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Case Studies

F45 North Holland

How a local gym generated 61 leads in 2 months!

Industry
Gyms
Services
Facebook Ads

The Problem

F45 is a franchise gym facility offering a blend of circuit and HIIT workouts in just 45 minutes to the everyday person. After a delayed grand opening of the North Holland location due to COVID-19, this business was eager to generate a high volume of leads in a short amount of time.

A Deeper Dive

A closer look at the challenges

Challenge 1

The client was having a difficult time generating a reliable amount of leads month over month to grow their business.

Challenge 2

The client was unsure of what most resonated with their local community in terms of ad creative, especially during COVID-19. There was some uncertainty about what the right marketing message was and how to welcome people back.

Challenge 3

We were going to be competing against a lot of other local gyms in the area. With names such as Orangetheory Fitness and CrossFit in the mix, we needed to look at potential campaigns from all angles.

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

Our team determined that Facebook Ads would provide granular targeting options to reach the local audience while producing cost-effective leads. Leveraging a free, two-week trial would entice Facebook users to book classes with low commitment and convert into memberships later.

Implementation 1

Step 1

After extensive market research, we worked out an offer we think our potential audience could respond well to. In this case, we offered a free, two-week trial.

Step 2

We then defined a target audience and pinpointed the target radius in which people would try out and potentially join a new gym. During this process, we made sure to keep an eye on the number of users we could reach.

Step 3

Next, we structured our Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.

Step 4

We made sure to automate the delivery of all Facebook leads directly to the client’s email to help facilitate quick calls and future marketing.

Step 5

As the campaign continued, we optimized the ad creative, ad copy, and brainstormed new audiences to keep the cost per acquisition within an acceptable range.

Step 6

Step 7

Step 8

Step 9

Step 10

Implementation

Step 1

After extensive market research, we worked out an offer we think our potential audience could respond well to. In this case, we offered a free, two-week trial.

Step 2

We then defined a target audience and pinpointed the target radius in which people would try out and potentially join a new gym. During this process, we made sure to keep an eye on the number of users we could reach.

Step 3

Next, we structured our Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.

Step 4

We made sure to automate the delivery of all Facebook leads directly to the client’s email to help facilitate quick calls and future marketing.

Step 5

As the campaign continued, we optimized the ad creative, ad copy, and brainstormed new audiences to keep the cost per acquisition within an acceptable range.

Step 6

Step 7

Step 8

Step 9

Step 10

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Impact

  • 61 Website Leads
  • $24.50 per Lead
  • $0.42 per Click

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