Optimizing your SEO is crucial to all your marketing efforts. Without SEO, Google won’t be able to find you when someone runs a search, at least not organically. Due to search engines’ developments and users’ changing perspectives, SEO methods are constantly changing and evolving. One bad move could send you tumbling down the search rankings. Let’s take a look at some of the most common SEO mistakes that you want to avoid from a Chicago SEO company.
SEO is all about getting the keywords you want to rank ranking. One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. While you might use certain terms to describe your products or services, your customers might use different terms. It’s important to optimize the terms that they use and search for.
You might think using your target keywords in every sentence of your content would boost your ratings. Well, think again. Going overboard with using keywords is registered as spammy by search engines, which means it actually hurts your SEO performance. You want to make sure that you are using your keywords in your content but in a natural way.
Another common pitfall in SEO optimization is producing content that is not actually about your keywords. The problem with this is that Google wants to make sure its users are getting relevant information. If it realizes your content has nothing to do with your keywords, it will penalize you and drop you in the rankings since it will not consider you a reliable source.
When it comes to SEO, it’s just as important to know what not to do as it is to know what to do. At Digital Resource we not only know the best ways to increase your ranking on Google but we also know what not to do. Contact us today to learn more.