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Case Studies

Focus Family Martial Arts

How a local martial arts studio started generating 5X more leads per month!

Industry
Gyms
Services
Facebook Ads

The Problem

Focus Family Martial Arts is a family karate and martial arts academy. Unsatisfied with the performance of their current digital advertising campaigns, they partnered with Digital Resource in hopes of tripling their number of leads generated monthly.

A Deeper Dive

A closer look at the challenges

Challenge 1

The client previously tried running a promotion of 2 free classes per week for an entire month – and it was continuously underperforming. We’d need to pivot to a simpler offer of similar value to entice sign-ups.

Challenge 2

An important factor for success with Facebook Lead Generation is the follow-up process. While the client was experiencing a great lead volume, they were having trouble contacting the leads in an appropriate amount of time.

Challenge 3

The client was unsure of what most resonated with their local community in terms of ad creative. There was some wariness on what the right marketing message was and how to deliver it.

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

Facebook would pose as the perfect platform to target moms looking to get the entire family in martial arts classes. Our Ads Team would utilize a free, 2-week trial promo and a native Facebook lead form to hook potential clients and funnel them through Digital Resource Lead Manager for ongoing touch points.

Implementation 1

Step 1

After completing market research and assessing past strategies used by the client, we chose to offer a free, 2-week trial promotion.

Step 2

We then defined a target audience and identified a radius around the academy, ensuring to select an area with an appropriate number of potential users we could reach!

Step 3

Content creation came next! We’d use photos showcasing children actively engaged in classes and captions that spoke to the benefits of martial arts discipline for kids of all ages. We tested different mixes of imagery and copy to get the best combination to drive results.

Step 4

Then, we made sure that every Facebook Lead that was generated was automatically delivered into the Digital Resource Lead Manager so the automated follow-ups would fire, and the client could track sales and have productive conversations.

Step 5

As the campaign progressed, we tracked performance, tweaking the radius and audience targeted.

Step 6

Step 7

Step 8

Step 9

Step 10

Implementation

Step 1

After completing market research and assessing past strategies used by the client, we chose to offer a free, 2-week trial promotion.

Step 2

We then defined a target audience and identified a radius around the academy, ensuring to select an area with an appropriate number of potential users we could reach!

Step 3

Content creation came next! We’d use photos showcasing children actively engaged in classes and captions that spoke to the benefits of martial arts discipline for kids of all ages. We tested different mixes of imagery and copy to get the best combination to drive results.

Step 4

Then, we made sure that every Facebook Lead that was generated was automatically delivered into the Digital Resource Lead Manager so the automated follow-ups would fire, and the client could track sales and have productive conversations.

Step 5

As the campaign progressed, we tracked performance, tweaking the radius and audience targeted.

Step 6

Step 7

Step 8

Step 9

Step 10

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Impact

  • 78 Total Leads
  • $34.53 per Lead
  • 2 People on Average Signing Up per Lead

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