We spend a lot of time here at DR thinking about marketing and discussing it with other experts in the field. However, it's not just professional marketers who think about these concepts.
There are all kinds of people who develop a keen understanding of the market, working hard to appeal to its ever-shifting interests. Taylor Swift is a great example here.
The singer/songwriter's massive hits, such as "Shake It Off," "Love Story," and "Blank Space," have garnered her a slew of awards and sold-out tours—cementing her reputation in the music industry.
And, to celebrate the release of Swift's new album "Midnights," our Miami digital marketing experts have compiled a list of marketing strategies that the singer may have used to help her career grow.
Read on to find out how you can implement Swift's customer-focused marketing strategies in your business.
Early in her career, Swift shared content on the social networking website Myspace. She engaged with her audience in ways that went beyond simply posting updates. This helped her build a following beyond the confines of the platform itself.
Through regular communication with her fans, the artist who was recently named "Artist of the Decade" was able to build a strong reputation (pun intended) for herself.
Swift evolved into an endearing and charming country singer, which made people gravitate toward her. This persona she created played a significant role in her branding.
Pro Tip: Swift's success shows that branding can influence consumer habits. She built her personal brand by consistently satisfying her devoted following. But be patient; developing your company's brand takes time. If you want to keep your audience, keep doing what you've been doing and, if necessary, inform them of any changes.
If there's one thing that Swift is remarkable at, it's knowing exactly whom she's writing for. She has maintained her following despite the passage of time because she is familiar with the challenges faced by her diverse audience.
Successful companies always pay close attention to who and where their customers are. In Swift's case, her familiarity with her core fan base allows her to appeal to them and thus maintain her popularity consistently.
In fact, because she values her audience, she took full advantage of TikTok. She established a strong presence on the platform where most of her viewers are.
Pro Tip: By narrowing your market, you can learn more about your target audience's pain points. This will allow you to learn their language and customs. When you combine these elements, you will be able to create content that is tailored to the needs of your target audience.
Marketers have attempted to use stories to establish a more personal connection with their target audience. The "Fearless" singer's success, particularly in songwriting, can be attributed mainly to the effectiveness of story-based marketing strategies.
Marketing your business is a lot like buying into Taylor Swift's story, which is why listening to her music is so enjoyable. This strategy was on full display when she released her eighth studio album, "Folklore."
RELATED: Taylor Swift's Teenage Love Triangle Songs On Folklore Explained
The first single from the album, "Cardigan," was released simultaneously with the album itself, so Swift met with fans on YouTube to discuss the song and album. At one point, she wrote: "One thing I did purposely on this album was put the Easter eggs in the lyrics, more than just the videos. I created character arcs & recurring themes that map out who is singing about who."
So, just like TS, give them permission to hear your story and make it relevant to them.
Pro Tip: Be playful and creative when incorporating a story into your content but avoid disclosing too much personal information. The goal is for the audience to relate so tell a story that allows them to connect with you by sharing your lessons, struggles, and journey.
Swift's ability to successfully reinvent herself several times over her career is a significant reason why she has remained so popular with her core fan base.
She started with country music and has since explored pop, folk, rock, and alternative music. Despite crossing so many musical genres, she never compromised her unique sound.
RELATED: Taylor Swift's Cross-Genre Success Is Clear Looking At The Charts
Most artists don't experiment with as many styles as Swift has and even fewer find real success by shifting from one genre to another and back again.
Pro Tip: Every marketer faces the challenge of staying relevant with their products or services in an ever-changing landscape. Our Miami digital marketing experts believe that conducting market research and staying current with trends is the most effective way to maintain our industry relevance.
People enjoy receiving rewards, and Swift takes advantage of this. With her growing fanbase and loyal listeners, she makes sure to give them a one-of-a-kind experience by organizing a listening party for her pre-release songs and providing merchandise, treats, and bonuses.
In fact, a group of Taylor Swift superfans had their "Wildest Dreams" realized in April of this year when they received a package from the singer.
After returning from Easter break, SwiftSoc members at the University of York found a large package waiting for them. After opening it, they discovered a signed note from their idol and a box full of merch, including hoodies.
Pro Tip: Customers appreciate feeling valued, which is why offering rewards is a good business practice. According to Invesp, it can cost five times as much to keep an existing customer as it does to find a new one. That's why it's important to offer incentives to encourage repeat business.
Indeed, Taylor Swift's marketing efforts are primarily responsible for her phenomenal success in the music industry. Many marketers are undoubtedly keeping an eye on her and attempting to copy her strategies.
We at Digital Resource keep a close eye on the most recent marketing trends.
Rest assured that with the assistance of our Miami digital marketing experts, we will apply the most recent trends in digital marketing to assist you in growing your business.
Contact us for a free consultation to find out how our digital services can help your company succeed.
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