$132,111 Assisted Conversion Value 333 Assisted Conversions
How email marketing helped a waterbed company increase sales by 68%!
Afloat, a company that manufactures the most technologically advanced waterbeds today, was on a mission to reconnect with their Millennial and Gen X audience and boost their sales within a year. They knew their waterbeds were priced right to compete, but the real challenge was that people don't buy mattresses very often.
Unlike other household items, people don't need to purchase a new mattress frequently, which made it difficult for Afloat to capture consistent sales despite their competitive pricing.
The company needed a way to effectively engage their email audience and turn interest into actual purchases, as they were struggling to communicate and connect with potential buyers.
Finally, they were having trouble with reintroducing waterbeds to a millennial and Gen X audience.
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To tackle Afloat’s challenges, we first conducted a thorough audit of their email setup to see what was working and what wasn’t. From there, we crafted a strategy that combined email marketing with paid ads, making sure it all fit neatly within their budget. Lastly, we identified three main audience segments to target with specialized campaigns, aiming to further boost engagement and conversions.
We held monthly internal meetings to review, brainstorm, plan, and optimize strategies based on data from the previous month. These sessions were crucial for staying agile and responsive to new insights.
We developed a cohesive game plan that synchronized our Facebook Ads and email campaigns. This included updating main email workflows and introducing Afloat to one of our partners for affiliate marketing, ultimately expanding their reach.
To gain a better understanding of what our audiences were most likely to engage with, our team frequently used A/B testing. We also tracked additional conversion paths influenced by email marketing using Google Analytics. The insights allowed us to recognize which parts of our emails were hitting the mark and where people might be losing interest in.
We updated the content, design, and sending cadence for the two main workflows.
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We held monthly internal meetings to review, brainstorm, plan, and optimize strategies based on data from the previous month. These sessions were crucial for staying agile and responsive to new insights.
We developed a cohesive game plan that synchronized our Facebook Ads and email campaigns. This included updating main email workflows and introducing Afloat to one of our partners for affiliate marketing, ultimately expanding their reach.
To gain a better understanding of what our audiences were most likely to engage with, our team frequently used A/B testing. We also tracked additional conversion paths influenced by email marketing using Google Analytics. The insights allowed us to recognize which parts of our emails were hitting the mark and where people might be losing interest in.
We updated the content, design, and sending cadence for the two main workflows.
The campaign delivered exceptional results over the course of a year:
<span class="impact-span">$132,111</span> Assisted Conversion Value
<span class="impact-span">333</span> Assisted Conversions
<span class="impact-span">3rd</span> Highest Assisted Conversion Channel
We’re proud to assist businesses of all sizes and industries! From building an online presence from scratch to optimizing existing efforts, we’re your resource for everything digital.
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