212 Leads Generated
Discover how a multi-location dental practice generated 212 leads and achieved a 55.9x ROI using Digital Resource’s Live Chat strategy—even without EHR integration.
Smoler Smiles partnered with Digital Resource to improve online conversion rates, capture more qualified leads, and streamline patient communication. With high web traffic but low engagement, the client needed a real-time solution to convert visitors into booked patients, without relying on automation from their limited EHR system. The answer? A professionally managed Live Chat solution that transformed website activity into tangible revenue.
Despite steady web traffic, the client faced several roadblocks that hindered patient acquisition:
No Public API for Automation: The EHR system lacked an open API, preventing full scheduling automation and limiting workflow flexibility.
Low Website Engagement: Visitors weren’t converting—either abandoning the site or not taking action beyond browsing.
No Centralized Chat or Lead Routing: The practice had no structured system for qualifying, routing, or nurturing chat-based leads.
Need for 24/7 Lead Capture: They required a way to handle both new and returning patient inquiries at all hours—with fast, accurate responses.
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Digital Resource deployed a Live Chat system with professionally trained agents, supported by a powerful backend tech stack and personalized implementation.
Human-Led Real-Time Engagement: Live agents qualified visitors in real time, collected contact info, and routed leads to the appropriate department—enhancing responsiveness and reducing missed opportunities.
Workflow Integration Without EHR Automation: We deployed an automated follow-up sequence using GoHighLevel, ensuring every lead received timely communication despite the EHR limitation.
Consistent Brand Voice & Experience: By working closely with the client to script responses, update practice info in real time, and verify tone accuracy, we ensured every chat reflected the practice’s standards and patient-first philosophy.
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Human-Led Real-Time Engagement: Live agents qualified visitors in real time, collected contact info, and routed leads to the appropriate department—enhancing responsiveness and reducing missed opportunities.
Workflow Integration Without EHR Automation: We deployed an automated follow-up sequence using GoHighLevel, ensuring every lead received timely communication despite the EHR limitation.
Consistent Brand Voice & Experience: By working closely with the client to script responses, update practice info in real time, and verify tone accuracy, we ensured every chat reflected the practice’s standards and patient-first philosophy.
<span class="impact-span">212</span> Leads Generated
<span class="impact-span">35%</span> Chat Conversion Rate
<span class="impact-span">18%</span> Lead to Patient Conversion Rate
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