109 New Patient Leads 14.27% Conversion Rate
Discover how The Joint Chiropractic – Clarksville achieved a 14.27% conversion rate, over 100 new patient leads, and a cost-per-conversion 40% below industry benchmarks through a paid advertising strategy.
At The Joint, we were actively looking for a marketing partner we could trust — someone who truly understood our business model and could deliver real, measurable results. Digital Resource exceeded our expectations. Their team didn’t just launch ads — they built a strategy that brought in a steady flow of new patients and filled our schedule faster than we imagined. Because of the success we saw at our Clarksville location, we’ve since partnered with them across multiple locations. We finally have a team we can rely on to grow with us.- Dr. Rowen Pfeifer Clinic Director, The Joint Chiropractic – Clarksville
Despite being part of a well-known national brand, The Joint Chiropractic – Clarksville faced critical challenges in establishing a strong local presence. Their digital footprint was failing to attract and convert patients in a highly competitive market. Relying heavily on walk-ins and word-of-mouth, they struggled with low visibility in online searches, inconsistent patient flow, and underperforming digital platforms. The clinic recognized the need for a strategic partner who could unlock the power of digital marketing to consistently drive qualified patients through their doors.
Limited Local Online Visibility: Struggling to appear in search results for key terms like “chiropractor near me” and “back pain relief Clarksville.”
Lack of a Targeted Advertising Strategy: No structured ad campaigns, leading to missed opportunities to showcase unique selling points.
Inconsistent Patient Acquisition from Digital Ads: Previous digital efforts lacked direction, resulting in wasted budget and minimal results.
Need for a Trusted Marketing Partner: The clinic required a hands-on team to manage campaigns, communicate results, and drive performance.
.png)
Digital Resource developed a high-impact paid search advertising strategy tailored to The Joint Chiropractic – Clarksville’s local market. Through a combination of structured campaigns, precision targeting, compelling offers, and real-time optimizations, the solution transformed the clinic’s digital presence into a powerful patient acquisition engine.
Conducted a full audit of existing digital assets and local search performance.
Built a customized Google Ads campaign targeting high-intent, local search terms.
Developed a dedicated landing page optimized for conversions with clear CTAs and value propositions.
Implemented smart bidding strategies to control costs and maximize visibility.
Set up robust conversion tracking to measure performance across the funnel.
Provided ongoing performance monitoring with weekly reports and insights.
Optimized campaigns in real time based on performance data.
Maintained proactive communication with the client to ensure alignment and accountability.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Conducted a full audit of existing digital assets and local search performance.
Built a customized Google Ads campaign targeting high-intent, local search terms.
Developed a dedicated landing page optimized for conversions with clear CTAs and value propositions.
Implemented smart bidding strategies to control costs and maximize visibility.
Set up robust conversion tracking to measure performance across the funnel.
Provided ongoing performance monitoring with weekly reports and insights.
Optimized campaigns in real time based on performance data.
<span class="impact-span">109</span> New Patient Leads
<span class="impact-span">14.27%</span> Conversion Rate
<span class="impact-span">$42.66</span> Cost per Conversion
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
