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Case Studies

Red Effect Huntington Beach

How a local gym saw 17.3x return on ad spend with Facebook Ads!

Industry
Gyms
Services
Google Ads
Facebook Ads

The Problem

Red Effect Huntington Beach is a women-only gym that provides life-changing fitness sessions designed by women, for women. With a highly competitive market and the impacts of COVID-19, this business needed to accelerate lead generation to acquire new members and also win back past members who decided to stop coming in.


A Deeper Dive

A closer look at the challenges

Challenge 1

There is a high volume of gyms in their market, so creating differentiation and delivering a unique value proposition was important.

Challenge 2

People were naturally hesitant to visit gyms due to COVID-19 restrictions, so communicating the ongoing safety protocols was critical to creating comfort. Additionally, consistency of messaging was key to ensure that users had multiple opportunities to react.

Challenge 3

Given the competitive marketplace and niche, the client had a modest budget so it was up to the DR team to make the most of every dollar spent!

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

Our team determined that Facebook Ads would produce cost-effective leads and the most targeting options/opportunities to leverage owned data. Google Ads would have a higher cost per lead but bring in more qualified prospects with less follow-up time. These leads would be tracked using DR LeadManager.

Implementation 1

Step 1

After extensive market research, we worked with the client to present an attractive offer. In this case, we offered an exclusive, reduced membership rate for a limited amount of women.

Step 2

We then outlined a target audience and identified the target radius in which a woman would realistically join a new gym. During this process, we kept eyes on the number of potential users we could reach!

Step 3

Next, we structured the Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.

Step 4

We made sure to integrate and automate the delivery of all Facebook leads directly into the client’s CRM to help facilitate quick sales and future marketing.

Step 5

As the campaign progressed, we optimized the ad creative, ad copy, and tweaked the offer to keep the cost per acquisition within an acceptable range.

Step 6

Step 7

Step 8

Step 9

Step 10

Implementation

Step 1

After extensive market research, we worked with the client to present an attractive offer. In this case, we offered an exclusive, reduced membership rate for a limited amount of women.

Step 2

We then outlined a target audience and identified the target radius in which a woman would realistically join a new gym. During this process, we kept eyes on the number of potential users we could reach!

Step 3

Next, we structured the Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.

Step 4

We made sure to integrate and automate the delivery of all Facebook leads directly into the client’s CRM to help facilitate quick sales and future marketing.

Step 5

As the campaign progressed, we optimized the ad creative, ad copy, and tweaked the offer to keep the cost per acquisition within an acceptable range.

Step 6

Step 7

Step 8

Step 9

Step 10

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Impact

  • $6,239.31 Spent
  • $107,638 in Trackable Revenue
  • 810 Leads Generated
  • 17.3x Return on Ad Spend

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