Sites are meant to receive traffic and generate leads.
However, they can only do that if they rank on the first page of the search engine results pages (SERPs) and provide a positive user experience. This is where Core Web Vitals come in.
By optimizing your web design in West Palm Beach for Core Web Vitals, you can boost user experience and search rankings.
What is Core Web Vitals?
Core Web Vitals are composed of various Google page experience metrics that reveal how your pages perform. Core Web Vitals has three standards: performance, responsiveness, and visual stability.
Optimizing for Core Web Vitals helps give your site more recognition in the SERPs and give your audience a smooth web-browsing experience.
Largest Contentful Paint (LCP)
LCP refers to how long it takes for a page to load from the time a user clicks on a link to seeing the majority of its content on the screen. Essentially, this examines how quickly a user can see and interact with your page.
Using Google PageSpeed Insights, you can check each of your page’s LCP scores. It will provide information about how a specific page performs as users experience it, based on Chrome browser data, allowing you to identify areas to improve.
If you want to assess the LCP data on your entire web design in West Palm Beach, it’s best to use Google Search Console. It will provide you with a list of URLs, divided into three categories:
The ideal LCP score is within 2.5 seconds. Here are the different ways you can improve your LCP:
First Input Delay (FID)
Google’s second Core Web Vital, First Input Delay, refers to the time it takes for a user to interact with the elements on your page. This metric reveals how real-life users interact with the contents of your site and how fast they can do something.
Examples of these interactions include:
Tips on how to improve your page’s FID score:
Cumulative Layout Shift (CLS)
Cumulative Layout Shift refers to how visually stable your page is as it loads. If certain elements on your page suddenly change position, it means you have a high CLS.
You want your page to be highly stable as it loads to provide a positive user experience. This way, users don’t have to figure out where the links, images, and other elements are located once the page is fully loaded.
Here are two simple tricks to minimize your page’s CLS:
The following tools will make it easier for you to determine if your site’s performance is on par with Google’s standards for user experience and optimize it for Core Web Vitals.
Field tools enable you to collect data about how users are interacting with your site in real life. You can use them to fix the CLS, FID, and LCP issues you discover.
Lab tools present data coming from a lab setting and other controlled environments. This gives you results you can reproduce, which is essential for finding bugs and fixing them.
Page speed matters for delivering a positive user experience. A website that loads slowly turns users off and drives them away.
Now that Google has fully implemented the Core Web Vital update, you need to make sure that your website loads fast. As much as possible, keep your site lightning-fast! It’s the key to generating more traffic from mobile and social searches and increasing your conversions.
So, how can you improve your web design in West Palm Beach’s speed performance?
Here are some simple things you can do:
Once you’ve improved your page speed, the next step is to use the PageSpeed Insights tool to check your score.
Your goal is to hit a score of 90 or above. If you get this score, it means that your website is faster than 90% of all sites on the web.
If you get a score below 90, click on the “see calculator” link to determine how they computed your score. This will provide information about which areas of your site need improvement, and what changes have the greatest impact on your score.
Google wants all your above-the-fold content to load within 2.5 seconds. If it takes longer than 4 seconds before users see it, Google will consider it a "poor" experience.
Above-the-fold content is the first thing your web visitors see when they land on your page. It grabs their attention and informs them that your page matches their search intent. As a result, users are less likely to leave and more motivated to explore the rest of your content.
Many web designs in West Palm Beach use large files, such as images or even videos, as their above-the-fold content. However, these large files can cause a delay in your page’s FCP.
Make some design trade-offs to boost your speed score. The good news is that you only need to apply changes to the mobile version of your website. The desktop version of your site can handle big images and videos.
Instead of imagery, you can use a solid block of your brand color and other CSS styles as your above-the-fold content. If you decide to use images, compress and optimize them in the newest formats.
Did you know that the three main types of image formats – JPGs, GIFs, and PNGs – are considered old school? They've been replaced with the following next-generation image formats: SVG and WebP.
SVG stands for Scalable Vector Graphics. An SVG is a web-friendly vector file format that stores images via mathematical formulas based on lines and grids instead of pixels.
Because of this, it loads much faster, presents crisper images, and is easily resizable compared to PNG or GIF. Google indexes SVGs, which means the search engine loves this image format! If possible, convert all the images on your site, especially your logo, into SVG files.
The second modern image format is called WebP. It aims to provide richer images with a smaller file size than a JPEG. WebP file size is 25%-34% smaller than JPEGs, which helps make a website load faster.
As much as possible, convert big image files on your site into WebP lossless images. Although this is time-consuming, it can help boost your Core Web Vitals scores and your rankings in the SERPs.
You can use a tool called Imagify so you can upload JPGs and download them as WebPs.
If you don't know anything about codes, you will want to work with a professional web developer to get this one right.
Once you’ve optimized your page speed and upgraded your images, the next step is to optimize your code.
There are three core code areas you need to work on:
HTML – Code to structure a site and its content.
CSS – Code for describing the appearance of a site, including colors, fonts, layouts, and visual styles of elements.
Be careful with "automatic” optimizations because they can break up your site and impact its functionality. A web developer can modify your code and optimize it without causing any problems to your site.
CSS code optimization:
Optimize your HTML code by doing the following:
Tools you can use to help streamline your HTML code include the following:
Keep your website fast, secure, and ahead of your competitors by optimizing for Core Web Vitals.
Now that you have a good understanding of what the Core Web Vital Metrics are and how to improve your site’s page performance, you can now apply these tips to start improving your score!
Need help optimizing your site to rank better in the search results? At Digital Resource, our web design team in West Palm Beach will work with you to create a website that ranks high in Google and provides the ultimate web-browsing experience that converts!
Contact us today for a FREE SEO scan and consultation.