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6 Hyper-Personalization Tips for Mobile Apps

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Are you looking to deliver customized experiences, develop authentic connections with users, and drive conversions in your mobile app?

If the answer is yes, then try integrating a strong personalization strategy into your mobile marketing system to enhance your digital marketing in Miami.

Personalization has gone beyond calling users by their first names over a push notification or sending them a coupon on their birthdays over email.  

Modern users now demand and expect end-to-end, tailor-made user experiences, from the moment they download your app. 66% of customers expect brands to understand their needs. 72% of people also say that they’ll only respond to personalized messaging. According to BusinessofApps, hyper-personalization also boosts app conversions by up to 250%.  

Whether you're trying to market, 1:1 personalization is important. But if you want to take things to the next level, hyper-personalization is key.  

What’s The Difference Between Personalized and Hyper-personalization?

Personalization is limited to using basic data to deliver a customized experience, such as the following:

  • Customer name
  • Gender
  • Location

An example of this is addressing your email list by their first names or sending app users a push notification to remind them about the items in their cart.  

Hyper-personalization, on the other hand, uses more detailed information about your customer to get a full view of their needs, behaviors, and interests. As a result, you can provide them with personalization that goes beyond addressing them by their first name.  

You can anticipate their needs, provide them with copy that they'll likely respond to, tailor product recommendations they'll appreciate, and more.

4 Types of Customer Data

  • Active geolocation
  • Browsing activity
  • Purchase history
  • Active times

Be transparent about collecting this information about your customers and what you will use it for. You’ll be surprised at the number of people willing to share their personal information in exchange for more personalized Miami digital marketing experiences.

5 Reasons Why Hyper-Personalization is Beneficial for Your Mobile App Marketing Strategy

Given how competitive the mobile app market is today, you need to find ways to make your product and services stand out from the competition.  

Personalization has long been used for digital marketing in Miami, but with AI and machine learning, you can take things up a notch and wow your customers through hyper-personalized marketing messages that are tailored for each of them.  

Here are the five major benefits of hyper-personalization:

  • Allows you to tailor your interactions with customers using AI-powered chatbots. You can answer queries quickly and provide customer service 24/7.  
  • Enables you to offer customized content on a more personal level, which leads to greater satisfaction and loyalty. Users no longer have to filter through masses of content that aren’t relevant to them.  
  • Generates higher click-through rates, conversion rates, and better ROI. 80% of consumers are more likely to buy from a retailer that offers tailored experiences.  
  • Helps you acquire new customers and keep your existing ones loyal by showing them ads for products they’ve already expressed an interest in.  
  • Allows you to reach many users with individually tailored messages, making it cost-effective and efficient.  
  • Gives you the ability to strengthen customer relationships and drive conversions through personalized product recommendations.
  • Helps you reduce the user churn rate.  

6 Different Ways You Can Use Hyper-Personalization To Provide a Memorable In-App Experience

1. Hyper- Personalized Product Offerings

Customize your offerings to each customer. You can use fun quizzes, introductory questionnaires, and post-purchase follow-up questions to get the information you need to make a personalized product recommendation or to customize future orders.  

There are many ways you can let customers personalize the products they buy from your apps, such as asking them about their goals, and preferences, allowing them to have control over materials used, shipping, and many more.  

Depending on your business and what your app is all about, give them the option to tailor your product offerings further according to their needs and what they want.  

2. Hyper-Personalized Product Recommendations

Stand out from your competitors by adding a personalized recommendation feature to your app.  

A great example of this is how Amazon uses hyper-personalization as a feature on its home page. It provides users with various purchase inspirations titled things like, “related to items you have recently viewed”, “inspired by your Wish List”, “get yourself a little something”, and more.  

We can also see this among popular streaming platforms like Hulu, Netflix, and Disney+. They offer personalized sections, like:

  • Top Picks for (customer name)
  • Because you watch (title of movies or series you recently watched)
  • What to watch tonight

3. Hyper-Personalized Digital Marketing Strategy in Miami

The easiest way to implement hyper-personalization in your marketing strategy and provide a hyper-personalized experience is through the following:

  • Obtain a deep understanding of who your customers are and what they need. Create buyer personas to help you achieve this.  
  • Use AI and machine learning to discover patterns and insights into your customers’ choices and behaviors.  
  • Offer personalized experiences through chatbots, email, and phone calls.  
  • Provide individualized offers to users based on their purchase history and browsing behaviors.  
  • Deliver customized content through customer segmentation.  
  • Customize search functions on your app.

4. Hyper-Personalized Advertisements

What better way to urge users to convert than showing them hyper-personalized ads on your app?

You can personalize your advertisement message by including a user's name, a past purchase, and other relevant information. It also helps to include contextual information to make your message feel more compelling for the user.  

A good example of this is including the updated stock status of the products on their wish list and showing content that changes based on the location of where the app is opened. You can also offer a one-time discount price for users who just downloaded your app for instant sales conversion.  

5. Hyper-Personalized App Landing Pages

Marketer creates a dedicated landing page for digital marketing mobile campaign in Miami

If you want to boost your app downloads, detail matters. Simply making calls-to-action more prominent can increase your conversions by almost 600%! Plus, adding reviews to your landing pages can boost conversion by another 35%.

Here are some app landing page elements you can hyper-personalize to maximize conversions:

  • Landing page headline. It’s the first thing people see on your app. 9 out of 10 people who read your headline will also read your call to action. Make sure each headline intrigues users and convinces them to stay.
  • CTA button. Your CTAs should point a user to buy, convert, or take action.
  • Social proof. Showcase your app's trustworthiness through social proof such as awards and recognition, the total number of downloads, and the total number of active users.  
  • Concise copy. Your copy should satisfy the user that has landed on your app landing page.  
  • High-quality visuals. Make your landing page stand out with high-quality, relevant images that enhance the point your copy makes.

6. Hyper-Personalized Pricing and Promotions

Dynamic pricing is a pricing strategy that uses various pricing instead of fixed ones. Depending on who you're selling to and the location you're selling at, you can sell the same product at different prices.  

Through customer data, you can play with dynamic pricing and offer prices that a specific group of customers are most likely to buy your product at.  

There are different types of dynamic pricing:

  • Segmented pricing: When you set different prices for the same product based on customer data. An example of this is pricing a product cheaper if a student buys it because they're less likely to make money.  
  • Time-based pricing: This is when you determine the price of a product or service depending on the time of the month, year, or season. An example of this is flight or train tickets. They tend to be more expensive during the holidays because people are more likely to travel during this time.
  • Peak pricing: Relies on market data to determine the price. When demand is high, the price also tends to be high.  
  • Penetration pricing: Typically used by companies that just entered the market and are introducing a new product or service for a special price. The price is meant to get higher as a product gets more popular among consumers.  
  • Competitive pricing: This is when you set your price according to market and competitor prices.  
  • Bulk pricing: When you offer your products or service at a lower price if they buy in bulk.  

Take Your Mobile App to The Next Level Through Hyper-Personalization!

There are different ways you can inject personalization into your app and digital marketing strategy in Miami. You can use hyper-personalization in the form of chatbots, product recommendations, dynamic pricing, customized ads, tailored content, and more.

At Digital Resource, our digital marketing specialists and hyper-personalization experts will work with you to create a custom marketing strategy to help your mobile app gain traction in the market and get the attention it deserves.  

Do you want to get more people to download your mobile app? Contact us today to know how we can make it possible for you!

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