The world of marketing is dynamic and ever-changing. Tactics, trends, and technology in this industry are never the same.
That's why you must stay on top of new developments. Otherwise, you'll be left lagging behind your competitors.
As much as possible, your goal is to stay ahead of the curve. Now that 2022 is fast approaching, it’s time to tackle upcoming trends that every marketer and business owner like you should watch out for.
In this article, we are going to focus on artificial intelligence in marketing and how it’s going to continue to transform the future of digital marketing in 2022.
According to Google CEO, Sundar Pichai, artificial intelligence will impact humanity more than fire, electricity, or the Internet. Considering how AI is currently being used to deal with climate change, cancer, space exploration, and many more, we see the potential of this very ambitious claim.
In marketing, AI has evolved from automating manual tasks, such as data input and email follow-up, to something more advanced like making predictions and decisions.
Questions that previously required human intervention to solve, such as “Will this person be interested in what I have to offer?” or “Where can I find potential customers who will be interested in my products?” can now be dealt with by machines.
And, because machines can solve problems, answer questions, and predict trends faster than humans, they can provide more accurate, real-time data which you can use to make better decisions, optimize your campaigns, and improve your marketing efforts.
This 2022, we can expect continued developments in AI to push the boundaries of what's possible in the world of marketing.
As a company that offers Miami SEO services, we believe AI will dominate these key areas in marketing in the incoming year:
Modern consumers are becoming increasingly conscious about how brands and companies are utilizing their information. For this reason, they want greater privacy protections and control over their data.
Earlier this year, Apple made a big move and released new privacy features that give iPhone users control over which app can access and track their data.
Google also announced its plan to eliminate support for third-party cookies by early 2022, which will make it incredibly difficult for marketers and advertisers to serve highly targeted ads to the right person.
This is where AI comes in. Using first-party data, companies can still achieve personalization and consumer targeting without invading user privacy.
Right now, AI is already being used to make automated reports on website analytics, keyword recommendations for better organic ranking, and even digital advertising optimizations.
76% of companies that use AI to automate their marketing experience ROI within a year.
If your business relies heavily on online ads to generate leads and make sales, then you’ll need AI.
However, if you don’t have the time, knowledge, or budget to invest in AI software, you can tap into Miami SEO services instead to help you boost your ranking in search results and deliver highly targeted ads to your ideal customers without tracking them.
Since the beginning of the COVID-19 outbreak, the daily time users spend consuming content online has doubled from an average of three hours and 17 minutes to an average of six hours and 59 minutes.
People’s growing demand for online content has made content-based marketing the primary form of marketing across various industries.
However, developing unique and highly-valuable content that your target audience will love is no walk in the park. Fortunately, AI can lend you a helping hand!
You can use AI-powered tools to help you figure out what types of content your customers and prospects are most responsive to and the most efficient ways you can disseminate your content to them.
You can also use an AI-powered headline generation algorithm to find the right headlines for your emails that can increase your email open rates, develop the right titles for your blog posts for a higher share rate in social media, and many more.
This 2022, new developments in AI will allow machines to deal with the entire content generation process - from generating images to creating copy it knows your audience will like. In other words, you can serve hyper-personalized content to your customers and prospects.
Based on the information you feed your AI, the machine can come up with a personalized copy that goes beyond mentioning your customers' names - it can also provide the relevant information woven into your marketing messages.
This can take personalization on a whole new level!
Right now, AI is already being used to determine what stage of the buying process a customer is at, and serve the right content to move them down the sales funnel.
For example, if AI detects that a previous visitor on your site is “window shopping” by comparing prices and looking at different options available on the web, it can serve content designed to drive them back to your site. If it detects that a prospect is ready to buy, it can serve limited-time offer promotions to urge them to take action right away.
In 2020, the influencer marketing business was worth around $9 billion. This 2022, the influencer market is expected to reach a whopping $15 billion and is estimated to continue growing at a steady rate in the incoming years.
This proves that influencers are some of the most successful content engines in this social media age. In fact, almost half of the marketers worldwide say that they spend more than 20% of their budget on influencer content and find the investment very fruitful.
In 2022, we can expect the adoption of AI in influencer marketing - everything from assessing millions of influencer content and finding the right influencer for your business to performance influencer marketing.
In case you didn’t know, performance influencer marketing is a marketing model in which you only pay for the conversions and sales your partner influencer produces. This model enables you to track influencer marketing metrics and analytics, which is good for your ROI.
An influencer’s tight connection with their audience and the abundance of content they have on the web offers brands and businesses huge potential to appeal to new audiences.
With the help of AI, you can identify the best influencers for your campaigns and accurately predict how many conversions each one of them can produce. You’ll be able to set the right budget and optimize your influencer campaigns, ensuring a higher ROI.
Voice search and virtual assistants continue to gain popularity as more and more people prefer to shop online and without the need to talk to a human to find what they want anytime they want.
It is expected that 55% of households in America will own a smart speaker device by 2022. This will drive the market value of voice search shopping to an estimated amount of $40 billion, while the virtual assistant market is predicted to be worth around $4 billion by 2022.
Chances are, your business already uses virtual assistance or "chatbots" to automate customer service needs on your website, social media channels, email marketing, and other platforms.
If you’re not, now is the best time to start adopting this relatively new technology in customer service. AI-powered chatbots can help you do the following:
This 2022, you should optimize your website for voice search to make sure that your business appears in front of potential customers right when they need you. If you’re looking for professional assistance optimizing for search, don't hesitate to reach out to a company that specializes in Miami SEO services.
Now that things are starting to get back to normal and people are more open to gathering physically again, marketers are faced with a dilemma: Should they conduct events on physical locations or should they stay virtual to cater to those who enjoy attending live events from the comfort of their own homes?
As your go-to agency that offers SEO services in Miami, we believe that going hybrid is the key.
As we all know, virtual events aren't there to generate revenue, but they’re there to help you build a strong, lasting relationship with your audience. Going hybrid gives you the opportunity to appease those who want to attend virtually and those who want to join live.
AI is one of the ingredients for creating top-notch, successful events. By using AR or VR to create an immersive experience for those who wish to attend your events virtually, you can provide a one-of-a-kind experience they won’t forget.
Using AI-enabled event platforms also helps you achieve the following:
For those who want to attend your event live, AI can empower event participants to have a better experience through the following:
With artificial intelligence, you can build highly-targeted and personalized experiences for each of your customers, which plays a significant role in driving revenue growth.
However, we believe that human intelligence remains to be a vital component in understanding certain combinations of consumer behaviors. Therefore, as your go-to Miami SEO services company, we suggest that you customize your marketing approach this 2022 and combine AI with human intelligence to be successful.
In short, don't rely everything on automation.
At Digital Resource, we believe in using AI to strengthen our ability to help small businesses achieve success through effective digital marketing. If you need professional assistance with automating your digital marketing efforts and serving highly targeted ads without invading user privacy, we can help!
Contact us today to know how we can add value to your company!