It’s more than halfway through the year, yet you’re still not getting the number of leads you set yourself to achieve.
Despite all the blog posts you’re written for the past seven months, being active on social media, and optimizing your SEO for West Palm Beach, there’s just no improvement.
What could be the problem?
Well, to be honest, if the topics you write about don’t have search traffic potential, then only a few visitors will be going to your page - no matter how many blog posts you publish each month.
And, even if you’re active on social media 24/7, you still won’t be able to get as much inquiry as you were expecting if your posts are incoherent with each other or you’re not offering the right deals to your target audience.
You might have thought of endless options to drive traffic to your website, but if you’re not doing them right, you won’t be seeing the results you were hoping to get.
But hey, it’s never too late to turn things around! You still have time to generate more traffic and get more leads before the year ends.
In this article, we will share with you five surefire ways you can drive more traffic to your website, and how to do them the right way.
Plus, if you stick around, we’ll be sharing with you a bonus tip that is proven and guaranteed to work well not just in driving traffic, but also in helping you get the leads you need.
Without further ado, let’s get started!
Here’s what you can expect from this blog post:
Without a doubt, SEO is a powerful tool that can bring more traffic to your site. As long as you rank well in Google, you’ll continue to generate organic traffic consistently and for the long term.
To help you rank high on Google, you need to write about topics your target audience is actually searching for.
So, how do you know which topics have a search traffic potential?
1. Use Ahrefs Keywords Explorer
To find out if a topic you want to discuss in your blog post has a strong search traffic potential, simply enter a few relevant words or a phrase into Ahrefs Keywords Explorer.
The tool will then show you thousands of keyword ideas that people are using during search and provide you each of their traffic potentials.
What’s even more amazing is that you can filter the list based on two metrics:
Search Volume: how many times a keyword is searched for in Google every month in a specific country.
Keyword Difficulty: how difficult it is to rank for a specific keyword, expressed as a numerical value between zero and a hundred.
When choosing a keyword to use in your content, you want to go for those that are high-volume, low-competition keywords because they tend to generate visitors who more likely going to turn into leads.
2. Use Content Explorer
Content Explorer is a searchable database of over a billion web pages which you can use to discover and analyze top-performing content in your industry.
Now, to find topics that have strong search potential yet are easy to rank for, search for a general topic and then apply two filters:
This will help you generate a list of related pages that have a lot of organic traffic but have a few or no backlinks.
Another surefire way to drive more traffic to your website is to promote your content in online communities where your target audience is most likely members. This could be anywhere from Facebook or LinkedIn Groups, to specific local branded online community platforms.
The point is, you want to engage the members of these online communities, who could potentially become your future customers, by sharing your content on these platforms and letting them know you exist.
You also want to be active by responding to their comments, suggestions, and questions they may have about your products and whatnot.
For example, if you’re selling quartz and granite countertops, then you can share your content with local online communities that cover the topics of home renovation, kitchen design, and DIY home projects. Sharing informational content, hacks, and useful tips will encourage members to click on your content, visit your website, and most likely consider buying from you.
So, go ahead and explore the different communities online, whether it’s a local group or a community consisting of members from places in the US where you can establish trust and engage potential customers.
Creating fun quizzes and promoting them on Facebook is another way to drive more traffic to your site and convert visitors.
You might think this tactic is outdated and is no longer effective, but the truth is, they still have the potential to go viral, especially when placed on the right platform. Besides that, there are many ways you can conduct quizzes, such as through Instagram stories or on TikTok.
According to BuzzFeed, the company was able to drive about three million engagements in March 2017 from their 50 most engaging quizzes. If you do the math, that’s about 60,000 engagements per quiz!
70% of marketers also agree that interactive content, like online quizzes, is effective at converting site visitors. This proves that people love to learn more about themselves enough to convert and sharing this information with others.
If you can somehow create a quiz that relates your products or services to different types of personalities your target audience may have, you should give it a try. We’re pretty sure a lot of people are curious about what their countertop says about their personality!
When you write for other authority blogs in your industry, you’re usually allowed to link back to your site. This means you also get the chance to drive the people who usually visit these blogs to your website. Mind you, these sites usually get a LOT of traffic.
Backlinks are also great at strengthening your SEO in West Palm Beach. The more quality external sites that link to your site, the more Google thinks that you’re trustworthy and relevant to the clickable words, and the better you’ll rank.
However, the biggest challenge with guest blogging is finding sites that welcome guest posts.
So, to make things easier, we’ll share a hack: Use Ahref’s Content Explorer to find websites that have written about a particular subject matter before. Reach out to these sites and ask if they’re accepting guest posts. We’re pretty confident they’ll be interested in a guest post.
Did you know that 80% of your organic traffic most like comes from your older posts?
Then again, older posts that are no longer evergreen in the eyes of Google will no longer rank well in search results. In short, it will stop generating organic traffic to your site.
To make sure they remain useful in terms of providing valuable information to users and in generating traffic to your site, you need to update them.
You might have to re-do everything and start from scratch, but this isn’t always the case. Sometimes, your blog posts just need a little tweaking.
What you need to do first is to find out which of your older blog posts no longer rank well on Google and then find out why your rankings have dropped for these posts.
To do this, check the search to see what the top-ranking results have that you don’t. It could be because certain parts of your content - like stats, links, or year in the title - are already outdated.
Perform a competitor analysis to find out what your strongest competitor’s main traffic sources are. The logic behind this tactic is that if it works for your competitors, then it’ll most likely work for you too.
You can use the Alexa tool to make your life easier. Simply type in your competitor’s website and then go to “upstream sites”.
The page will show you a list of websites that were visited right before landing on your competitor’s page. You can use the information to identify which marketing channels you should focus on or prioritize.
For example, if you notice that Facebook is the top website people usually visit before getting to your competitor’s page, then you should consider optimizing your Facebook marketing tactics, and maybe even invest in Facebooks Ads.
Or, if it’s a niche vlogger, then you should consider reaching out to that blogger and collaborate with them. You might even want to sponsor one of their videos.
They say that website traffic is a vanity metric, but generating traffic to your site is the first step towards getting more leads and converting them into paying customers. So, go ahead and use the five SEO West Palm Beach tips we’ve shared above and watch your number of visitors increase.
However, it’s not enough to just drive traffic to your site. At the end of the day, if you can’t convert them into customers, all your efforts will go to waste.
At Digital Resource, our team of digital marketing experts can help you build a strategy that will not only drive traffic to your site, but also get them to take action and turn into your loyal customers.
We’ve done it for hundreds of other companies in West Palm Beach, so there’s no reason it can’t happen to you too. Check out our client testimonials to get an idea of the value we bring to your business.