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Stretch Zone Upper Dublin
Case Study
Franchise
Facebook Ads
$1,000
Ad Spend
Learn how Facebook Ads helped Stretch Zone Upper Dublin generate buzz and fill its client roster ahead of its grand opening.
The Problem
Stretch Zone, a franchise specializing in practitioner-assisted stretching, was preparing to open a new location in Upper Dublin, PA. With just six weeks until its inaugural day, the studio needed to raise local awareness quickly and fill its client roster ahead of opening. Stretch Zone enlisted the help of Digital Resource to successfully enter the local market and make the most of its grand opening.
A Deeper Dive
A closer look at the challenges
Challenge
01
With other practitioner-assisted stretch studios operating nearby, Stretch Zone Upper Dublin needed an approach that would help it stand out against the competition and bring unique value to local residents.
Challenge
02
Getting people to try a new concept takes more than education alone — a compelling offer is essential to motivate individuals to stretch for themselves.
Challenge
03
Generating buzz around the studio was only part of the equation. The location needed leads capable of financially committing to a stretch package, making lead quality something that required ongoing monitoring.
The Solution
The Digital Resource team recommended a localized Facebook Ads strategy targeting residents ages 30–65+ across affluent neighborhoods near the new Stretch Zone studio. This approach maximized the potential to reach individuals who could afford the service consistently, as well as those whose lifestyles aligned with the benefits of practitioner-assisted stretching.
To further incentivize potential clients, we offered an exclusive complimentary 30-minute stretch, allowing interested individuals to experience Stretch Zone's unique methodology firsthand.
Implementation
Step 1
Following in-depth research into competitors, desired audiences, and user preferences, we crafted an ad message that clarified the concept of practitioner-assisted stretching, spotlighting the exclusive offer and Stretch Zone's acceptance of HSA/FSA payments.
Step 2
We utilized a variety of creative approaches, including POV-style videos showcasing individuals from our target audience during their initial stretch session, helping viewers easily picture themselves in a similar experience.
Step3
Before launching to market, our team set up an automation process that instantly forwarded all leads to the client's email and CRM, ensuring prompt follow-up.
Step 4
Once the campaign launched, our team maintained open communication with the client, seeking feedback on lead flow and quality to closely monitor performance and fine-tune the campaign for continued peak results.
Impact
$1,000
Ad Spend
235
Leads Generated
$4.24
Cost per Lead
28%
Lead-to-Purchase Conversion Rate
$34,900
Revenue Generated
