$113,280 Revenue Generated 238 Average Leads Per Month
How a new stretch studio generated over $110K in revenue in just 3 months with Facebook Ads!
Stretch Zone, a franchise specializing in practitioner-assisted stretching, was gearing up to open a new location in Woodbury, NY. As the inaugural day approached, the studio was looking to raise local awareness and fill its client roster. They enlisted the help of Digital Resource to successfully enter the new market and make the most of their grand opening.
Stretch Zone was new to the Woodbury area. This meant that any campaign would need to educate the audience on the practitioner-assisted stretch concept and its benefits.
Getting people to try a new concept takes more than just education. A compelling offer would be essential to get individuals to experience a stretch for themselves.
Generating buzz around the opening was one thing, but the studio needed to generate leads that could financially commit to a stretch package. Lead quality would need to be monitored.
.png)
The Digital Resource team recommended a tailored Facebook Ads strategy targeting affluent neighborhoods and residents aged 25-65 within a 10-mile radius of the new Stretch Zone studio. This approach would not only maximize the potential for reaching individuals who can afford the service on a continual basis, but also those whose lifestyles align with the benefits offered by Stretch Zone. To further incentivize potential clients, an exclusive offer of a complimentary 30-minute stretch was made available to the first 50 locals who completed the registration form, allowing them to experience firsthand the advantages of Stretch Zone’s unique methodology.
Following in-depth research into competitors, desired audiences, and user preferences, we formulated a concise ad message that spotlighted the exclusive offer and provided clarity on the concept of practitioner-assisted stretching.
Next, we utilized a variety of creative approaches, such as POV-style videos that showcased individuals from our target audience during their initial stretch session. Such visuals aimed to help ad viewers easily imagine themselves in a similar stretching experience.
Before going to marketing, our team set up an automation process that instantly forwarded all leads to the client's email and CRM, ensuring prompt follow-up.
Upon launching the campaign, our team kept the lines of communication open with the client, actively seeking feedback regarding the flow and quality of the leads.
We kept a close watch on the campaign, fine-tuning it for peak performance. Over the span of 3 months, we made strategic adjustments: filtering out less affluent neighborhoods where residents might not have the discretionary income for the service and shifting the target age bracket to 35 and above to address sales rebuttals and enhance the quality of leads.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Following in-depth research into competitors, desired audiences, and user preferences, we formulated a concise ad message that spotlighted the exclusive offer and provided clarity on the concept of practitioner-assisted stretching.
Next, we utilized a variety of creative approaches, such as POV-style videos that showcased individuals from our target audience during their initial stretch session. Such visuals aimed to help ad viewers easily imagine themselves in a similar stretching experience.
Before going to marketing, our team set up an automation process that instantly forwarded all leads to the client's email and CRM, ensuring prompt follow-up.
Upon launching the campaign, our team kept the lines of communication open with the client, actively seeking feedback regarding the flow and quality of the leads.
We kept a close watch on the campaign, fine-tuning it for peak performance. Over the span of 3 months, we made strategic adjustments: filtering out less affluent neighborhoods where residents might not have the discretionary income for the service and shifting the target age bracket to 35 and above to address sales rebuttals and enhance the quality of leads.
<span class="impact-span">283</span> Average Leads per Month
<span class="impact-span">$3.35</span> Cost per Lead
<span class="impact-span">32%</span> Conversation Rate
<span class="impact-span">$113,280</span> Revenue Generated
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
