Are you starting a dental practice and you’re having trouble coming up with a name? Or perhaps you’re buying an existing one and you need another identity so that it officially becomes yours?
Well then, whatever the reason is, you’re certainly at the right place.
In this article, we’ll be walking you through the steps of creating a unique name of your own. We’ll also provide you tons of examples of fun, catchy, and witty office names for dentists that will surely catch the attention of prospective patients.
Your dentist office name will play a major role in how your practice is perceived within your community. Having the right name is essential to attract the right patients, build recognition, and grow your brand.
Since it’s basically the first thing new patients will notice, your name should be able to convey professionalism and authority. People should automatically know that you’re a dental practice as soon as they stumble upon your business listing.
The goal here is to make the name of your dentist office as clever and memorable as possible. You want your prospects and patients to remember your name. Better yet, you want to be the first practice to enter their minds whenever they’re looking for a dental service.
Although puns are always a good idea to get noticed fast, they can sometimes sound too unprofessional. You should make sure that it maintains a formal tone while being amusing at the same time.
With that in mind, here are important things to remember as you come up with a name for your dentist office:
Once you already have a name in mind, the first thing you need to do is to make sure that it isn’t taken. Here’s how:
Don’t forget to search the name on Google, too. Once your name doesn’t have an exact match, you’re good to go!
Skipping research ahead of time can cost you thousands of dollars, hours of legal issues, and the possibility of rebranding your practice shortly after picking its name.
One way to guarantee you that you won’t be encountering an exact dental office name is by using your actual name followed by DDS or DMD. Many dentists use this tactic, which is known as personal branding.
While it’s a surefire way to avoid a duplicate, using your name might not be that memorable, unless you come from a family of prominent dentists in your area. If you’re just starting without any connections, it’s safer to opt for a name that people can easily associate with dental services.
For instance, take a look at these two names and tell us which makes a better brand: Tooth Heaven or Dr. Luis K. Gonzalez, DDS.
Let’s be honest, the first choice is obviously easier to remember than the latter, though we mean no offense to Dr. Gonzalez. That’s really something to consider if you’re leaning towards the idea of using your name.
You might also want to think about your future plans, like what if you end up selling your business or partner with another dentist? For sure, personal branding won’t be a wise idea if this turns out to be the case.
Another approach is to incorporate your specialty into your office name. Highlighting your specialty services will make you stand out from the rest of your competition.
The main advantage of including your specialties is that it eliminates the guesswork.
For instance, someone is looking for cosmetic dentistry in their area and sees two choices: Florida’s Go-To Cosmetic Dentistry and Florida Dental Solutions. Obviously, they’ll go for option A.
Including the name of your city or neighborhood in your dentist office name can help put your practice at the top of Google’s search engine results page (SERP). This means that you’ll be among the first choices people in your area will find if they’re searching for a dentist.
Keep in mind that most searches on Google today are local by default. Even if a user doesn’t include a local keyword, like a state or city, they’ll still be getting local results thanks to Google’s algorithms.
Additionally, you should optimize for local keywords if you want your dental practice to appear in Google’s Local Service ads. This will be a smart move since the businesses that show up in these ads are more likely to attract clicks. Just be sure that you get qualified by Google, though.
The audience plays a role in building a successful brand. That’s one of the philosophies marketers live by.
Not every dental practice is suitable for every prospective patient. If you specialize in pediatric dentistry, no adult would pick you to be their provider. If you only offer high-end concierge dental services, don’t expect anyone from a middle-class group to book an appointment with you.
This is why you should consider a office name that speaks directly to your target audience. Other than that, try to come up with a name that can bring positive emotions. You’ll want people to feel good when they hear your practice.
Using the word “smile” has always been an effective strategy for many dental businesses. That’s because folks associate their smiles with two things here: the condition of their teeth and the state of being happy.
“Painless” is another term you can add to your name. It will eliminate the fear many people have about going to the dentist. You’ll give them a sense of comfort and the reassurance that you’ll be taking good care of them.
There’s no better way to set yourself apart from the crowd than by creating a name that’s original and witty. If wordplay is something you seem to be good at, you can definitely use that talent here.
People love catchy names, although these names should be related to dentistry. Play with rhymes, alliterations, and double meanings until you finally settle on a name that will captivate the attention of prospects.
Don’t settle for an ordinary name that sounds dull if you know that it’s not going to get people buzzing. Let your creative juices flow.
After deciding on an office name, don’t market your practice just yet. Instead, consider the following questions:
There are countless words and phrases to play with when choosing a name for your dentist office. You don’t need to use your surname as part of your business name. Trust us, it’s going to take much longer to build your brand if you decide to take that route.
If you’re really keen on using your name, you can add the following at the end:
Below are 10 examples for each category that we think are clever, innovative, and memorable:
Catchy names are those that share the same quality as a commercial jingle that you can still remember from years ago. Using alliteration and rhyme is the key here.
As with catchy names, a creative name will get your prospects and patients to remember you easily.
If you specialize in orthodontic, pediatric, or cosmetic dentistry, you’ll certainly want to suggest that in your name.
Once you’re 100% sure that you’ve found the perfect dentist office name, the next step is to use it to get the word out about your dental practice and attract patients.
How? Team up with one of the country’s leading dental digital marketing agency! Yes, we mean Digital Resource!
Whether it’s to build and optimize a dental website, develop a solid social media marketing strategy to build an online reputation, or get you at the top of Google search, we’ll gladly help your brand grow and succeed.
Book a free consultation with us to learn what we can do to help.