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Smoler Smiles
Case Study
Dental
Managed LiveChat
35.2X
Return on Investment
Learn how Managed LiveChat helped Smoler Smiles convert overlooked website traffic into $172,873 in revenue.
The Problem
Smoler Smiles, a multi-location dental practice, was drawing solid website traffic but converting very little of it. Visitors arrived, looked, and left without engaging; there was no centralized way to qualify or route chat leads, and the EHR system had no public API, ruling out automated appointment booking from the start.
A Deeper Dive
A closer look at the challenges
Challenge
01
There was no centralized way to qualify a chat lead, route it, or nurture it afterward.
Challenge
02
Inquiries came in outside office hours from both new and existing patients, with nobody available to answer them.
Challenge
03
The practice's EHR system had no public API, ruling out automated appointment booking before the engagement even started — any solution needed to work around that permanently, not wait for a fix.
The Solution
The Digital Resource team implemented Managed LiveChat with trained agents qualifying visitors in real time, paired with an automated GoHighLevel follow-up sequence to keep leads warm despite the EHR limitation — turning overlooked website traffic into a measurable, revenue-generating funnel.
Implementation
Step 1
We trained Live Chat agents to answer inquiries professionally and to qualify each visitor, determining whether they were existing or new patients, collecting contact details, and routing them to the appropriate department.
Step 2
With automated appointment booking impossible due to the EHR limitation, we built an automated follow-up sequence in GoHighLevel to keep leads warm rather than letting the technical constraint stall the funnel.
Step3
We worked with the client to align chat scripts with actual practice policy, hours, and insurance verification, with the practice supplying live updates and reviewing canned responses and FAQs for tone.
Step 4
We rolled out a structured four-week launch — orientation and widget configuration in week one, workflow integration and follow-up automation in week two, script optimization in week three, and monthly reporting live by week four. We also matched leads back against a patient list supplied by the practice, making lead-to-patient conversion measurable rather than assumed.
Impact
35.2X
Return on Investment
$172,873
Revenue Generated
212
Total Leads
35%
Chat-to-Lead Conversion Rate
18%
Lead-to-Patient Conversion Rate
