As the holiday season approaches, small businesses are searching for opportunities to build their brands and increase consumer recognition. What better way to do this than to share engaging content about Thanksgiving on your social media channels?
With 62% of Americans planning to celebrate Thanksgiving this year, Thanksgiving-themed posts on various platforms can never go wrong. They are an excellent method for attracting attention and establishing the relevance of your brand among your target audience.
The following is a list of ideas for Thanksgiving social media posts compiled for small businesses by the leading Florida internet marketing company:
Express your gratitude for your clients. Don't forget that they are an essential part of your business and that their success is vital to your company's success. A social media post is a great way to show your appreciation.
That said, your social network isn’t the only place to show appreciation. It would be ideal if you thanked them for purchasing your products or employing your services and allowing you to do work that you enjoy. Sending a holiday card with a thoughtful gift inside is a wonderful way to express gratitude.
Whatever way you choose to express your gratitude to your customers, as long as the intent is present, they will undoubtedly appreciate your gesture.
Photo from Southern Shores
Thanksgiving is an opportunity to spend with family and express gratitude to those who have supported and assisted your small business over the previous year. By hosting a Facebook or an Instagram giveaway, you can show your love and appreciation to your followers.
Whether you have purchased something specifically to give away or are giving away one of your best-selling products or services doesn't matter. It's the thought that counts. Besides, who doesn't love receiving free stuff from a brand they support?
By partnering with other small businesses and hosting a social media giveaway, you kill two birds with one stone! The first is that your network expands with more engagement, and the second is that you gain access to a new demographic.
RELATED: How To Host An Instagram Giveaway?
Ask people to share your giveaway on social media or tag a few friends to spread the word. It doesn't matter how you do it, as long as you spread the love!
Hosting a donation drive is one of the most effective social media post ideas for small business owners who want to show a more human side.
The people who follow you on your social media networks are the ones who will purchase from you, share your content, and provide constructive feedback. Therefore, they are essential to the success of your business. Additionally, they can help you bring about positive change in the world.
If they cannot donate money or food, they can still help by volunteering their time. Consider donating to a worthy cause during the holiday shopping season, on a specific day, or throughout the season.
Just by shopping with you, your customers can make a difference. If you want your donation to mean more, choose a charity close to home. If your customers and clients know that the money they spend will help people in their community, they will be more likely to buy from you.
You could use the money from your charity event to do something nice for others during the week of Thanksgiving.
During the Thanksgiving holiday, lots of people travel to be with their families. By making a TikTok or Instagram challenge, you can make them feel like they are not missing out on anything. This will help your company because it will involve your followers and customers more.
You can even make the videos and photos more personalized by sharing them on social media platforms!
Photo from Clean Plates
One way to stand out from the competition during the holiday shopping season is to promote a unique product or service available only during Thanksgiving. It doesn't have to be anything major, but this is the perfect time to consider seasonal specials.
Let’s say you own a restaurant. You could come up with a novel Thanksgiving dish or drink to warm you up on the chilly days before winter sets in. In addition, you could introduce a product or service that fills a gap in the market.
Think about a special promotion you could run on social media just for this time of year.
Using social media to generate buzz about a brand-new offering is a smart move. By releasing teaser content in advance, you can pique your audience's interest and get them excited to learn more. That way, they'll be more likely to place an order when the new product is released or when it's time to restock.
A poll on Instagram Stories where viewers can vote for their favorite option is a great way to boost engagement and get some quick feedback. Instagram users can "vote" for their preferred option by commenting with an emoji.
Here are some suggestions to establish a more personal connection with your social media audience through polls:
Invite people to participate and share their thoughts!
Photo from Venngage
Companies often use Black Friday and Cyber Monday to offer the best prices all year. They’re certainly busy days at Digital Resource, as we try to make sure all our clients have the ads and web support they need!
You can prepare by offering shoppers a discount, a one-time coupon, or even just a small freebie on Thanksgiving. Your social channels should be an excellent platform for that.
Did you know that turkey wasn't on the menu during the first Thanksgiving celebration? Odds are, most of your social media followers don't, either!
So, why not get their attention by sharing lesser-known facts about the holiday as part of your social posts? Better yet, choose the most intriguing facts that will get them to repost on their own social accounts. Or, you can make a blog post that compiles all of these facts and share the link on every social media platform you're using.
People need time to engage in what you're selling, but it doesn't take long for them to get bored or lose interest. To increase conversions, you need good product images, eye-catching design elements, and fun content.
So, if you want your Thanksgiving marketing campaign to be successful, you must ensure you have the right social media content. You can do this if you work with the best Internet marketing company in Florida.
Our social team here at Digital Resource will make relevant content that gets your message to the people you want to hear it. And, they'll ensure that everything's working out well by checking on your social media analytics from time to time. Our tried-and-true social media marketing strategies can help your business grow by being tailored to your needs.
Contact us today for a free consultation.