Pop-ups can indeed be annoying, invasive, and distracting.
For some reason, though, marketers love them.
Why? Because the average popup conversion rate is 11.09%, which means they work!
Contrary to popular belief, pop-ups don't have to be annoying as long as you use them correctly. When your pop-ups are appealing to your web visitors and enhance their experience, they can be incredibly effective at attracting leads, driving conversions, and growing your email list.
Depending on your goal, there are various types of pop-ups you can incorporate into your website design in Miami. In this article, we will discuss the five effective ways you can use these different pop-ups on your site.
But before we jump into that, let’s first discuss what pop-ups on websites are.
Pop-ups on a website design in Miami are graphical overlays that suddenly appear in view, usually after a user takes a certain action or is on the site for a specific amount of time.
Marketers primarily use popups to promote offers, notify users of any important announcement, and generate email addresses. However, you can use pop-ups for many reasons, including the following:
Pop-ups work best when you activate them the moment a visitor takes a specific action, like clicking on a certain link or image.
They allow you to present relevant information, like promos or special announcements, which users can’t miss. Click pop-ups are the perfect type of pop-ups for this because they’re the least intrusive.
For example, you can place a banner at the bottom of your product pages, promoting a special offer or coupon. Connect the click pop-up code to the banner, so the pop-up appears when a visitor clicks on the image. Doing this instead of sending your visitors to a lead generation landing page allows them to access what they want faster.
Speeding up the process encourages your visitors to make a decision fast, which lessens the possibility of bouncing off from your page.
Timed pop-ups appear in front of website visitors after they’ve been on the site or page for a specific period.
Timed pop-ups are nice because you're only showing your lead-generating offer to people who are most likely interested in what you have to offer. If someone bounces off from your site within five seconds after landing, chances are they're not interested in buying.
You can set your timed pop-ups at a few increments, like 10 seconds, 30, and 60 seconds. However, it’s best to test the time that works best for your audience.
Timing is very crucial to succeed with timed pop-ups. Otherwise, you might end up disrupting the user experience or showing your pop-up only after the visitor has left. It’s best to check your Google Analytics to see the average time your visitors are spending on your page.
If you want to use time pop-ups, here are some reminders to keep in mind:
Scroll pop-ups allow you to present a lead-generation strategy only if a visitor scrolls through a certain percentage of your page.
This enables you to determine if a user is invested in your content before showing a promotion. Someone who scrolled through 70% of your content is likely interested in your products and services.
Frequency also matters in determining the effectiveness of your pop-ups. Showing your pop-up lead generation promo too often can cause fatigue. It’s best to set them to appear three times per week per unique visitor for the best results.
Entry pop-ups appear as soon as a visitor lands on your site or landing page, which blocks them from seeing the page until they’ve engaged with the pop-up.
This means that entry pop-ups appear in front of your visitors even before they've seen your website design in Miami and its content. It may sound very intrusive but it can actually be very effective as long as you use them right.
It’s important to pay attention to your bounce rate to determine if this is something you should implement on your website design in Miami.
Here’s an idea to make sure your entry pop-ups are effective:
Exit intent pop-ups calculate when a visitor on your landing page or blog is planning to bounce or exit. It uses mouse-tracking to measure the direction of a visitor’s cursor and velocity. This helps determine if a user is about to close a tab, hit back, or open another one.
Exit pop-ups work in interrupting visitors from exiting your page and convincing them to take action because of the following reasons:
Exit pop-ups work very well on landing pages, commercial websites, and online stores. In fact, using one can help boost your abandoned cart rates and increase your revenue by 20%-30%.
Here are some tips to ensure your exit pop-ups work:
Although it’s true that not everyone is a big fan of pop-ups, it’s still important that you give it a try. You’re going to miss out on a lot of potential leads if you don’t.
Just make sure to use them correctly and optimize for best practices so they enhance the user experience instead of interrupting it.
At Digital Resource, our digital marketing specialists and website designers in Miami will work together to make sure the pop-ups on your site generate results and help you achieve business goals.
Is your pop-up conversion rate below the average of 11.09%? Don’t worry! We got you. Contact us today to know how we can help.