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Sexy Shoes

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421 Purchases $43,543 in Revenue 7.32X Return on Ad Spend

How a multi-sequence ads strategy drove $40k+ in revenue.

"Let me just say thank you! This is an amazing result and gives me great confidence."

-Sexy Shoes

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The Problem

A women's shoe brand partnered with Digital Resource to refresh their Facebook advertising to drive more sales. As a company that has been around for more than 25 years, even before the internet was big, they now wanted to make a splash in the online e-commerce business. Sexy Shoes focused on pushing advertisements but struggled to get around Facebooks guidelines of posting – Digital Resource stepped in to assist.

A Deeper Dive

A closer look at the challenges

Challenge 1

This space is very competitive, with many players in this industry. The strategy needed to focus on what made Sexy Shoes unique and what value they brought compared to the competitors.

Challenge 2

The DR Team needed to stay mindful of Facebook's ever-changing rules and regulations to ensure the ads were not taken down or denied.

Challenge 3

The strategy needed to hone in on an audience that would be interested in purchasing these products. Sexy Shoes offers a niche product and needs to understand and look at the behaviors and interests of the audience.

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

Using Facebook Ads, the Digital Resource Team crafted a multi-sequence strategy to prospect new customers and retarget website visitors, creating an ever-increasing audience pool. Digital Resource focused on an audience that engages with posts and shows a high interest in Sexy Shoes' products. After driving that traffic to the website, we'd re-engage by utilizing retargeting and encourage a purchase.

Implementation 1

Step 1

Before launching the ads, we did extensive research on what the audience would look like and what interests we should be targeting. By finding users with similar interests, we could expand our audience and lead potential customers to the website.

Step 2

Now that we had identified the audience, an offer was needed to entice the potential customer to purchase. A 50% off promotion would be sure to increase interest in these quality products!

Step 3

Next, the team put ads in development and used brand-friendly creative to catch the attention of Facebook users. Using multiple ad sets attracted a variety of potential buyers.

Step 4

Over the course of 6 months, our team monitored the tracked performance, staying aware of trends within our audience. This allowed us to make small changes to our marketing strategy and better attract potential customers to the website.

Step 5

Step 6

Step 7

Step 8

Step 9

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Step 10

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Implementation

Step 1

Before launching the ads, we did extensive research on what the audience would look like and what interests we should be targeting. By finding users with similar interests, we could expand our audience and lead potential customers to the website.

Step 2

Now that we had identified the audience, an offer was needed to entice the potential customer to purchase. A 50% off promotion would be sure to increase interest in these quality products!

Step 3

Next, the team put ads in development and used brand-friendly creative to catch the attention of Facebook users. Using multiple ad sets attracted a variety of potential buyers.

Step 4

Over the course of 6 months, our team monitored the tracked performance, staying aware of trends within our audience. This allowed us to make small changes to our marketing strategy and better attract potential customers to the website.

Step 5

Step 6

Step 7

Scroll

Impact

<span class="impact-span">421</span> Purchases

<span class="impact-span">$43,543</span> in Revenue

<span class="impact-span">7.32X</span> Return on Ad Spend

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