By now, you’re probably aware of how Google constantly updates its search ranking algorithm.
If you’re wondering why, well, it’s to improve its search engine performance and offer a better search experience to its users. As great as it sounds, it can also be a headache to website owners, SEO professionals, and digital marketers alike. Every update has an impact on their site rankings, affecting their traffic in a not-so-positive way.
As an experienced Florida SEO company, we know how frustrating it is to have to keep up with Google’s latest updates. Imagine ranking on the first page one day, and the next day, you find your website on page three. Can’t get more discouraging than that, huh?
However, don’t give up just yet. What if we told you that there’s actually a cheat sheet for that? That’s right, you can beat Google’s algorithm and retain a solid ranking.
That’s what this article’s all about. But before we can dive into these life-saving hacks, let’s have a quick run-through of Google’s ranking factors or at least those we know of.
Are you ready to boost your page rankings and stay a step ahead of Google’s algorithm? These tips should do the trick!
Sometimes, a good user experience is all it takes to get you to the top of Google’s search engine results page. Google has always been transparent about its desire to improve user experience, and so should you.
Things like site navigation, click-through rates (CTR), and page load speed can make a massive difference in improving your rankings.
To enhance your site navigation, you’ll need to streamline website menus and create a site map. Take time to check whether all of your navigation links are working.
One of the easiest ways to improve load speed is by optimizing your images. Another is by deactivating the plugins you’re no longer using. Such simple actions can impact your page speed.
Coming up with catchy titles and meta descriptions can improve your CTR, though you have to make sure that they’re in sync with the content of your page. Creating quality and compelling content will keep your audience coming back for more, which brings us to the next pro-tip…….
As the name implies, 10x Content is content that’s at least 10 times better than the best result you see when you’re searching for the keyword or phrase.
What’s great about it is that such content has higher chances of ranking well on Google for a given keyword. 10x Content may also receive more social shares and links compared to regular content.
So, what does it take to create a piece of 10x Content? Here are the criteria:
As soon as Google sees these qualities on your page, expect to show up on the first page when users are searching for your target keywords.
Take a careful look at your backlink portfolio. Does it contain many spammy or toxic links, or perhaps links that stem from negative SEO? If so, it’s time to clean them up.
Use Google Webmaster Tools to identify and categorize bad links. That way, Google won’t hit you with a manual or algorithmic unnatural link penalty.
You might also want to reach out to the owners of the websites that house these links, and you can use programs like URL Profiler for that. Don’t forget to document your efforts as you go along.
Another thing our Florida SEO experts have noticed is that Google search algorithms would always prioritize quality backlinks in terms of authoritativeness. However, you can only rely on top websites for these links.
Your best bet is to create outstanding content that addresses the concerns or questions of your target audience. Creating and promoting infographics on trending topics will also work. Just be sure that you include reliable data and keep the visuals as attractive as possible.
Once you’re satisfied with your work and are seeing many visitors, that’s the time you reach out to sites with fairly good authority that might be interested to share your content.
What’s more, well-written content can even fetch some quality backlinks for you.
As previously mentioned, mobile-friendliness is a major Google ranking algorithm. If you haven’t optimized your website for mobile yet, there’s still time to make changes before you hurt your ranking.
The first thing you need to do is to design a responsive website. This means that key elements such as formatting, text size, and link will be automatically converted when your site is viewed on a mobile device.
Additionally, a “mobile-friendly” tag underneath applicable SERP listings will significantly influence which sites Google users want to visit. No doubt, people who are on their phones will be clicking on the link with the tag.
While it might be tempting to stuff your content with as many keywords as you want, that’s not exactly the way to do it if you aim to please Google.
In 2019, Google rolled out an update that uses a deep learning algorithm called BERT, or Bidirectional Encoder Representations from Transformers.
The algorithm intends to have a better understanding of natural language and intent of phrases, instead of focusing on specific keywords. It ranks relevant content better, as opposed to content that’s filled with keywords to the extent that it’s no longer coherent.
In other words, Google bots are becoming to think like humans. And so, it’s time to ditch keyword stuffing and focus on creating the best content you can ever create.
AdWords has always been a primary way companies have arranged for targeted pay-per-click advertising. Unfortunately, due to the competitive nature of keyword bidding, it has become increasingly expensive.
For this reason, you might want to consider cheaper alternative platforms that are just as, or even more, useful. Platforms such as StumbleUpon, Flipboard, or any niche site specific to your brand not only help cut advertising costs, but they can diversify audience reach too.
Whether it’s optimizing your website for mobile, creating a responsive web design, or providing quality authority backlinks, Digital Resource is your go-to for all things digital.
We’ll gladly help you outsmart Google and beat its algorithm every time it updates a new one! Contact us now to learn what else we can do to take your business to the next level!