how to optimize your content for better visibility:
Aside from improving your content and optimizing it for SEO, it's also crucial to consider the technical elements in your optimization process.
Your content could be perfectly written and ready to convert potential customers, but if your page takes too long to load, then you can't achieve what you set out to do with your article.
When it comes to technical SEO in Fort Lauderdale, here are the most important aspects to remember:
It’s important to frequently review and update your content. Doing so helps maintain your rankings and boost your Fort Lauderdale SEO.
This is especially true for articles containing fast-moving topics where trends often evolve, like social media marketing, fashion, and trends.
Consider tweaking your titles to reflect that your piece has the most relevant, up-to-date information. For example, change "Top 10 Low Carb Recipes of 2019" to “Top 10 Low Carb Recipes of 2022”.
All you have to do is audit your content regularly and refine articles according to content trends and algorithm changes. 65% of successful content marketers audit their content twice a year. Doing this more often will help yield better results.
Content optimization can further boost the content you’ve worked so hard on. Without following the rules of Fort Lauderdale SEO, your content pieces can get lost in a sea of articles.
What's worse is, they won't be able to find their way to your intended audience. If people can't see or read your content, they won't know about you or consider you a potential option.
Make sure this never happens by creating content that’s optimized for both humans and search engine bots.
At Digital Resource, our digital marketing specialists and SEO experts will work with you to create a custom content optimization strategy that will put your pieces at the top of search engine results and generate more conversions!
Contact us today for a free consultation!