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Fenton Family Dentistry

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$25,000 Revenue Generated 1,391% Return on Ad Spend 141 Total Leads $12.75 per Lead $1,797.21 Ad Spend

How a family dentist generated $25k in Invisalign patients in under a month!

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The Problem

Fenton Family Dentistry is a family-owned dental practice located in Missouri. Offering a full array of dental services for all ages, this client needed a scalable approach to generating Invisalign leads.

A Deeper Dive

A closer look at the challenges

Challenge 1

Generating quality Invisalign leads can be very costly. There are many competitors and alternatives to Invisalign. This client needed an approach that would differentiate the practice and bring value to Facebook users.

Challenge 2

The customer journey. This client needed help taking an online action to an offline visit. It would be challenging to generate relevant leads, keep their attention, ensure they show up for their appointment, and ultimately make a purchase.

Challenge 3

Invisalign is a high price point case. Identifying quality leads with disposable income to make a purchase can be a challenge.

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

Using Facebook Ads, the Digital Resource team implemented a dynamic and consistent strategy to generate leads. We utilized demographic, location, and interest targeting to reach the right people. We collaborated with the Fenton Family Dental team to develop compelling ad creative that highlighted the dental practice’s personalized approach.

Implementation 1

Step 1

We conducted extensive research to identify the target audiences and craft messages that would resonate specifically with them. We decided on three key audiences.

Step 2

With our audiences defined, we needed to create a strong offer for users in return for their contact information. We built off excitement around National Align Your Teeth Day and chose a unique offer for the Invisalign campaign.

Step 3

Finally, it was time to develop our ads – including copy and creative. We collaborated with the Fenton Family Dental team to develop compelling ad creative that featured the staff and highlighted their personality.

Step 4

Our team tracked performance and analyzed trends based on audience, budgetary, and creative variables. We worked closely with the client and factored in client feedback, making optimizations as needed.

Step 5

Step 6

Step 7

Step 8

Step 9

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Step 10

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Implementation

Step 1

We conducted extensive research to identify the target audiences and craft messages that would resonate specifically with them. We decided on three key audiences.

Step 2

With our audiences defined, we needed to create a strong offer for users in return for their contact information. We built off excitement around National Align Your Teeth Day and chose a unique offer for the Invisalign campaign.

Step 3

Finally, it was time to develop our ads – including copy and creative. We collaborated with the Fenton Family Dental team to develop compelling ad creative that featured the staff and highlighted their personality.

Step 4

Our team tracked performance and analyzed trends based on audience, budgetary, and creative variables. We worked closely with the client and factored in client feedback, making optimizations as needed.

Step 5

Step 6

Step 7

Scroll

Impact

<span class="impact-span">$25,000</span> Revenue Generated

<span class="impact-span">1,391.2%</span> Return on Ad Spend

<span class="impact-span">141</span> Total Leads

<span class="impact-span">$12.75</span> per Lead

<span class="impact-span">$1,797.21</span> Ad Spend

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