61 Website Leads $24.40 Per Lead
How a local gym generated 61 leads in 2 months!
F45 is a franchise gym facility offering a blend of circuit and HIIT workouts in just 45 minutes to the everyday person. After a delayed grand opening of the North Holland location due to COVID-19, this business was eager to generate a high volume of leads in a short amount of time.
The client was having a difficult time generating a reliable amount of leads month over month to grow their business.
The client was unsure of what most resonated with their local community in terms of ad creative, especially during COVID-19. There was some uncertainty about what the right marketing message was and how to welcome people back.
We were going to be competing against a lot of other local gyms in the area. With names such as Orangetheory Fitness and CrossFit in the mix, we needed to look at potential campaigns from all angles.
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Our team determined that Facebook Ads would provide granular targeting options to reach the local audience while producing cost-effective leads. Leveraging a free, two-week trial would entice Facebook users to book classes with low commitment and convert into memberships later.
After extensive market research, we worked out an offer we think our potential audience could respond well to. In this case, we offered a free, two-week trial.
We then defined a target audience and pinpointed the target radius in which people would try out and potentially join a new gym. During this process, we made sure to keep an eye on the number of users we could reach.
Next, we structured our Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.
We made sure to automate the delivery of all Facebook leads directly to the client’s email to help facilitate quick calls and future marketing.
As the campaign continued, we optimized the ad creative, ad copy, and brainstormed new audiences to keep the cost per acquisition within an acceptable range.
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After extensive market research, we worked out an offer we think our potential audience could respond well to. In this case, we offered a free, two-week trial.
We then defined a target audience and pinpointed the target radius in which people would try out and potentially join a new gym. During this process, we made sure to keep an eye on the number of users we could reach.
Next, we structured our Facebook Ad campaign to include ad sets that targeted users based on interests, website behaviors, current member emails, and other attributes.
We made sure to automate the delivery of all Facebook leads directly to the client’s email to help facilitate quick calls and future marketing.
As the campaign continued, we optimized the ad creative, ad copy, and brainstormed new audiences to keep the cost per acquisition within an acceptable range.
<span class="impact-span">61</span> Website Leads
<span class="impact-span"> $24.50</span> per Lead
<span class="impact-span">$0.42</span> per Click
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