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7 Thanksgiving Social Media Post Ideas For Small Businesses

Social Media Marketing

As the holiday season approaches, small businesses are searching for opportunities to build their brands and increase consumer recognition. What better way to do this than to share content about Thanksgiving on social media?

With 62% of Americans planning to celebrate Thanksgiving this year, Thanksgiving-themed posts can never go wrong. They are an excellent method for attracting attention and establishing the relevance of your brand among your target audience.

The following is a list of Thanksgiving social media post ideas for small businesses compiled by the leading Florida internet marketing company:

1. Say Thank You

Express your gratitude for your clients. Don't forget that they are an essential part of your business and that their success is vital to your company's success. A social media post is a great way to show your appreciation.

That said, social media isn’t the only place to show appreciation. It would be ideal if you thanked them for purchasing your products or employing your services and allowing you to do work that you enjoy. Sending a holiday card with a thoughtful gift inside is a wonderful way to express gratitude.  

Whatever way you choose to express your gratitude to your customers, as long as the intent is present, they will undoubtedly appreciate your gesture.

2. Host A Giveaway

sample thanksgiving giveaway
Photo from Southern Shores

Thanksgiving is an opportunity to spend with family and express gratitude to those who have supported and assisted your small business over the previous year. By hosting a Facebook or an Instagram giveaway, you can show your love and appreciation to your followers.

Whether you have purchased something specifically to give away or are giving away one of your favorite products or services doesn't matter. It's the thought that counts.

By partnering with other small businesses and hosting a giveaway, you kill two birds with one stone! The first is that your network expands, and the second is that you gain access to a new demographic.

RELATED: How To Host An Instagram Giveaway?

Ask people to share your giveaway on social media or tag a few friends to spread the word. It doesn't matter how you do it, as long as you spread the love!

3. Organize A Donation Drive

The people who follow you are the ones who will purchase from you, share your content, and provide constructive feedback. Therefore, they are essential to the success of your business. Additionally, they can help you bring about positive change in the world.

If they cannot donate money or food, they can still help by volunteering their time. Consider donating to a worthy cause during the holiday shopping season, on a specific day, or throughout the season.

Just by shopping with you, your customers can make a difference. If you want your donation to mean more, choose a charity close to home. If your customers and clients know that the money they spend will help people in their community, they will be more likely to buy from you.

You could use the money from your charity event to do something nice for others during the week of Thanksgiving.

4. Launch A Social Media Challenge

During the Thanksgiving holiday, lots of people travel to be with their families. By making a TikTok or Instagram challenge, you can make them feel like they are not missing out on anything. This will help your company because it will involve your followers and customers more.

You can make the videos and photos more personalized by sharing them on social media platforms!

5. Offer A Seasonal Product or Service

Starbucks pumpkin spice latte
Photo from Clean Plates

One way to stand out from the competition during the holiday shopping season is to promote a unique product or service available only during Thanksgiving. It doesn't have to be anything major, but this is the perfect time to consider seasonal specials.

Let’s say you own a restaurant. You could come up with a novel Thanksgiving dish or drink to warm you up on the chilly days before winter sets in. In addition, you could introduce a product or service that fills a gap in the market.

Think about a special promotion you could run on social media just for this time of year.

Using social media to generate buzz about a brand-new offering is a smart move. By releasing teaser content in advance, you can pique your audience's interest and get them excited to learn more. That way, they'll be more likely to place an order when the new product is released or when it's time to restock.

6. Run A Poll

A poll on Instagram Stories where viewers can vote for their favorite option is a great way to engage your audience and get some quick feedback. Instagram users can "vote" for their preferred option by commenting with an emoji.

Here are some suggestions for engaging your social media followers on a more personal level:

  • What is the most popular Thanksgiving side dish?
  • How can you further improve your business?
  • Who else is looking forward to this weekend's game?

Invite people to participate and share their thoughts!

7. Create Discounts

sample thanksgiving sale
Photo from Venngage

Companies often use Black Friday and Cyber Monday to offer the best prices all year. They’re certainly busy days at Digital Resource, as we try to make sure all our clients have the ads and web support they need!

You can prepare by offering shoppers a discount, a one-time coupon, or even just a small freebie on Thanksgiving.

Create The Best Thanksgiving Social Media Campaigns

People need time to engage in what you're selling, but it doesn't take long for them to get bored or lose interest. To increase conversions, you need good product images, design elements, and layout.

So, if you want your Thanksgiving marketing campaign to be successful, you must ensure you have the right social media content. You can do this if you work with the best Internet marketing company in Florida.

At Digital Resource, we'll make social media content that gets your message to the people you want to hear it. Our tried-and-true social media marketing strategies can help your business grow by being tailored to your needs.

Contact us today for a free consultation.

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