536 Total Conversions
The Wobbly Tooth, a modern family dental practice in Frederick, MD, partnered with Digital Resource to overcome stagnant online growth and inconsistent new patient acquisition. Facing increasing competition, they needed a digital strategy that could deliver sustainable results and a measurable return on investment.
"Working with Digital Resource has completely transformed our online presence. Not only have we seen a major increase in new patient calls, but we finally feel like we have a partner truly invested in our success."— Dr. Joe Nguyen, Lead Dentist & Owner, The Wobbly Tooth
Before teaming up with Digital Resource, The Wobbly Tooth encountered several critical obstacles that hindered their digital growth and patient acquisition.
Lack of Return on Marketing Investment: Despite allocating a significant budget toward Google Ads, they were not achieving the patient growth or revenue they anticipated. Their cost-per-click (CPC) was high, and the quality of the leads was low, resulting in a poor return on investment and financial inefficiencies that could not be sustained long-term.
Incorrect Campaign Structures and Poor Segmentation: The existing campaigns were overly broad, lacking differentiation between essential services such as emergency dentistry and dental implants. This diluted ad relevance and failed to connect with patients searching for specific treatments, leading to low conversion rates and wasted ad spend.
Disorganized Account Architecture: The Google Ads account was poorly structured, with mismatched ad groups, irrelevant keywords, and generic landing pages. This disorganization severely affected Quality Scores and further degraded campaign performance.
Inconsistent Lead Flow: Because of ineffective targeting and optimization, lead volume was unpredictable and unreliable. The Wobbly Tooth lacked a consistent influx of new patient inquiries, making it difficult to plan staffing and operations effectively.
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Digital Resource crafted a comprehensive, data-driven digital marketing strategy tailored to The Wobbly Tooth's unique needs. By focusing on restructuring campaigns, refining audience targeting, and improving communication, we sought to maximize the clinic's return on investment and establish a consistent pipeline of high-quality leads. Our strategy centered around making every marketing dollar accountable and every campaign actionable.
Strategic Campaign Restructure: We rebuilt their Google Ads account, creating distinct service-based campaigns for Emergency Dentistry and Dental Implants, paired with custom landing pages.
Service-Specific Targeting: We deployed high-intent audience targeting and refined keyword lists to attract people actively searching for urgent dental care and tooth replaceme
Conversion-Focused Copy and Creative: We wrote compelling, benefits-driven ad copy that emphasized same-day appointments, flexible financing, and Frederick’s top-rated dental care.
Optimized Geo-Targeting: We narrowed campaign targeting strictly around Frederick, MD to eliminate wasted spend and boost local relevance.
Smart Bidding Strategy: We implemented a phased bidding strategy—starting with "Maximize Clicks" to control CPC, then shifting to "Maximize Conversions" as campaign data matured.
Proactive Communication: We established monthly strategy reports, regular check-ins, and real-time support to ensure The Wobbly Tooth’s team felt confident and informed.
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Strategic Campaign Restructure: We rebuilt their Google Ads account, creating distinct service-based campaigns for Emergency Dentistry and Dental Implants, paired with custom landing pages.
Service-Specific Targeting: We deployed high-intent audience targeting and refined keyword lists to attract people actively searching for urgent dental care and tooth replaceme
Conversion-Focused Copy and Creative: We wrote compelling, benefits-driven ad copy that emphasized same-day appointments, flexible financing, and Frederick’s top-rated dental care.
Optimized Geo-Targeting: We narrowed campaign targeting strictly around Frederick, MD to eliminate wasted spend and boost local relevance.
Smart Bidding Strategy: We implemented a phased bidding strategy—starting with "Maximize Clicks" to control CPC, then shifting to "Maximize Conversions" as campaign data matured.
Proactive Communication: We established monthly strategy reports, regular check-ins, and real-time support to ensure The Wobbly Tooth’s team felt confident and informed.
<span class="impact-span">2,294</span> Clicks Generated
<span class="impact-span">536</span> Conversions
<span class="impact-span">18,880</span> Total Impressions
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