Fractional C-Suite
Senior-level strategy. Real-world results. No full-time commitment required.
You've built something worth protecting, and growing. But scaling a business without experienced executive leadership is like navigating without a map. You're making decisions that could define your company's future, often without the strategic firepower to make them confidently.
Our Fractional C-Suite service puts seasoned executives in your corner. A Chief Marketing Officer, Chief Operations Officer, and Chief Sales Officer, working as a unified leadership team, fully invested in your success, at a fraction of the cost of full-time hires.
What is a Fractional C-Suite
Instead of committing to six-figure salaries and full-time overhead for each role, you get experienced C-level leaders who plug directly into your business, setting strategy, leading teams, driving results, and making the high-stakes decisions that move the needle.
It's not consulting. It's not advisory. It's real leadership with real accountability, just structured around what your business actually needs right now.
Meet Your C-Suite
Fractional Chief Marketing Officer
Shay Berman
Shay provides strategic marketing leadership focused on driving predictable growth, strengthening brand positioning, and building scalable acquisition systems. As President of Digital Resource, he brings a proven track record of helping businesses turn marketing into a consistent, revenue-generating engine.
Shay works closely with leadership teams to align marketing with business objectives, ensuring every initiative is intentional, measurable, and built to perform.
What Shay delivers
Brand strategy and messaging that clearly differentiates you and resonates with your ideal customer.
Demand generation systems designed to consistently drive qualified leads and pipeline growth.
Go-to-market strategy for launching, repositioning, or expanding into new markets.
Marketing team structure, leadership, and accountability frameworks.
Data-driven campaign strategy focused on performance, optimization, and ROI.
Alignment between marketing, sales, and operations to improve conversion and efficiency.
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Fractional Chief Operations Officer
Vanessa Buccheit
Vanessa provides executive-level operational leadership designed to help practices run more efficiently, convert more effectively, and scale with consistency. She bridges the gap between marketing and operations, ensuring that patient flow turns into measurable revenue and long-term growth.
Rather than surface-level consulting, Vanessa partners with your team to identify breakdowns, implement proven systems, and build the structure needed for sustainable performance and accountability.
What Vanessa delivers
End-to-end operational audits with clear identification of inefficiencies and bottlenecks.
KPI tracking, performance analysis, and data-driven decision-making frameworks.
Workflow optimization across scheduling, patient flow, and handoffs.
Case acceptance and lead conversion systems to maximize revenue from existing patient flow.
SOPs, playbooks, and training systems for front desk, treatment coordinators, and leadership.
Team training, role clarity, and accountability structures to improve execution.
Patient experience, retention, and reactivation strategies.
Ongoing leadership coaching and strategic guidance for practice owners and managers.
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Fractional Chief Sales Officer
Duane Reiff
Duane is a revenue architect who doesn’t just advise — he builds, implements, and optimizes sales organizations from the ground up. He partners with leadership teams to create structured, scalable sales engines that improve pipeline visibility, accelerate deal velocity, and drive predictable revenue growth.
From strategy and competitive positioning to CRM optimization, forecasting, and team enablement, Duane brings hands-on leadership to transform your entire sales function.
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What Duane delivers
Sales strategy development, competitive analysis, and market positioning.
End-to-end sales process design and comprehensive playbook creation.
Pipeline management systems, dashboards, and revenue forecasting methodology.
CRM optimization (HubSpot) and sales tech stack + AI tool integration.
Sales team hiring support, coaching, performance management, and compensation planning.
KPI scorecards, reporting frameworks, and quarterly business planning (QBP).
Why A Fractional C-Suite is Right for Your Business
Proven Experience, Immediate Impact
Every member of our C-Suite has led organizations through real growth challenges, not hypothetical ones. You get battle-tested strategy, not theoretical frameworks.
Scale Up or Down as Your Needs Evolve
Business isn't static, and your leadership structure shouldn't be either. Our fractional model is built for flexibility, increasing engagement during a launch or critical growth phase, scale back when you need to, and always have exactly the right level of support.
Move Faster. Decide Smarter.
Most businesses stall not because of a lack of effort, but a lack of strategic leadership. Our C-Suite steps in immediately, no months-long ramp-up, and starts making the high-impact decisions your business needs to accelerate.
Get Executive-Level Results without the Executive-Level Cost
Hiring a single full-time C-level executive can cost $200,000-$400,000+ per year, before benefits, equity, and onboarding costs. A fractional model gives you a complete leadership team for a fraction of that investment, with zero long-term overhead.
A Unified Team, Not Siloed Advisors
The difference between our approach and hiring individual consultants is alignment. Our CMO, COO, and CSO function as an integrated leadership team, sharing context, coordinating strategy, and holding each other accountable to your business goals.
Is A Fractional C-Suite Right For You?
Our clients typically look like this:
Small and mid-sized businesses that have outgrown founder-led leadership but aren't ready to commit to full-time executive hires.
Startups and scale-ups that need senior strategic direction to hit their next growth milestone.
Companies in transition navigating a rebrand, market expansion, acquisition, or operational overhaul.
Businesses with leadership gaps due to departures, rapid growth, or evolving market demands.
Ready to Lead Your Business Like a Market Leader?
Stop making million-dollar decisions without the right people in the room. Our Fractional C-Suite is ready to step in, take ownership, and drive results — starting now.
Frequently Asked Questions
We start with a discovery call to understand your business, goals, and gaps. From there, we design a customized engagement — defining scope, time commitment, and priorities — so you get exactly what your business needs.
Engagements vary based on your needs. Most clients begin with a defined number of hours per month per executive, scaling up or down as priorities shift.
In most cases, we can begin onboarding within two weeks of a signed agreement.
Yes. While many clients benefit from the full C-Suite team, we also offer individual fractional executive engagements for businesses with a specific, targeted need.
No long-term contract is required. We operate on flexible engagement terms, typically reviewed quarterly, so you're always in control.
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