Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth ranges from increasing brand awareness and reputation management, to higher conversion rates and sales. Not to mention that creating social media posts across a variety of platforms is a highly creative, content-driven tool that any business, large or small, can utilize to its advantage.
Social media marketing is a multi-faceted internet marketing tactic. It takes the pastime of social to a whole new level, for both your unique business persona and for your overall brand. Here are just a few reasons why your business needs social media:Social increases brand awareness. You can maximize your brand’s visibility with engaging content frames with your voice and message. Social media encourages and facilitates sharing and following, building trust with your target audience and fostering brand loyalty.Connect directly with your customer base. With a purposeful message and creative content, social media can be just as powerful as a face-to-face interaction. You can combine written copy with visual content to reach your customer base directly.Social proves to be a great customer service tool. By answering their questions and listening to customer feedback through social media comments and messages, you can gain marketplace insights on what your customer base truly wants, where their pain points are, and how you can better meet their needs.You can better manage brand reputation. Get behind a crisis with transparency and honesty to protect your brand’s reputation. Respond to reviews in the form of comments on your social platforms, good or bad. Try your best to give polite and professional solutions, not excuses. Arguing with angry customers online only reflects poorly on your business.Social benefits your SEO rankings. Social media increases visibility for your business because it boosts user web traffic, especially on mobile devices. It’s also helpful for off-page SEO tactics, like creating backlinks that point back to your website. Mentions, reposts, and backlinks from industry influencers are particularly impactful, and can serve to optimize your rankings on search engines.
There are certainly a lot of social media platforms to choose from. But which ones are right for your business?When it comes to growing your business, here are some key benefits of the most explosive social platforms:
Facebook has over 2 billion active users. It uniquely provides opportunities for paid ads campaigns to supplement your organic user traffic. You can utilize Facebook Messenger as a customer service tool to send and receive messages from your potential customers. Also, Facebook is a great tool for local SEO and local business owners, by building brand loyalty in your community.
Instagram was bought out by Facebook early in the game, but this means that Instagram ads have many of the same features and benefits as Facebook ads. At 1 billion users, Instagram is perhaps the best platform for spreading visual content like pictures and videos.
Twitter has over 330 million users. However, where it lacks in users (compared to Facebook and Instagram), it makes up for it in the platform’s ability to engage potential customers. Twitter uses engaging and enlightening posts that are also concise in order to convey a quotable message. When done effectively, these short but clever posts can pack quite a punch.
Like Facebook, YouTube has over 2 billion users. YouTube has been instrumental for video content marketing, and it’s proven to be an asset in generating user traffic, making conversions, generating leads, and raking in the sales. The platform is also owned by Google and employs its systems for advertising, so the process of creating, running, and optimizing YouTube ads is more efficient.
Don’t underestimate LinkedIn. At more than 300 million, it’s the ultimate network for business professionals. LinkedIn is a networking platform that spans across the scope of industries, and on a global scale. It’s also a great tool for acquiring new clients, partners and affiliates, and of course new employees.
So we’ve outlined the main social media platforms you should be using for your business. Now check out all the social media posts you can create and incorporate into your social media marketing plan!
The options are nearly endless when it comes to creating dynamic social media posts. If you’re interested in expanding your business with social media, but don’t know where to start, Digital Resource offers comprehensive social media marketing plans that increase your brand’s visibility and maximize your return on investment. Contact us today to get started!