66 Total Conversions $51.30 Cost per Conversion
See how Palm Beach Pro Pressure Cleaning generated 66 leads at just $51 per lead in 60 days with Digital Resource’s targeted Google Ads strategy for home services.
“Working with Digital Resource has been a game-changer for our business. We were struggling to stand out online, and within just a couple of months, we saw real leads coming in consistently. The team built campaigns that not only made our phone ring, but actually brought us the kind of customers we want. Highly recommend them to anyone serious about growing their business online.” - Matt , Owner, Palm Beach Pro Pressure Cleaning
Palm Beach Pro Pressure Cleaning is a highly regarded exterior cleaning company serving Palm Beach County and surrounding areas. Specializing in driveway cleaning, roof washing, pool deck pressure washing, and more, they’re dedicated to keeping properties looking their best year-round.
Despite an outstanding local reputation, they lacked a structured digital presence and relied heavily on word-of-mouth. That’s when they partnered with Digital Resource to capture more qualified leads and compete effectively online.
Intense Local Competition: Palm Beach County is crowded with pressure washing providers, making paid and organic visibility a major challenge.
Low Online Visibility: The business had minimal presence in Google Ads or organic rankings for high-intent keywords.
Inconsistent Lead Flow: Reliance on referrals and seasonal demand created unpredictable peaks and valleys in lead generation.
No Measurable Marketing System: The client lacked structured campaigns or tracking tools to measure results and optimize ad spend.
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Digital Resource built a data-driven Google Ads program designed to drive maximum ROI with laser-targeted traffic. We prioritized conversion-focused tactics over clicks alone to deliver real business growth. We executed a custom strategy tailored to Palm Beach Pro Pressure Cleaning’s service areas and goals:
Intent-Driven Google Search Campaigns: We focused on Google Search campaigns to capture active buyers at the decision-making moment.
Smart Ad Group Segmentation: We created ad groups by service and location (e.g., roof washing in Boca Raton, driveway cleaning in Jupiter) to increase ad relevance and Quality Scores.
Generic Broad-Intent Targeting: We added ad groups for high-volume keywords like “pressure washing near me” to expand reach and fill the top of the funnel.
Generic Broad-Intent Targeting: We added ad groups for high-volume keywords like “pressure washing near me” to expand reach and fill the top of the funnel.
Precision Keyword Strategy: Exact and phrase match keywords targeted both services and geography, with ongoing negative keyword additions to prevent wasted spend.
Full-Funnel Conversion Tracking: Robust call tracking and form submission monitoring gave us full visibility into campaign effectiveness and allowed for real-time optimizations.
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Intent-Driven Google Search Campaigns: We focused on Google Search campaigns to capture active buyers at the decision-making moment.
Smart Ad Group Segmentation: We created ad groups by service and location (e.g., roof washing in Boca Raton, driveway cleaning in Jupiter) to increase ad relevance and Quality Scores.
Generic Broad-Intent Targeting: We added ad groups for high-volume keywords like “pressure washing near me” to expand reach and fill the top of the funnel.
Generic Broad-Intent Targeting: We added ad groups for high-volume keywords like “pressure washing near me” to expand reach and fill the top of the funnel.
Precision Keyword Strategy: Exact and phrase match keywords targeted both services and geography, with ongoing negative keyword additions to prevent wasted spend.
Full-Funnel Conversion Tracking: Robust call tracking and form submission monitoring gave us full visibility into campaign effectiveness and allowed for real-time optimizations.
<span class="impact-span">66</span> Total Conversions
<span class="impact-span">$51.30</span> Cost per Conversion
<span class="impact-span">18.64%</span> Conversion Rate
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
