It’s no secret that Apple is the top-selling brand when it comes to phones, tablets, and other accessories. Apple Inc. sold 230 million iPhones, 71 million iPads, and 20 million Mac and MacBook units in 2020. Of course, it was quite a journey to get there.
Apple traces its humble beginnings in 1976 to two Steves: Steve Jobs and Steve Wozniak, who dreamed of making computers small enough for people to have in their homes or offices.
Years later, who would have thought that what started in Jobs' garage would become one of the world's most iconic brands and manufacturers for computers, tablets, smartphones, software, and accessories?
There are many factors contributing to Apple’s success, but since we’re a trusted internet marketing company in Miami, we wanted to zero in on the marketing lessons you could learn from Apple’s story.
A great visual design is one of customers' top priorities when looking for a smartphone or computer. While other competitors believe that intricacy and a loud design attract clients, Apple proved otherwise.
Its products are made to be clean, basic, and uncomplicated, rather than flashy. Clean and basic lines are employed throughout, from the logo to the shape, button design, color selections, and fonts.
Apple also carries out this way of life with its product packaging, which is simple and straightforward.
The whole aesthetic is distinct, a memorable expression of Steve Jobs’s discovery of Buddhism. This aesthetic helped it stick in users’ minds, helping Apple attain its current market dominance.
Assess your current brand design or presentation. Is there a need to look lavish, or would you attract more customers with a minimalistic design?
According to the Global Banking and Finance Review, 71% of consumers said it was very or somewhat important that they recognize a brand before they make a purchase. Meanwhile, 82% of investors believe that name recognition is an essential factor to consider when making investment decisions.
This begs the question: what does Apple’s brand mean to consumers?
Having an Apple device is like a status symbol. For these Apple users, it speaks to their personality.
According to The Strategy Watch, 1/3 of Apple users had a family income of $100,000 or more. Furthermore, a user's average individual income is roughly $98,000, much higher than typical device owner demographics.
Finding the right demographic can fuel profits: Apple Insider reports that U.S. iPhone users spent an average of $138 on apps alone in 2020.
The company considers customer profiles and buying capacity. These Apple products do not come at low prices, but the corporation does not need to compete with other companies.
As a business owner, you must consider the needs of your audience as you’re developing your marketing strategy. It's essential for you to establish your brand. Once you do, customers will be prepared to pay whatever price you set.
If you have time on your hands, visit Apple's YouTube Channel. Binge-watch their product promotion videos and figure out the commonality among their videos.
While other companies strive to sell by convincing, Apple tells a story. Apple stirs the inner curiosity and desire of the clients compelling them to act and satisfy their needs. It suggests a narrative and a “why” to which people can relate.
The stories they create are powerful and leave a lasting impact on their audience. As Forbes puts it, brand storytelling is no longer nice to have. It is a need to have.
Another strategy that sets Apple apart from other businesses of similar products is its unique value proposition.
A unique value proposition (UVP), sometimes known as a unique selling proposition (USP), is a succinct, to-the-point statement regarding the advantages you provide to clients.
Apple's UVP is that it offers a unique experience to its users. To appreciate the product, you have to experience its features even from the moment you purchase and unbox it. It makes you want to dive in and buy the product because you feel the need for it.
Being around for decades, Apple has made a name for itself. This wouldn't have been possible without the help of reviews, ratings, and testimonials from the users. Customer satisfaction or frustration is translated by its users into reviews and testimonials.
Reviews are not always good, in any case. Without a doubt, Apple must have encountered negative ones. However, with Apple constantly innovating and updating its products and services, it seems to have gained the populace's trust.
With an 82% customer satisfaction rating for Mac and iPad users, Apple remains on top in terms of the customer satisfaction survey by the American Customer Satisfaction Index in 2020.
Because the company has built this strong customer loyalty through their quality products and services, they could leverage the positive reviews to further promote the products in the market without doing so much.
As a business owner, this would probably help you save a massive amount in terms of marketing. The product itself and the customer experience will do the work for you.
Apple has been around for decades, which means that it’s met its fair share of challenges while struggling to help the two Steves realize their vision.
These determined and visionary founders figured that the only way is up. Hence, they formulated strategies that cemented Apple's name on the market.
What about you? What is your marketing strategy? Do you need help to make your brand the next Apple?
Digital Resource, a trusted internet marketing company in Miami, specializes in providing services such as digital marketing, social media advertising, and SEO optimization. We are delighted to help you grow your business and increase your brand awareness, reputation, and visibility.
Contact us today for a free consultation. Let us talk about the best marketing strategies that can help you take your business to the next level.