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Electrician Marketing Strategy for 2023: How to Get More Customers

Brand Development

Refusing to try new marketing strategies is the worst thing you can do in this ever-changing world. In marketing, everything is evolving and moving fast, especially customer behavior and preferences.  

Your ability to quickly pivot, adapt to changes, and capitalize on emerging opportunities dictates the success of your electrician company today and beyond.

That’s why it’s important to reassess your current marketing strategy and find ways how you can incorporate new marketing trends and electrician SEO to keep your business relevant and address the growing needs of your customers. 

In this article, we will share marketing strategies that will help you capture more customers this 2023. 

How to Get More Customers for Your Electrical Company in 2023

To develop marketing strategies that drive results, you need to first identify your goals. For instance, how many new clients do you want to bring in? Do you want to sell more services to existing clients?  

With a goal in mind, you can better come up with tactics and strategies that will help you get there, including the following:

1. Engage Customers and Prospects on Social Media

Electrician company being active on social media.

Social media has become a vital part of people's daily lives. A lot of consumers use social platforms to discover new products and learn more about a brand. Some even purchase directly from these channels.  

The way people use social media has evolved. And, your job is to make sure you meet them where they're at. If they’re using social media for discovery, make sure you optimize your social media post for the right keywords and use hashtags.  

If a potential customer has decided to buy or book an appointment, allow them to do so without leaving the app.  

It's not enough to post random stuff any day you want. You need to be consistent with posting content. Create a social content plan that will help you reach your goals and engage your customers. It’s also crucial to explore new features that that are being widely used.  

Be aware of current social media trends and incorporate them into your social media marketing plan, including:

Livestream

According to Statista, live videos generate twice the engagement rate. Facebook brand accounts with 5,000 to 10,000 followers experience an average engagement rate of 1.12%, compared to only .59% for prerecorded videos.  

If you want to engage your audience, consider doing a live Q&A or a live giveaway or contest. It’s a great way to educate and entertain your followers while promoting your brand .

Short-form videos

According to a study by Wyzowl, short-form videos have twice the share rate compared to any other form of content. It also ranks #1 for lead generation and engagement. Plus, it has the highest ROI among all other social media marketing strategies.  

Short-form videos are naturally more entertaining compared to other forms of content because of how short people’s attention span has become.  

Consider creating a TikTok account and create short-form videos that aim to educate about what you do. Give them electrical hacks and tips. And, join dance challenges and other trends on the platform!

Social media shopping

Aside from offering repairs and electrical services, are you also selling related products? If you are, you should set up your own social media store and start selling on various social platforms.  

Global sales through social platforms are estimated to reach up to 992 billion U.S. dollars this 2022.  

Social Ads

Organic reach isn’t as good as before. If you want to get noticed on social media platforms and reach potential customers, you need to invest in social ads.  

2. Create Personalized Customer Experiences

Modern consumers are expecting personalization from everyone, not just brands that sell products but also from electricians and other service-based companies.  

Personalized customer experiences begin with the data you have about your customers. Use this to develop customer personas and segment your target audience accordingly.  

Once you've done that, you now have an idea of what kinds of content to share with each customer, which makes your interactions online more customized and compelling.

One way you can personalize your customer experience this 2023 is to give your customers more self-service options. This means creating a dedicated FAQs page, a help center with instructions, and similar tools.  

It doesn’t mean that you’re going to teach your customers how to do a DIY electrical system but information about what clients can do when they encounter electrical-related problems while waiting for you.  

For example, you can provide them information about what they can do when their electrical system surfaces heat up or give off an electric shock. It could also be how to use the products you're selling and maybe even a video tutorial about how to assemble or use them properly.

Today's customers are quick to lose patience. Providing them with the right resource to help themselves and resolve issues is a great way to keep them happy and satisfied with your company.  

Another way you can create a personalized customer experience is by using chatbots on your website to provide customer service and lead generation.  

Chatbots can be extremely helpful in guiding potential customers on what steps to take next and pushing customers further down the sales funnel.  

3. Get Personal with Empathetic Conversations

Electrician company getting close and personal with audience online by being authentic.

When marketing your electrician company, it’s important to get close and personal with your target audience to win them over.  

Doing so allows you to put yourself in their shoes and see the world from their point of view. This helps you put your customers at the center of your marketing strategy and develop marketing tactics that truly resonate with their needs and wants.

