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5 Tips To Get Social Media Leads For Your Flooring Business

Social Media Marketing

Many companies fail to recognize the potential impact of social media on their sales. As a result, they become unaware that many people are turning to the internet and online reviews to find the best flooring contractor.

Posting status updates and photos is no longer enough. A flooring company's social media page should include reviews, videos, and interactive content⁠. 

With the help of social media, flooring companies can generate leads, expand their fan base, and close more deals.

So, if you're looking for new ways to generate leads for your flooring business, you've come to the right place. Here are five pointers from our SEO for flooring companies experts to help you get there:

1. Create Your Business Profile On Multiple Platforms

business profile on social media

Most business owners only have a Facebook account that they rarely use. Some don’t even have that!

This is problematic because a single platform restricts the types of mediums you can use and the audiences you can reach.

A few good options for your flooring business include:

  • Instagram: This platform is ideal for showcasing new products or services.
  • Twitter: This platform is perfect for sending short, sweet, and simple messages with links.
  • Pinterest: This platform is excellent for showing customers how to creatively incorporate flooring into their decor.
  • YouTube: This platform is ideal for longer video content.
  • LinkedIn: This platform is suitable for networking with other flooring businesses.

Managing multiple social media accounts as a solopreneur is challenging. Three is a good starting point, but more is better!

2. Post Consistent, High-Quality, And Engaging Content

One of the many factors determining your flooring business's growth and success is consistency in brand messaging. Big brands understand how to portray their brand at every customer touchpoint consistently.

The same logic holds true for content marketing: your content must have a distinct voice, style, and pitch across all distribution channels.

Consistent content establishes your credibility and builds trust, eventually sparking interest in contacting your company.

Here are some tips for creating consistent, high-quality, and engaging content:

  • Know your search intent: Before you begin creating content, you must first understand how people will find it and the next step you want them to take. Do you want to sell a product or a service? Do you want to build your email list?
  • Use proper formatting for readability of text content: The way you format your content significantly impacts its overall performance. Because people skim through articles, headings and subheadings, lists, and small blocks of text separated by white space are easy to digest.
  • Follow the trend and compile a list of content ideas: The topics you choose for your posts or videos should interest your intended audience. Check out what's popular in the news or what your competitors are doing with their content.

It's undeniable that you have to consistently focus on quality to get more leads and stand out from the avalanche of content being made every day.

3. Ask Your Clients To Review You On Social Media

client reviews

Consumers care more about reviews than they do about a whole website. One or even half a star could be the only thing that sets you apart from your competitors. For flooring companies, customer reviews are local SEO's most critical ranking factor.

But you need to ask your customers for reviews. This can feel awkward or self-serving, but most people like to share their thoughts; they just need a little push.

You can use any social media platform to solicit reviews, but Facebook is the best choice due to its prominence as a review resource.

RELATED: How to Get Facebook Reviews for Your Business Page (10+ Easy Ways)

Don't be shy about asking. A BrightLocal study showed that 76 percent of people who are asked to leave reviews actually do so. In addition, a 1.5-point increase in your review star rating could result in 13,000 additional leads.

4. Respond To Inquiries ASAP

Responding to inquiries as quickly as possible is critical if you want to generate as many leads as possible.

According to Hubspot, nearly two-thirds of buyers expect a response within 10 minutes. Responding to an inquiry within a minute can increase lead conversions by up to 391%.

You can gain an advantage over your competitors by responding quickly and providing estimates as soon as possible.

Do the following to impress potential customers:

  • Make sure to submit a thorough floor estimate that meets the customer's requirements as soon as possible.
  • Improve the customer experience by tailoring your products and services to their specific wants and needs.
  • If a client decides to work with you, show them exactly where their money will go before signing a contract.

So, from now on, don't leave a message inquiry or comment unanswered for more than a minute!

5. Advertise On Social Media

social media advertising

Due to the algorithms that run behind the scenes of the most popular social media sites, organic social media traffic can take days or even weeks to build up. If your campaign is short, that time can cost you visibility and leads.

With paid social media, you can give your campaign an extra boost and get it going faster than you can with organic posts.

You'll keep getting views, traffic, and engagement for as long as your credit card will let you, and you'll be able to show your ads to the same people again and again at a rate you can control.

Each paid social media platform has features that make it stand out from the rest:

  • Facebook Targeted Ads: Facebook has the most powerful ad platform. This feature works on a bidding system, a way to buy ads in which advertisers bid on many ads based on who they want to reach.
  • Twitter Geo-Location Targeting: Advertisers can target their campaigns to specific regions, cities, or postal codes within a specific geographic region.
  • Instagram Ads: A business profile is required to run ads on Instagram, as this allows you to set up an e-commerce store directly on the app. Since Facebook owns Instagram, you can run ads on both platforms simultaneously.
RELATED: The Ultimate Guide to Paid Social Advertising [2022 Update]

If you're just getting started with paid advertising, don't forget that more is better. The more money you spend on paid advertising, the more people you can reach and the more leads you can generate for your flooring company.

Because of this, flooring company SEO professionals are the best people to entrust with your paid advertising strategies.

Get More Social Media Leads for Your Floor Business

For flooring companies, social media is a great way to expand their reach, generate leads, and increase sales. To get the most out of it, you must constantly publish informative posts with relevant information and keep in touch with your followers.

However, we can assist you if you're having trouble juggling your social media strategy and flooring business operations.

At Digital Resource, we offer lead generation services that will help you acquire more customers and convert them into sales.

Contact us today for a free consultation.

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