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Cabinet Direct Club
Case Study
Home Services
Google Ads
Facebook Ads
DR Lead Manager
$77,634
Trackable Revenue (Google Ads + Facebook Ads)
Learn how Google Ads, Facebook Ads, and DR Lead Manager helped Cabinet Direct Club go from zero digital presence to $77,634 in trackable revenue.
The Problem
As a newly established company founded in 2020, Cabinet Direct Club came in with nothing to build on: no online presence, no history with paid media or digital marketing of any kind, and no system for acquiring or tracking customers digitally. A limited budget left no room for wasted spend.
Underneath all of it was one hard constraint — the company needed fast, measurable results to justify continuing to invest at all.
A Deeper Dive
A closer look at the challenges
Challenge
01
Google Ads: With no online presence and zero history with paid media or digital marketing, Cabinet Direct Club had nothing to build on when it came to capturing high-intent search traffic.
Challenge
02
Facebook Ads: Generating cost-effective awareness and lead volume through social media required balancing the funnel without inflating an already tight budget.
Challenge
03
DR Lead Manager: Without an established system for acquiring or tracking customers digitally, there was no reliable way to connect marketing activity to actual revenue.
Challenge
04
A limited budget left no room for wasted spend across any channel, requiring an approach that could demonstrate return quickly and efficiently from day one.
The Solution
The Digital Resource team implemented a dual-platform strategy combining Google Ads on high-intent search queries with Facebook Ads for cost-efficient awareness and lead volume, all supported by DR Lead Manager for full-funnel tracking and revenue attribution — allowing a brand-new company to compete against larger, established competitors while maintaining strict budget efficiency.
Implementation
Step 1
Google Ads: We targeted high-intent search queries to capture people actively looking for cabinet solutions — the fastest available path to demonstrable return.
Step 2
Facebook Ads: We generated cost-effective awareness and lead volume to supplement search, balancing the funnel without inflating the budget.
Step3
DR Lead Manager: We built DR Lead Manager into the campaign to monitor leads, attribute revenue, and demonstrate ROI across a longer sales cycle — the piece that made the rest of the strategy provable.
Impact
$77,634
Trackable Revenue (Google Ads + Facebook Ads)
673%
Return on Ad Spend
23
Qualified Leads Recorded via DR Lead Manager with Full Attribution
