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Red Effect Huntington Beach
Case Study
Franchise
Facebook Ads
DR Lead Manager
17.3X
Return on Ad Spend
Learn how Facebook Ads and DR Lead Manager helped Red Effect Huntington Beach accelerate lead generation and win back past members.
The Problem
Red Effect Huntington Beach, a women-only gym offering life-changing fitness sessions designed by women, for women, operates in a highly competitive fitness market. With the added impact of COVID-19 on member confidence and gym attendance, the business needed to accelerate lead generation to acquire new members while also winning back past members who had stopped coming in.
A Deeper Dive
A closer look at the challenges
Challenge
01
Facebook Ads: With a high volume of gyms competing in their market, creating differentiation and delivering a unique value proposition was essential to standing out.
Challenge
02
Facebook Ads: COVID-19 restrictions made people naturally hesitant to visit gyms, so clearly communicating ongoing safety protocols was critical to building comfort and trust. Consistent messaging was also key, ensuring users had multiple opportunities to engage.
Challenge
03
DR Lead Manager: Operating in a competitive marketplace and niche with a modest budget meant every lead needed to be tracked and accounted for — there was no room for spend that couldn't be tied back to results.
The Solution
The Digital Resource team determined that Facebook Ads would produce cost-effective leads while offering the most targeting options and opportunities to leverage owned data, with all leads tracked through DR Lead Manager to support fast follow-up and full attribution.
Implementation
Step 1
Facebook Ads: After extensive market research, we worked with the client to craft an attractive offer — an exclusive, reduced membership rate available to a limited number of women.
Step 2
Facebook Ads: We outlined a target audience and identified a realistic radius in which a woman would consider joining a new gym, carefully monitoring the number of potential users we could reach within that area.
Step3
Facebook Ads: We structured the Facebook Ad campaign with ad sets targeting users based on interests, website behaviors, current member emails, and other key attributes.
Step 4
DR Lead Manager: We integrated and automated the delivery of all Facebook leads directly into the client's CRM, helping facilitate quick sales follow-up and supporting future marketing efforts.
Impact
17.3X
Return on Ad Spend
$107,638
Trackable Revenue
810
Leads Generated