Being empathetic also means being genuine and establishing authentic connections between you and your audience.  

Emotions and connections are more important today than ever before, so you should strive to be more empathetic towards your customers. It begins with how you communicate with them – and the emotions you evoke from within impact how customers will react to your marketing campaigns.  

So, how exactly can you use empathy in marketing? Here are some tips on how to get started:

  • Understand the new realities your customers are experiencing. What are their pain points? What is the friction they experience with your business?
  • Adapt to your target customers’ needs.  
  • Look into your current customer service process. Are your wordings and tone empathic? Or do they sound robotic?
  • Create content around simple relevant scenarios, like the joy of working together to change the light bulb or showing your loved ones how your house lights up with Christmas decorations.  
  • Create valuable, educational content that is visually engaging.  
  • Use storytelling to help you connect with your audience.
  • Use user-generated content to be more relatable, bridge the gap, and build trust.  

Trust plays an important role in purchase decisions. Build trust by being more empathetic towards your customers; not just in your communication and messaging of your content, but also in your interactions and the way you personalize their experiences.  

4. Work on Building a Strong Brand Image

Solid branding will set your electrician company apart from the rest. But branding is more than just your logo and the aesthetics side of your business. It's also about people's perception of who you are and what you do well.  

This 2023, you want to work on developing a trustworthy brand image to advance your organization and create a strong impression of your standing and receptiveness in the business environment.  

Here are the different ways you can build a trustworthy brand in 2023:

  • Be transparent in your communication. Always keep your customers in the loop with what's happening in your company that is relevant to them and be open about any problems in delivery and delay in services. Don't keep your customers guessing about what's going on.  
  • Send regular updates and check in with your customers to see how your services are performing for them.  
  • Be willing to answer questions and address concerns, whether on social media, live video, or through your FAQs pages.  
  • Own up to your mistakes and let them know what you're going to do to solve them.  
  • Use social listening to help you better understand what your customers think about your company and your industry.  
  • Always use data to identify common interests, pain points, concerns, and goals. You can use this to develop your service and create content that is relevant to your target audience.  
  • Ask for feedback so you know which areas to improve in your business and what you’re doing right.  
  • Feature more customer reviews and feedback. User-generated content (UGC) can be extremely powerful in convincing customers to choose your electrician company over others.  
  • Use storytelling in your content to evoke emotion and bridge the gap between you and your customers. Storytelling is a great way to showcase success stories, share your brand values, show off your company culture, and more.  
  • Follow up with your customers even after you’ve serviced them. Provide post-sale content, create a loyalty or referral program, and genuinely ask them via email about how satisfied they are with your service and if there’s anything else you can do for them.  

5. Optimize for Local SEO to Attract Search Traffic

Optimize business for local SEO for electrician companies.

SEO stands for search engine optimization. It's made up of several "rules" you need to follow to ensure you show up at the top of the search engine results pages.

Electrician SEO plays a crucial role in the success of your business. Without SEO it will be difficult for potential customers to discover or reach out to you.  

If you’re serious about growing your customer base this 2023 and boosting your bottom line, don’t be afraid to work with professionals and tap into the resources of the best electrician SEO company.

An electrician SEO company can help set your website up for access. By following best practices and incorporating the latest industry trends, they can provide you with a custom strategy that will help you achieve business goals.  

However, you're not the only electrician company out there competing for your intended audience, especially in your local area.  

By implementing local electrician SEO strategies, you can make sure that your company appears first when searchers are looking for your service online.  

To stay competitive, you need to be on top of the latest SEO trends. Here are the top trends you need to be aware of:

  • Work on providing an excellent user experience on your site and across all touchpoints.  
  • Be consistent in publishing high-quality content.  
  • Write for featured snippets.
  • Use high-quality video to engage and entertain your audience.  
  • Ensure your website is secure. Consumers value their security and privacy.  
  • Optimize your content for voice search.  
  • Ensure your website works well on mobile devices.
  • Optimize your electrician company for local SEO. Sign up in Google My Business and create localized content.  

Looking for The Best Electrician SEO Company? We Got You!

At Digital Resource, our SEO specialists and digital marketing experts will work with you to create a custom strategy that will put your electrician company ahead of the competition.  

We know exactly what to do to help your business get more customers online and keep you booked all year long! Contact us today to know how we can help.  

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