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Georgetown Sedation Dentistry
Case Study
Dental
Google Ads
11.3X
Return on Ad Spend
Learn how Google Ads helped Georgetown Sedation Dentistry break through a competitive market and generate $87,806 in revenue in just 60 days.
The Problem
Georgetown Sedation Dentistry, a premier Kentucky practice known for its patient-first approach and specialty in sedation dentistry, couldn't break through digitally despite a stellar local reputation. Competitors held the top positions in both paid and organic search, leaving patients searching for sedation dentistry, implants, or emergency dentistry in Georgetown consistently landing elsewhere, while previous fragmented advertising with no cohesive strategy or ROI tracking had bred distrust in digital marketing altogether.
A Deeper Dive
A closer look at the challenges
Challenge
01
In a highly competitive local market, the practice was effectively invisible, with competitors holding the top positions in both paid and organic search, leaving digital channels contributing almost nothing to patient acquisition.
Challenge
02
Previous advertising had been fragmented, with no cohesive strategy, targeting, or ROI tracking — money spent with no visible result, which had bred distrust in digital marketing altogether.
Challenge
03
With no analytics infrastructure, no attribution, and no conversion tracking in place, there was no way to measure what worked, leaving nothing to optimize or scale.
The Solution
The Digital Resource team built a Google Ads strategy segmented by treatment type, with smart bidding on high-intent terms and real-time tracking and attribution built in from the start — directly addressing the visibility and measurement problems that had made previous ad spend unaccountable.
Implementation
Step 1
We segmented campaigns by treatment type, splitting them across sedation dentistry, dental implants, general dentistry, and emergency dentistry to allow precise keyword alignment and ad copy matched to each type of patient intent.
Step 2
We prioritized high-intent keywords and optimized bids in real time to hold premium positions on the searches most likely to convert.
Step3
We built real-time tracking, lead attribution, and conversion reporting into every campaign from the start, directly addressing the visibility problem that had made previous ad spend unaccountable.
Impact
11.3X
Return on Ad Spend
$87,806
Revenue Generated (60 Days)
124
Total Conversions
